A Can of Grape Soda

It’s safe to say that most of us fail to observe where our food comes from. I am currently examining an empty aluminum can of Welch’s Grape Soda, which was imbibed about four hours ago and was abandoned on my desk. In tall and semi-gothic lettering, the words NEW YORK appear — as if to suggest some homestate affinity, perhaps a reason for another beverage enthusiast to slap me on the back with an avuncular gusto as we down a few cans of Welch’s. Less comforting than these words is the NATURAL & ARTIFICIAL FLAVOR, which was somehow invisible to me when I procured the soda in questions. These words are more troublesomely legible than NEW YORK. And I ponder whether this is really a strong selling point. Turning the can on my side, I learn that I have put into my system the following ingredients:

carbonated water, high fructose corn syrup, grape juice concentrate, citric acid, natural and artificial grape flavors, sodium benzoate (preservative), red 40, blue 1

The drink was “produced under the authority of Welch Foods, Inc.,” which I am assured is “a cooperative” based out of Concord, Maine. And yet the drink was “canned by Pepsi-Cola Bottling Company of New York, Inc.” So I’m wondering where Welch Foods’s authority left off and Pepsi-Cola’s bottling began, and I’m pondering what happened between Concord and Queens. (College Point is fairly close to LaGuardia.) There isn’t an answer on this can. We accept that some complicated process has occurred and we don’t ask questions about whether any of this is good for us.

I don’t know if I completely trust “the authority of Welch Foods, Inc.” And yet I placed my trust in this authority when I decided to enjoy a can of grape soda, little realizing that I was experiencing a form of “high fructose corn syrup” that Michael Pollan has probably fulminated about somewhere. I am especially disturbed that grapes are not a part of this beverage, at least not in any direct manner. It’s all concentrate and natural and artificial grape flavors here. But what of the grapes? Did anybody inspect these? In the rush to mass produce cans of Welch’s, did someone decide to skimp out on the grapes? “The authority of Welch Foods, Inc.” may very well be an austere and ruthlessly efficient force that keeps the cans running down their tracks on time and into the ebullient hands of consumers like me, but I really want to know where the grapes come from. And this website isn’t exactly forthcoming about which grapes are used.

When I obtained the can of grape soda, I naively believed that some jolly group of vintners had smashed the grapes with their feet, that there was some natural process that permitted the grapes to ferment, and that everybody had congratulated each other on a job well done. But the truth is I know nothing about the complex machinery that put this drink together. Perhaps there was scant human intervention. I’m pretty sure that what I happily ingested was probably quite bad for me. 51 grams of sugar in one can! I mean, that’s phenomenal and it’s certainly a sign of high fructose. At least Welch’s is being clear on that point. (Of course, they have to, what with federal law and all.) But Welch’s hasn’t exactly been forthcoming about how much sugar this is. They have informed us, quite predictably, that the can contains 12 fluid ounces (or FL OZ for short, which suggests that one should probably floss shortly after knocking back a cold can of grape soda). In parentheses, we are informed that this amount is also 355 milliliters. But why not be forthright about what this amounts to in grams? It’s probably because 12 ounces is roughly about 340 grams. Which means that one sixth of this beverage is composed entirely of sugar! That’s more sugar than someone is likely to spoon into a cup of coffee!

I must conclude that Red 40 and Blue 1 are both forms of food coloring that are hiding some terrible truth about what these grapes have been through or how they have been sullied by the fructose and the concentrate.

There is a 1-800 number on the side of the can urging me to leave a “consumer comment.” But it’s now too late for me to call and I fear that this number exists for me and other consumes to explain to Welch’s how I feel about their beverage, perhaps in polite and enthusiastic terms. But the truth of the matter is that I have questions, not comments. And the person who would answer at this 1-800 number might panic because they didn’t have these answers at their fingertips. Or I might have to climb my way up the bureaucratic ladder to find out who does know. “Uh…grape juice concentrate. I’ll have to get approval from Bob before I can tell you what this is.”

The Pepsi-Cola Bottling Company of New York, Inc. is based in College Point, New York. It is a place that employs 1,100 people and made $166.60 million in 2007. There are two bottling plants and six warehouses. Yahoo! Finance assures me that this is “one of the largest private bottlers in the U.S.” But it doesn’t tell me where the grapes come from.

