Comments on: BEA 2009: The Cool-Er Reader http://www.edrants.com/bea-2009-the-cool-er-reader/ a cultural website in ever-shifting standing Wed, 08 Feb 2012 18:01:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: RRRJessica http://www.edrants.com/bea-2009-the-cool-er-reader/comment-page-1/#comment-255458 RRRJessica Mon, 08 Jun 2009 17:38:20 +0000 http://www.edrants.com/?p=11572#comment-255458 You gave him ample chances, but if "We're cool! We have color!" is the best the marketing director can do, I don't foresee much success for this reader. Choosing one of 8 colors does not a lifestyle make. The price point is ok, but it's only $50 less than Sony's excellent 505, and the Sony name carries a lot of weight with consumers. Ereaders will have to come much further down to get the next wave of consumers on board. The open platform is one of the better selling points, but it does not differentiate this reader form all of its competitors. Thanks for the interview. You gave him ample chances, but if “We’re cool! We have color!” is the best the marketing director can do, I don’t foresee much success for this reader.

Choosing one of 8 colors does not a lifestyle make.

The price point is ok, but it’s only $50 less than Sony’s excellent 505, and the Sony name carries a lot of weight with consumers. Ereaders will have to come much further down to get the next wave of consumers on board.

The open platform is one of the better selling points, but it does not differentiate this reader form all of its competitors.

Thanks for the interview.

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