The Tanenhaus Ad Count

While the Brownie Watch may be on hiatus (I expect to revive it in December), I decided to analyze the ads in relation to the content. Here then is a rundown of the ads in the November 13, 2005 NYTBR issue:

PAGE 2: Full-page ad — HaperCollins.
PAGE 3: Half-page ad — Miramax Books.
PAGE 4: Half-page ad — Foucs Films.
PAGE 5: Full-page ad — Hyperion Books.
PAGE 6: Third-page ad — Norton.
PAGE 7: Full-page ad — iUniverse.
PAGE 8: Eighth-page sliver — Tor.
PAGE 9: Eighth-page sliver — Norton.
PAGE 13: Full-page ad — Bauman Rare Books.
PAGE 18: Third-page ad — Bloomsbury Children’s Books.
PAGE 19: Full-page ad — Penguin Young Readers.
PAGE 25: Full-page ad — Scholastic.
PAGE 26: Third-page ad — Random House Children’s Books.
PAGE 27: Third-page ad — Random House Children’s Books.
PAGE 29: Full-page ad — Disney Book Group.
PAGE 31: Half-page ad — Charlesbridge, Roaring Brook and Peachtree Atlanta.
PAGES 32-33: Two-page ad — HarperCollins Children’s Books.
PAGE 34: Eighth-page sliver — Minnie Dix.
PAGE 35: Eighth-page sliver — Tilly, a Deer’s Tale.
PAGE 41: Quarter-page ad — Tuxedo Blue, LLC (with a mispelling of Dr. Seuss).
PAGE 43: Half-page of column inch ads (Spirit of the Forest, Brown Barn Books, Alexie Books, Snicker Doodle, Times fillers).
PAGE 47: Eighth-page sliver — HarperCollins
PAGE 48: Full-page ad — Candlewick Press.
PAGE 53: Quarter-page ad — Nelson Current, column inches — Osprey.
PAGE 54: Half-page ad — Dr. Hisatoki Komaki.
PAGE 55: Full-page ad — The Great Courses.
PAGE 56: Quarter-page ad — Unviersity of California Press, quarter-page ad — Alyson Books, Eighth-page sliver — Bloomsbury.
PAGE 57: Full-page ad — Diabetes Danger.
PAGE 59: Half-page ad — Mysterious Press.
PAGE 61: Full-page ad — Bose.
PAGE 62: Quarter-page ad — Barnes & Noble, column inches devoted to Book Exchange.
Back Cover: Full-page ad — The Folio Society.

Now here is where things get interesting. Here are reviews that are more than a page.

PAGES 10-11: Two-page review devoted to Norton title The Rise of American Democracy. (Norton ad can be found on Page 6.)
PAGES 14-15: 1 – 1/3 page review devoted to Random House title The Lost Painting. (Random House ads can be found on Pages 26-27.)
PAGES 30-31: Page and a half review of FSG book The Baby on the Way and G.P. Putnam book Show Way. (No advertising conflict.)

So essentially if you’re a publisher that’s advertised in the NYTBR, you have a 66% chance of getting a review that lasts more than a page (at least this week). Of course, I’m sure that this is all just pure coincidence. The fact that a small publisher can’t get that kind of coverage, I’m sure, means nothing at all.

Overall, the NYTBR‘s advertising doesn’t profile any specific titles that have been reviewed in its pages. However, there is one egregious spot where editorial and advertising merge. Gordon Wood’s review of The Rise of American Democracy is more of a summary than a response to the book’s scholarship. It is uncritical in the extreme, declares the work “monumental” and it is in every sense a puff piece. Interestingly enough, an ad for the book can be found on Page 6. The first blurb underneath the book? William Grimes of The New York Times. Quid pro quo? You make the call.

Who is David Carr to Set the Limits of Comedy?

