Editorial Policy

In response to developments at the Federal Trade Commission, I have established an editorial policy, an addendum to a post that I put up in June 2008, to address any and all ethical concerns. While I applaud the FTC for cracking down on “journalists” who serve mostly as odious junketeers, I don’t believe that these guidelines are fair to other bloggers who are more driven by honest journalism, and who practice with clean hands and composure.

The new guidelines are a double standard, designed to give greater power to other media. I don’t see the FTC going after Leo Laporte for getting a free Palm Pre. And I certainly don’t see the FTC going after film critics who attend free press screenings. (A $10 value! Surely, Roger Ebert and Kenneth Turan are tools who can be corrupted!)

Despite the fact that my work has appeared in numerous newspapers and magazines, I nevertheless enact the above editorial policy for my online writings. Because as annoying as stating the bleeding obvious can be sometimes, journalistic ethics are important.

NYTBR: Bill Keller Can Do No Wrong

Just when you think the New York Times Book Review couldn’t get any sleazier, editor Sam Tanenhaus has proven yet again that there isn’t an unctuous pool he won’t dive into. The latest disgrace is Ruth Conniff’s review of Bill Keller’s Tree Shaker. Bill Keller, of course, is the executive editor of the New York Times and Conniff’s review is perhaps the most egregious conflict of interest in the NYTBR‘s entire history. Conniff isn’t critical one whit about Tree Shaker. The review may as well have recycled the book’s press release. But Conniff (or perhaps the editors) have no problem invoking these boilerplate plaudits:

With its striking layout, bright graphics and photographs on almost every page, Keller’s biography of Mandela vibrates with the feeling of history come alive.

This book does not condescend to its young audience, leaving readers to draw their own conclusions.

We learn that Keller, despite writing a children’s book, is “more a historian here than a biographer.” (Never mind that the book is a mere 128 pages.) We learn that he wrote “a thoughtful afterword.” The only thing missing in this review is a phone number for New York Times readers to confess their conversion from Christianity to the Church of Keller.

I’m still puzzled why Conniff didn’t declare Bill Keller “the greatest writer in the history of children’s literature” or “the most profound humanitarian since Gandhi.” Why didn’t Conniff demand that all literary people supplicate before Keller’s dais, declare Lord Bill the True Leader, and be prepared to sacrifice their babies to the volcano?

Tanenhaus doesn’t stop there. In addition to featuring a ten minute podcast interview with Keller on the Times website, he also offers the first chapter.

Of course, it’s just possible that Conniff really did love the book. But when one examines the first chapter, Keller’s writing deficiencies become self-evident. Grammarians will wince at the folksy use of “gotten” and the sloppy “past half a century.” A double “was now” has managed to escape the copy editor’s eye. We learn that Ahmed Kathrada is “a thoughtful man” because he “earned multiple college degrees while in prison.” We get awkward redundancies such as “Then we rode to their old cellblock, where Mandela posed for pictures in his cell…” (In his cell? No kidding?)

Beyond these flubs, there is nothing more here than dry generalized description that could have been easily cadged from the back of a travel brochure.

That such a book would be uncritically accepted and that such a review would be published in a section that purports to be a critical beacon are salient indicators that, when it comes to dealing with top brass, Sam Tanenhaus is nothing more than a literary lapdancer.

Ethical Transparency

In response to the NBCC’s ethics survey, Quill & Quire‘s Derek Weiler observes that Carlin Romano and company missed out on far more interesting questions like, “Is it ethical to review a book by an author who’s written negatively about you in the past?” But he also points to these reviewing guidelines publicly available to all Quill & Quire readers. I think that Quill & Quire has performed a valuable service here. Quill & Quire readers can see precisely how the publication operates, what is to be expected of its contributors, and can then take up specific charges with Weiler if there are any ethical transgressions. Not even a publication as allegedly august as The New York Times Book Review does this. I suppose that, depending on the editor, ethics are something that you make up as you go along.

But because Quill & Quire has set such a sterling example of transparency, I will be putting up an ethical guidelines page for this blog very soon, so that readers can get a sense of the ethical protocols that I personally adhere to when reporting on a story, conducting an interview, or writing a review. And I certainly hope that other newspapers and blogs will follow in the same spirit.

NBCC Ethics Survey

At long last, Carlin Romano has posted the results of the National Book Critics Circle ethics survey. If there’s one thing that most NBCC members can agree upon, it’s that 98.1% of them are indeed members of the organization. Where the six stragglers and the one “other” came from is difficult to say. But I suppose a few rotten apples or contrarians are likely to find their way into the fix.

The other major consensuses are these:

84.2% of the NBCC members who took this survey believe that a book editor should not assign a book to a friend of the author.

83% believe that opinion journals should adhere to the same ethical standards as newspaper book sections.

76.7% say it’s okay for a reviewer to repeatedly review books by the same author over the course of many years.

76.5% believe that it is unethical to review a book without reading it entirely.

