It’s the Content, Stupid

Dick Meyer’s sad, little article about the impending death of newspapers fails to pinpoint several root causes. The end of stand-alone book review sections may strike a symbolic blow to those, like Meyer, who remain blissfully terrified of the present. But if the coverage still remains available and accessible, how then can this be a blow to literacy, wisdom, and intellectual agility? The coverage, as has been repeatedly documented, isn’t going away. It’s just going online and finding its way into other sections of the print newspaper. Meyer’s uninformed position is that, because the Washington Post books coverage is shifting from Book World to the daily section, somehow, the books coverage itself will become more primitive, less wise, and otherwise worse than it is presently.

This is a remarkable insult to the hard-working team at the Washington Post. Does Michael Dirda become a lesser critic because you read his work on a screen instead of a piece of paper? No, he doesn’t. So Meyer’s position isn’t snobbish. It’s idiotic. It doesn’t concern itself with the reviews at all, but with the medium. It’s the position of a doddering coot who isn’t “against the grain” at all, but very much for the grain. Meyer wants to keep things the way they once were without accounting for the way they are now. By Meyer’s own standards, his own article must be inferior because it is appearing on a website. By Meyer’s own standards, his status is very low indeed. Lower than Smeagol crawling through the caves in search of the ring.

Let’s examine Meyer’s paralogia here. His position is that one must protest the demise of print book sections because “what lives in books” must be preserved. This assumes that “what lives in books” cannot live online. Let’s imagine that the Internet never came into existence. Few critics saw their collected book reviews bound into books. And those who did, like the late great critic John Leonard, have seen their collections fall out of print. A daily newspaper, assuming that it was even read by a subscriber, would be replaced by another. The newspaper piece that a writer would slave over for hours would often find its way to the bottom of a birdcage.

Now if you wanted to hunt down a specific piece, you had to go to the library, roll up your sleeves, stare at a bleary strip of microfilm (assuming the specific roll was there and assuming that the people who OCRed the newspaper actually went to the trouble of scanning the text correctly and assuming that the microfilm machine’s focus wasn’t off or that the machine wasn’t otherwise malfunctioning), and hope for the best when you clinked your dimes into this appealing yet temperamental contraption. It was, as any curiosity seeker fumbling about in libraries during those days knows very well, a colossal pain in the ass.

The Internet, by contrast, permits you to find a specific piece without such technological hangups and serious investments of time. That forgotten newspaper piece? Instantly locatable, assuming that the newspaper has had the good sense to preserve an online archive. It can be sufficiently argued that the Internet can produce greater attention to a books section. Suddenly, a midsized metropolitan newspaper has a national audience greater than its analog local base. A talented writer, seemingly working in the middle of nowhere, suddenly becomes thrust into an unanticipated spotlight. The books section lives, so long as the newspaper lives. (And that is the real problem that none of the print partisans are willing to confront or concoct solutions for. Can an online-only outlet be profitable? Can book review coverage be preserved or even be augmented through online coverage?)

Given these developments, newspaper writers are possibly in a greater position to expose their readerships to “a wide variety of writers.” Except that, more often than not, newspapers are more interested in writing to a “general audience,” instead of presenting the “general audience” with “a wide variety of writers.” Small wonder then that newspapers are relying more on their brand names instead of their content, and book enthusiasts have turned to the Internet for alternative options. It is not that books are being devalued by readers. It is that audiences are being devalued by newspapers. When you view your audience as “general” and you limit your spectrum, the audience is smart enough to know better. This regrettable editorial mentality has likewise made its way towards the more “distinguished” online ventures hoping to pick up the slack. Consider the Daily Beast’s recent profile of Colson Whitehead. Here was an opportunity to interview an author shifting in a new direction, a moment to engage a talented author and get people more interested in his work with lively and thoughtful questions. But the questions, which include such dull zingers as “So how does it feel to come back to Sag Harbor now that you’re older?” and “Are you a barbecuer now, like Benji’s dad was?,” are no different from a vapid puff piece. They insult the general audience and insult the practice of journalism.

If, as Meyer suggests, “huge profiteering and wildly promiscuous marketing” is a “cruel virtue” for books, it is not far crueler to sustain an atmosphere in which a talent like Whitehead must be subjected to these meaningless questions? And if Meyer truly wishes to offer a culture in which “oddballs and dissenters” are allowed to flourish, why then is he so smitten with capitalism and celebrity?

This mad scrambling has nothing to do with the format it appears in. Antediluvian types, such as Meyer and editor Eric Chinski in this lengthy conversation, remain terrified of today’s shifting notions of cultural authority, but the underlying issues have very little to do with the outlet or the medium it appears in. It’s the content, stupid. And the sooner that we all recognize this, get past our own fears and prejudices, and create a few viable revenue models that benefit all and provide a sustainable room for the “oddballs and dissenters,” the better books coverage will be in the long run.

Meaningless Infograph #2

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This above graph continues our very important series, Meaningless Infographs, in which various infographs, often of a personal nature, are presented to the public in an effort to demonstrate that blogs can present just as much meaningless data as newspapers. Now here we have an infograph with some very disturbing information. On February 16, 2009, the subject stayed inside most of the day. He had work to do. We can aver that the two boobs he noticed were likely someone close to him and permit other scientists to draw their own conclusions. However, we also know that the subject stayed inside for most of the day on February 15, 2009, save for a few errands that he had to run, which entailed leaving the house. Apparently, while the subject ran those errands, he went out of his way to deliberately espy boobs. What accounts for the discrepancy? Is the subject a sexist pig? Or is he merely a red-blooded male who likes boobs? Is it possible that the subject was somehow surrounded by too many boobs, thus causing an unexpected spike in boob sightings?

The data that most confounds our scientists is the set for February 13, 2009, in which the subject deliberately noticed one boob, but not two. Is it possible that the subject observed one pair of boobs, deliberately glimpsing one boob while accidentally or unintentionally glimpsing the other? Is this the lustful answer to continuous partial attention?

Meaningless Infograph #1

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In an effort to keep things somewhat unpredictable, I will be juxtaposing meaningless infographs — most of them of a personal nature — at random intervals on this website. Since other newspapers seem needlessly fond of meaningless infographs and these newspapers continue to view blogs as threats to their business models, it makes sense for blogs to begin inserting meaningless infographs on their pages. In this way, the newspapers and the blogs can work together to saturate the media landscape with meaningless data, rather than information that minds can masticate upon.