The Welch’s website assures me that their beverages are made from dark grapes. And there is this:

These dark grapes contain flavonoids, which are a likely source of heart heath benefits. Both red wine research and purple grape juice research have shown antioxidant, anti-clotting, and arterial flexibility benefits. Many scientists believe that these properties are linked to heart health.

I am somewhat suspicious of flavonoids. They sound too much like the “electrolytes” that the futuristic population of Mike Judge’s film, Idiocracy, so passionately believed in. And while flavonoids are indeed good for you, a UC Berkeley study in 2000 revealed that high concentrations of flavonoids, particularly in supplements sold at health food stores, may assist in cancer formation. A 2007 article from Science Daily is somewhat more encouraging, pointing out that high-sugar drinks with flavonoids are still beneficial because of the flavonoids.

So many questions! But then trying to find answers is what the Internet is for. Thankfully, there are a few enthusiasts out there who care about these seemingly pedantic but alarming issues. A new blog, Food Mapping, appears determined to use topographical technology to answer these questions. It promises “a visual representation of the how, where, and why of our food.” And it has (so far) explained the effects of humans eating too much fish and has provided helpful maps for local dairies. It also led me in turn to this map of New Orleans, in which one can view an overlay of stores, restaurants, and sundry markets across the city — important questions for anyone curious (and indeed hopeful) about how this ravaged city can restore itself after Katrina.

It’s self-evident that independent experts and enthusiasts need to investigate these culinary mysteries. And perhaps with serious inquiry, we might loosen a few answers into the great mysteries we blindly accept. Perhaps there is a can of grape soda somewhere that is completely transparent about the manner it is manufactured and canned and that doesn’t use nearly as much sugar. Or perhaps drinking grape soda is an unhealthy fait accompli. One obvious solution would be to avoid grape soda. But wouldn’t it be better to know precisely what one is avoiding?

Pommes Frites

It was an unwonted warm afternoon in January when my corpus decided that it required protein. My culinary id had screamed for the wrong kind of protein, the messy kind that requires many napkins. We settled ourselves inside a rectilinear restaurant in Fort Greene. I procured a burger, along with a large gantry-like basket of fries that towered over my small glass of RC Cola. I was hungry and had eaten without wisdom that day, but there were more potato slivers here than even the most ravenous soul could devour. The basket was an apparent bargain for three bucks, but ultimately a remarkable waste. Having been instructed as a young boy to “clean my plate” and having maintained this half-hearted economic virtue over the years, I considered all the fries that this restaurant, like many others, had willfully wasted on a daily basis.

pf.jpgDays before at a French bistro, there had been an elliptical receptacle of fries (or, to be specific, pommes frites, lightly seasoned with salt and fresh parsley). A bonus. An unanticipated side dish, really. We masticated on ten out of the perhaps ninety thin rectangular wedges jutting upward like baked and irregular flowers. But the waiter had not waited to take them away. Indeed, he had not given us the choice of picking away at more fries or a moment of silence in which we could grant them the eulogies they clearly deserved. Perhaps he wanted this table cleared so that another set of customers could use it.

More fried casualties. If someone possessed the foresight to construct a potato cemetery for all these fallen soldiers, there would surely be ten Vietnam Memorials for one day in Manhattan restaurants alone. And yet over three decades of existence, I had never thought to name any of the fries. I had never eaten a French fry and said to it, “Hey, Joe, you’re about to be eaten!” or “Phyllis, nice curves! How did you get away with that daring French fry figure? I hope you don’t have body image problems. Here, let me straighten you out with my bicuspids!”

I speculated to my dining partner that it hadn’t always been like this. There must have been a time in culinary history in which one ordered a burger and there were about five steak fries on the side. A reasonable portion that was neither wasteful nor encouraged sloth on the part of the diner. But at some point during the twentieth century, there may very well have been a collusion between the fries suppliers and the restaurant managers. Perhaps it was not economically sound to throw five mere steak fries into a fryer. From an economic standpoint, it was better to use as much of the fryer’s cooking juice at one time instead of spoiling the oil with small orders. Plus, there was likely a large bag of fries that had to be used, along with many other large bags that had been included in the bulk box purchase. And all the fries had to be used before the expiration date.

