Conned by Lost

On Sunday night, Lost concluded its six-year run with a nausea-inducing smorgasbord of meet-cutes and hackneyed dialogue, securing its place on the mantle occupied by The Sopranos and the Battlestar Galactica remake. Here was a once great program — a formerly fine creative offering that had once juggled philosophy, intricate human relationships, and quantum theory — reducing itself to poorly contrived romance. You almost expected a dying Barbara Hershey to show up, with Bette Midler singing to a packed Hollywood Bowl crowd. But the bar was perched much lower with Drive Shaft playing the Widmore concert. In one of many preposterous lines delivered over the course of the night, a man told a woman giving birth, “I’m with the band.” Which surely counts as one of the most preposterous explanations related to pregnancy in television history.

Granted, the sixth season’s sideways universe, reliant as it was upon improbable coincidences and even less convincing human behavior, represented a vile wish fulfillment. But wouldn’t it have been more interesting to be conned more respectfully? It was difficult for any reasonable person to believe that Hugo would conveniently show up after Locke had been fired and offered a job. We saw last week that Desmond, Kate, and Sayid were criminals on the lam, but, this week, they magically eluded any and all APBs. And in an even worse surrender, the knowledge of their lives on the island was translated by touch. The finale’s closing moment, more interminable than a soporific Oscars ceremony and containing the discomfiting whiff of some Fred Phelps-like figure steering the story, suggested less gracefully than Ambrose Bierce (or even Jacob’s Ladder writer Bruce Joel Rubin) that the last six years had more or less been inside Jack’s Judeo-Christian head. (No accident that dear papa was named Christian.) And we were blessed with the producers insulting the audience’s intelligence with that dreadful church congregation. With its sixth season, Lost had capitulated its artistic credibility for the doldrums of dumbed down entertainment. What if the program had ended with the nuclear bomb and the sacrifices at the end of the fifth season? Would this not have created more enigmas for the febrile Losties to argue about at conventions over the next few decades? Would this not have been greater art? The mysteries resolved in the last year were done so with such distressing literalism that one sensed the telltale smell of otiose ABC executives pressuring writers into a more pedestrian direction.

But beyond any speculations (and there will no doubt be many), it was clear this year that the writers didn’t have a plan and they didn’t know when to quit. They concluded the show with a half-hearted amalgam of Stephen King’s The Dark Tower and Charles Beaumont’s short story, “The Howling Man.” The characters had moved on. Evil had to be stopped from leaving the island. The Man in Black fled across the isle, and the surgeon followed.

The two people to blame for Sunday’s catastrophe are writers Damon Lindelof and Carlton Cuse, who were also responsible for the gratuitous spoon-feeder “Across the Sea” from two weeks earlier. Indeed, you can trace the abysmal dip in Lost‘s writing quality to Brian K. Vaughan’s exit just before the final season. He was hired as an executive story editor during the third season hiatus, when the series was in tremendous trouble with too many forced imprisonments and not enough momentum. And a program that looked as if it was a lost cause suddenly became interesting again. Then Vaughan left. We may never know the real reasons why. But PR spin will shine its rosy light in the years to come.

As a result, Lost, which had become so wonderfully convoluted during the fifth season with two head-spinning and steadily shifting timelines, became a viewing experience in which you could fold laundry and still follow the plot. It took a great celestial concept and turned it into The Celestine Prophecy. It rejected the built-in audience that had theorized so fervently over the years and pissed into its face. And that’s too bad. Because for a long time, Lost was above such debasement.

Is David Letterman a Corporate Shill?

While David Letterman isn’t as prolific as Jay Leno with his in-show hawking, Letterman does shower his opening monologues with products. Applebee’s and Hooters are frequent mentions. But very often, Letterman will name a product and speak of it in a way that is reminiscent of a commercial. Watch how Letterman names KOA at the 0:10 mark and starts talking about KOA’s electrical hookup, swimming pools, and vending machines. (Paul Shaffer is heard reinforcing this by responding, “They have everything you need.”) Later, in the same show, Letterman’s writers have embedded StairMaster into a joke. Letterman is also given the opportunity to drop a few products during the Stupid Pet Tricks segment. Presumably, the chihuahua was chosen not because of the trick, but in order for Letterman to offer the crack about the Taco Bell chihuahua.