76.3% believe that book review sections that are paid by companies for reviews should be identified in the same way that bloggers are.

73.4% aren’t sure if the ethical standards of the United States and England are significantly different.

72.1% see no problem with an editor assigning a book known to hold aesthetic, political, or literary views close to the author.

68.5% believe that anyone mentioned in a book’s acknowledgments page should be barred from reviewing the book.

68.5% believe it isn’t okay for an author to review another book if the author has served as a major source in another book that the book’s author has published.

66.5% believe it’s okay for a newspaper or magazine to review books by current or former staff members.

66% say that it’s okay for a book section to have a podcast with the author, while the book section carries a review.

64.9% believe that someone who has written a blurb should be prohibited from writing a lengthier review of the book.

Many of Romano’s questions seem to address, rather amusingly, some of the current practices of The New York Times Book Review. And judging from the results, it would appear that Sam Tanenhaus is upholding only half of the ethical bargain. I’ll have more to say about this in depth later. But for now, I direct you to Michael Orthofer’s commentary.

Literary “Journalists” and the Iceland Air Junket

I would never accept a publisher’s offer to fly to Iceland on their dime to ostensibly “report” upon the author Yrsa Sigurdardottir. Indeed, if I were on staff at a newspaper, crossing this line would lead either to disciplinary action or to being fired.

And yet this was precisely the seedy offer on the table a few months ago. A William Morrow publicist sent around an email, citing Ron Hogan and Shelf Awareness’s John Mutter as a few of the “journalists” on board this celebrity junket. I obtained a copy of the email from several sources. Here’s the boilerplate that was sent around to newspaper reporters, freelance writers, and bloggers:

William Morrow is working with Iceland Air to do an overseas trip with Icelandic author Yrsa Sigurdardottir, who wrote the chilly, atmospheric mystery “Last Rituals,” set in her native country. 3-4 days, looks amazing.

We’ll start with a book signing/giveaway at the check-in gate at Iceland Air at BWI and then the media and the passengers on the “Literary Express” will board the plane and visit locations in Iceland that are featured in the book.

The dates are 28Nov – 02Dec and the package will be offered up to the general public as well.

We’re looking for placements in the following markets: Washington D.C., Baltimore, Boston and New York (in that order). We already have Ron Hogan and John Mutter as well as contacts from Library Journal and PW going, so we’re looking for some more mainstream media. Do you think this is something you could be assigned to write about in a daily newspaper or media outlet in one of the aforementioned markets?

hogan3.jpgPerhaps the publicist was looking for “more mainstream media” because most journalists have the integrity and the decency to recognize a thorny and clearly unethical scenario. But not Ron Hogan. Really, the only question concerning Ron Hogan isn’t whether or not he can be bought, but just what sum he can be purchased for. (In the case of Hogan, it was at least $1,223 — according to a recent Kayak search for the cheapest Iceland Air round trip flight to Reykjavik — and who knows how much for the “Literary Express” and hotel accommodations.)

Hogan, the “journalist” behind GalleyCat who seems to think that a lolcat photo is today’s idea of a Wildean riposte, has shifted his comparatively innocuous relationship with publishers of guzzling gratis drinks at parties to accepting free flights to Iceland. He appears to have no problem violating the basic trust between journalist and reader and, as he so enthusiastically reported in the past several days, he was indeed in Iceland. Like the other journalists, he was flown out on the dime of Iceland Air.

Did we get anything from Hogan that questioned or probed? No. This was the kind of unsavory “reporting” one sees from Harry Knowles or the Hollywood Foreign Press Association.

There were posts like this, in which we learn about William Morrow’s great philanthropy in disseminating free copies of Last Rituals to all passengers on the daily flight to Reykjavik. Hogan boasts about driving a Prius at Hertz and swimming at an expensive spa. Even if one considers this territory to be fair game, why wasn’t Hogan transparent about these costs in his reports?

To be fair, Hogan isn’t the only guilty one. As PW‘s Karen Holt — not exactly an ethical rose garden herselfso happily reported, “the idea morphed into a four-day trip for six journalists, arranged and paid for by Iceland Air, in which the writers spent time time [sic] with Sigurdardottir visiting locations relevant to her book.” Passengers on the flight received “free books, cake and champagne.”

I sent several emails to William Morrow publicist Danielle Bartlett. She informed me that William Morrow did not pay for the trip and that I should contact Iceland Air, but she wouldn’t answer questions about whether she considered this gesture to cross the line of publicist-journalist relationships. Emails to Iceland Air were not returned. I have also emailed Iceland Air spokesperson Debbie Scott and asked a few questions. If I hear anything back, I will report my findings.

But one thing is clear. Whether you’re someone who writes for print or online, if you accept someone’s money and then proceed to write about something without questioning or examining it, preferring to report on how you were wined and dined, you have no business calling yourself a journalist. And yet “journalist” seems to be a noun that Karen Holt is quite attached to.