Additionally, if the supplier was going to deliver frozen food, expending gas and labor to ship many boxes to many restaurants, then it really needed to be worth his while. The restaurant manager was forced to order too many fries and then had to find a way to move fries. And a dainty portion that came with a meal would result in a surfeit of fries. If, however, the restaurant manager could sucker the customer into paying two or three bucks to order too many fries as a side dish, the restaurant manager could not only move the fries rapidly, but he could also make a large return and ensure that all of his fries would be cooked.

But this does not discount the fact that too many fries are wasted. Now I’m not a religious man, and, as such, I don’t believe in life after death. So I must presume that these glorious fries wither their flaxen luster away, going nowhere in particular and remaining unremembered by anyone save Mama and Papa Spud, both of whom would enact a Charles Bronson-style death wish against ape-descended bipedal life forms if they had minds, mouths, and, most importantly, an ability to use a Luger pistol.

And how does one reuse these abandoned fries? Because of their terrible nutrition value, they cannot be recirculated among the less fortunate with any ethical grounding. They grow cold too quickly. They lose their oily taste if they are microwaved. They cannot be mashed up into a delightful potato concoction because the majority of the fry is a crisp affair and mushiness has been compromised.

Thus, for the moment, suppliers and restaurant managers turn a profit on a product that is readily wasted. And the French have the temerity to call these pommes frites! (The British had gone further with the benign-sounding “fish and chips,” which resulted in a tasty but rather unhealthy fried concoction and more waste.)

I now feel tremendously guilty for having eaten so many fries over the years, because I have never been able to entirely finish a serving. From a dollars-to-food perspective, I am likely losing more money with fries than I am with other dishes.

The only ethical solution here is to stop eating fries or to insist to the person who serves me that I really don’t need that many of them. But even if I were to carry out the latter, more fries would be wasted and led to that black plastic coffin within the garbage can.

There are clearly no winners here in the fries scenario except those who are making the money. And I harbor a not-so-small revolutionary fantasy in which diners rise up, boycott restaurants, and demand smaller portions of fries. It seems only fair to the maligned fries, who are being thrown away every day by the thousands, and this would probably help in a small way to combat the national health problem.

I’m Done With Progresso Soup

I would like to kick the ass of the son of a bitch at General Mills who came up with the unsuitable and deadly metal can top for their Progresso Soup line. Progresso Soup, presumably in an effort to compete with the Campbell’s Chunky Soup counterpart, has recently swapped their standard metal can — which was previously normal and easily opened with a commonplace can opener — with one that has a metal ring. Like Chunky Soup, the idea here is to lift the ring up and peel off the top of the can and provide convenience to consumers. The problem, however, is that the apparent R&D genius — clearly unaware of the forces of gravity and settling upon a thinner and presumably cheaper tab than Chunky Soup’s version — hasn’t considered that the fatter and shorter cylinder offered by Progresso is less conducive to this immediate can-opening strategy than the thinner and taller counterpart offered by Chunky Soup.

What resulted, as I attempted to make myself a modest lunch this afternoon, was me pulling up the tab, applying no more puissance than anyone else in tearing off the lid, with the jagged top jeering dramatically upwards with a force incommensurate to what I had effected with my thumb and forefinger. The deadly elliptical edge then made its way deeply into my right thumb — metal particulates embedding themselves, hitting nerves, causing all manner of “You Progresso motherfuckers!” to emerge from my lips, thus sullying the divine silence of my apartment, and a ruddy Peckinpah geyser of blood spawned from a vicious cut that took almost two hours to clot.

I would like to find the bastard who came up with this design, whose idea of lunch is a Robespierrean homage, and I want to watch this man open up one hundred cans of Progresso Soup and watch his own hands be sliced by his abominable creation. I am not normally a vengeful monkey, but, in this case, I want to see the bastard cry after opening up Can #89 and then have to carry on opening eleven more cans, all of them causing additional cuts.

I present this episode to warn any and all consumers of Progresso Soup that these new cans are deathtraps. And that the forty cent difference between Progresso and Chunky Soup really isn’t worth it. Particularly when you have a shitload of deadlines to meet.

(This is the reason why, by the way, I’m not answering email today.)