One fishy quality on Late Show (and not even Leno does this quite so explicitly with his guests) is the way that products enter into these interviews. We’ll see a particularly offensive example of a product within an interview in a future segment of the “Corporate Shill” series which I’ll be unloading later in the week. But for the moment, observe how The Mentalist star Simon Baker drops Kmart and Mars Bar into his story. Why can’t Baker simply say that his mother worked as a security guard? And why does Baker say “Mars Bar” instead of “candy bar?” Might it have something to do with the fact that Mars Inc is a major advertiser on Letterman? [UPDATE: A commenter points out that the Mars Bar was discontinued in the States in 2000, replaced by the Snickers Almond.]

But perhaps the most astonishing moment here is Prime Minister John Key pushing Cinnabon while reading the top ten list. As we shall see, world leaders are fair game for hawking products, often without knowing it.

Is Jay Leno a Corporate Shill?

You’d think that with a whopping 20 minutes carved out of an hour for commercials, the actual television program itself would be devoid of commercials, right? Not so. Jay Leno has a considerable preoccupation with naming products on his show (and, in the video above, interviewing the Wendy’s girl). The above video, featuring moments only from the September 25, 2009 episode of The Jay Leno Show, features blatant references to Cialis, Walmart, Photoshop, Waffle House, numerous tire companies, Wendy’s, and Microsoft’s Bing, calling into question the notion that The Jay Leno Show is an entertainment program. With all of these mentions, you’d think that Jay Leno was running a glorified infomercial.

The Bat Segundo Show: Kathleen Collins

Kathleen Collins appeared on The Bat Segundo Show #290.

Kathleen Collins is most recently the author of Watching What We Eat.

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Condition of Mr. Segundo: Contending with traumatic cooking show associations.

Author: Kathleen Collins

Subjects Discussed: TK

EXCERPT FROM SHOW:

kathleencollinsCorrespondent: I should probably start this conversation off by confessing something to you. I think that Rachael Ray is a bit on the crazy side. She’s not someone who really makes me comfortable. I’m actually quite frightened by her. You know, I don’t find her down-to-earth at all. And I think maybe we can start off by describing how we went from this relatively benign cooking show setup, in which you had a quieter, less frenetic impulse, to this more exhibitionistic cooking show that involves a Jerry Springer-like audience shouting for the EVOO and all that. How did we get from one extreme to the other? Do you have any fundamental observation throughout the course of your meticulous observations?

Collins: I do. Although first I have to address your fear of Rachael Ray. Of which I don’t think you’re alone. I can’t remember where I read it. But I heard somebody liken her to Shrek. I don’t know if it was physicality. Or the monsterness. But you’re not alone. I mean, there are people who absolutely adore her. And they’re usually moms. Somebody’s mom who loves her. But otherwise I think, yeah, she can be pretty scary. How we got to that from, let’s say, the home economists of the 1940s and ’50s?

Correspondent: Yeah.

Collins: Long story. I mean, that’s basically what I tried to cover. And it was just a gradual process from the early days of cooking shows where it was all about selling the sponsor’s products. And let’s just use this kitchen space that we have in our studio. Let’s sell this refrigerator. How are we going to fill the time? Well, this is a cheap thing to do. Let’s have some home economists in here and whip something up. Very dry. And then gradually though, they would add some spiciness. There were some shows in the ’50s that had a little entertainment in them. There was Chef Milani out of Los Angeles. And his show was almost slapstick. There was a lot of comedy in it. So for the most part, it was the home ec ladies in the early days. Very, very gradual. Adding entertainment elements. But things didn’t really change until the entertainment aspect really came on with Graham Kerr. The Galloping Gourmet in 1969. At least 1969 in the U.S. Julia Child, everyone will tell you they were in love with her. They were completely entertained by her. But that was not her sole purpose. That was not her purpose at all. She just happened to be extremely charming and lovable. And there’s been no one like her since. So, you know, as soon as the Galloping Gourmet came on the scene and people saw what you could do with the cooking show, it was sort of a light bulb going off. And then other people tried to do it. But none of them for a while. You know, there was a dry spell.

Correspondent: Yeah. But there’s a fundamental difference between Graham Kerr leaping over the divide.

Collins: And leaping over the chair.

Correspondent: Yeah. Leaping over the chair. That is something I can kind of accept. Because I can imagine a friend of mine cooking penne alfredo doing just that.

