You’d think that with a whopping 20 minutes carved out of an hour for commercials, the actual television program itself would be devoid of commercials, right? Not so. Jay Leno has a considerable preoccupation with naming products on his show (and, in the video above, interviewing the Wendy’s girl). The above video, featuring moments only from the September 25, 2009 episode of The Jay Leno Show, features blatant references to Cialis, Walmart, Photoshop, Waffle House, numerous tire companies, Wendy’s, and Microsoft’s Bing, calling into question the notion that The Jay Leno Show is an entertainment program. With all of these mentions, you’d think that Jay Leno was running a glorified infomercial.
Is Jay Leno a Corporate Shill?
– September 28, 2009Posted in: Advertising, Television
Magic Hours by Tom Bissell: This marvelous collection of essays chronicles everything from film shoots to novelists rescued from oblivion. (The essay on the Underground Literary Alliance, with its portrait of raucous factions, unexpectedly reveals how soft today's literary world has become.) But if you peer between the cracks of these smart pieces, you may very well see how cultural lives are formed from the most unexpected life choices. And as we follow Bissell's development as a writer over the years, that goes for Bissell as well. (
Angelmaker by Nick Harkaway: Harkaway's latest novel greatly improves on his previous book, The Gone-Away World, which I'm already on record as praising. Angelmaker adopts genre elements without ever feeling like a genre book, and it leads me to believe that Harkaway is well on his way to a narrative grace close to China Miéville's. Yet inexplicably this very fun book, which includes an eightysomething badass named Edie Banister, a mysterious mechanical object that may destroy the world, farcical scenarios involving lawyers and the police, and some unexpectedly moving moments about fatherhood, doesn't appear to be getting much attention in American newspapers. Nothing from the snobs at The New York Times Book Review, nothing from The Washington Post. And since I can't get Harkaway on Bat Segundo, I hope this Jump Up and Down mention gets you hopping as well.
The Age of Insight by Eric Kandel: Unless you're really pressed for time, forget Jonah Lehrer. If you want to understand creativity and its relationship to neuroscience, then the bowtie-wearing Nobel laureate is your man. In addition to being a physically beautiful book (you will drool over many of the paintings), there are helpful overviews on optical illusions, science, biographical backgrounds, and many vital figures from the Vienna Secession. Kandel's enthusiasm (and his call for greater unity between the humanities and science) is contagious.
That was exhausting and nauseating. The answer is Yes.
Yeah, he’s been at it for a long while. Remember Bill Hicks’ bit on Jay Leno being a corporate shill. That was in ’92. BTW, “corporate shill,” were Hicks’ exact words. “You do a commercial, you’re off the artistic fuckin’ role call.” I believe it first started with Jay when he did a Doritos commercial in the early 90s.
This is all very naive. The stars of TV shows often appeared in the commercials for their sponsors’ products that were aired with the program. I once saw an ad with Bewitched stars Dick York and Elizabeth Montgomery, in character, sitting at their breakfast table.
Radio shows and, in the early days of TV, TV shows were directed by advertising account executives from the sponsor’s ad agencies. Product placements are inserted in TV shows and movies routinely.
Anyway, since when did Leno become an artist? He’s a performer. TV and movies are inherently commercial media, produced by corporations to serve corporate interests.
Leno complies or he’s out of a job.
Bill Hicks on Big Media and Economy – Click here for this week’s top video clips
A lot of comics consider themselves artists. Sure, they entertain, but you say that like it’s a bad thing. Isaac Bashevis Singer said, of books, that their function, first and foremost, is to entertain.
I don’t think you are quite getting the point. These shows _are_ “glorified infomercial” in that they are there to promote various things. The two biggest “products” in that episode you left out were the FOX TV show “House” and Lionsgate film “More Than a Game.”
Very rarely is there a guest on one of these talkshows that is not there to “plug” some product they are selling.
In creating the 10 p.m. show for Jay Leno, NBC made a big deal of its plans to use live promotions to help advertisers sidestep the practice of Tivo’d commercials. It is more prevalent in the new show, by design.
In other news, water found to be wet.