Collins: (laughs)

Correspondent: I cannot imagine, for example, Rachael Ray, who is bulging her eyes at the camera, holding the utensils in a manner that is completely unnatural — just from the start — and having this thirty-minute, almost exhibitionistic quality to what we’re doing. We move from something that is plausible. Something that is — okay, we’ve got this fourth wall between the television and us. And it’s just plausible for us to have a realistic connection. We can imagine Graham Kerr possibly coming into the kitchen with us.

Collins; That’s true.

Correspondent: But we can’t quite imagine Rachael Ray demanding that we conform to this thirty-minute rigid time. I mean, she’s almost like an HR manager controlling the exact conditions of your employment.

Collins: Yeah, that’s true. I mean, I think a lot of it has to do with the highly produced nature of the show. They have these sets that are just glistening with stainless steel and granite and all the perfect elements that we don’t — many of us don’t have in our homes. Most of us probably don’t have such nice stuff in our kitchens. So we can’t relate to that. And, you know, she doesn’t really cook a meal in front of us. She puts ingredients together in front of us. So it doesn’t look like a real activity. And as for the exhibitionism, I mean, it’s all about personality. I mean, that’s when the Food Network came into being. That’s what they quickly realized was the focal point of every show.

BSS #290: Kathleen Collins (Download MP3)

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Skipping the Super Bowl

Several individuals have reminded me that today is the Super Bowl. A thuggish “working-class” team will be duking it out with a Red State team. Bruce Springsteen has either been enlisted for a halftime negotiation between the two sides, or will be performing some music which suggests that, despite the millions of dollars he has reaped from his fans, he is still somehow “working-class,” “a man of the people,” and that he understands what it means to live from yesterday’s flimsy paycheck to tomorrow’s nonexistent one. And the millions of people who will watch this football match will swallow such illusory class roles without question, because that is what they have been trained to do for so many years. Pundits will be examining the many commercials for their apparent artistic and entertainment merits, but they won’t consider the possibility that drawing attention to a commercial is, in a considerable sense, serving the commercial’s purpose: to sell products and to get a specific brand name discussed among the “rabble.” It will not occur to the Super Bowl crowds that perhaps they are being manipulated, viewed with condescension by those who have put up the money, and that the painted faces of fans serving as B-roll aren’t so much celebrated, as they are ridiculed. Plus, the anchoring amalgam of Al Michaels and John Madden is more dowdy than innovative. (Love or hate Dennis Miller, it took some chutzpah to have him tossing around esoteric references during Monday Night Football some years ago. The anchoring choice was so idiosyncratic that I was then a regular watcher.)

I’m certainly not against the shared television experience. I was there for the 2008 presidential elections and the Obama inauguration. I’ll likely be there for the Oscars. I’ll even be there for future Super Bowls and likely the World Series.

But this year, I will be sitting out the Super Bowl. At this time of this year, it seems more trivial than anni previous, particularly with so many phony working-class labels attached. There’s the practical concern of not having any money on the game and therefore possessing no pecuniary incentive to watch. But there’s something fickle here that goes beyond mere money: how can anyone enjoy a game of football while this nation faces a rising unemployment rate, an economy that may not correct itself for some time, various international skirmishes with no resolution in sight, and the like? I’m not suggesting that the Super Bowl should transform into a political forum. It is, when it works, a rousing form of entertainment. And I have often gotten involved in all this, bellowing at the screen in favor of a team I have either (a) followed through the year, (b) selected at the last minute without thought, or (c) selected the contrarian choice because everybody else in the room has hedged their ballyhoos with a particular favorite. There’s something wonderfully primitive in shouting at the top of your lungs, blaming the quarterback for blowing a snap or faulting a head linesman for a failed call.

I approve of all this. I just wonder why, in a time of national crisis, this nation can’t direct the same energies towards more pressing concerns. If they could do that, there might be a televised event that’s more entertaining, more meaningful, and certainly more historical.

[UPDATE: I’m as much of a sucker for a good football game as anyone. And I ended up getting sucked into the fourth quarter after catching a fire-like flicker of the 100 yard TD while on the street and hearing later reports of a potential Cards comeback. If, as some of the commenters suggested, this game was a healthy diversion, well, given how crazy the game was (even crazier than last year’s), I’d have to agree. In fact, if you didn’t catch this game, then you missed out on one of the best Super Bowls in recent memory. So I stand partially corrected, while likewise repeating my concern over why these energies aren’t also directed towards more substantive issues.]