Maud points to this New York Times item on Gawker. David Carr criticizes blogs (and specifically Gawker) for being “remarkably puerile to make jokes…[when Fairchild Publication] has posted guards in the company’s office because [Peter Braunstein] is suspected of drawing a target on people working there.” Gawker editor Jessica Coen may revel in bad taste (certainly Coen’s ridiculous identification of Laila as a “Muslim-by-way-of-Portland blogger” has been deservedly taken to task by several parties). But who is to suggest that Gawker, as tasteless as it might read at times, should be criticized solely because Carr finds it offensive? Is it possible, perhaps, that in finding gallows humor in the verboeten (even through Gawker’s decidedly tawdry timbre), Coen may very well be discovering another mode to express “the vocabulary for genuine human misfortune?” Or maybe she’s alerting six million readers that yes, Virginia, contrary to the safe ‘n’ sane overlords who hold the keys to the castle where none are offended, tea is served at noon and the happy little elves dance a harmless waltz, you can indeed find a guffaw in the forbidden.

I haven’t been all that much of a Gawker fan since the halcyon days of Spiers and Sicha. But it’s truly unsurprising that we have another telltale sign here from an outlet which, on a daily basis, fails to stand by its dubious credo “all the news that’s fit to print” because they fear offending subscribers. One indeed that has suffered credibility problems of its own and that would publicly denounce anyone daring to push beyond the threshold into issues unseen and unexamined. First off, there’s the possibility that the image-obsessed world of the Condé Nasties or the sordid and duplicitous subculture of gossip journalism may have had a hand in pushing this sociopathic personality over the edge. Further, why was such a man employed, even after he exhibited stalking tendencies? Surely, any company who regularly sends reporters into the field would not want to face a costly harassment lawsuit from one of its employees.

That’s interesting from a human behavior standpoint and, as far as I’m concerned, ripe for comedy. Or as Mel Brooks once put it, “Tragedy is when I cut my finger. Comedy is when you walk into an open sewer and die.”

Coen’s tossed off posts may be unfunny, but only because they are poorly phrased or lack a specific association. This is not to suggest the topic of rape, as hideous and as awful as the subject matter is, is entirely devoid of comic value. Mostly unfunny, sure. But did we learn nothing from Lina Wurtmuller’s ingenious cinematic satires of the 1970s or, more recently, Catherine Breillat’s films or Pedro Almodovar’s Kika, which have employed rape sequences to make audaciously satirical statements about how women are regularly subjected and humiliated? The Lenny Bruces, the Richard Pryors, the Lina Wurtmullers, the Onions and the Terry Southerns of our world all understood that comedy designed for audiences who are easily offended by studs which mismatch a country squire’s cufflinks is never revolutionary and, for the most part, quite dull.

One of the reasons blogs have thrived is because they combat stiffs like Carr, columnists who exist on the Gray Lady’s payroll solely to bang out 1,000 words pointing out the bleeding obvious. Blogs dare to employ tones and write about taboo subjects that elude a profit-driven newspaper. They eschew the American newspaper’s prudish tone and have no full-page advertisers to answer to. In the best of cases, they combine wit, irreverence and an original idea. Perhaps the six million people are drawn to Gawker because they want to see what Coen will come up with next. Or perhaps they wish to take a trip down a dark road to discover the sordid alleys that mainstream outlets fear to tread.

Sure, it may be “more adult” to look the other way, avoiding some of the more deranged realities of our world, whether through disgust or willful ignorance. But such an approach also means siding with the newspaper-reading Babbitts of the world, those who would remain unchallenged and trapped within the obligations of crippling mortgages they must meet, children they must raise, and bosses they dare not cross. Humorless miens indeed.

The Bat Segundo Show #13

Authors: Lizzie Skurnick and Wendy Lesser

Condition of Mr. Segundo: Slightly hoarse but nostalgic for trains.

Subjects Discussed: The mania of poets, poetic meters, the prejudice against Spenserian stanza, the difficulties of getting a poetry collection published, writing while driving, husband poems, masturbation, clandestine encounters, educating a native Californian about Tyringham, Mass., Horace, the use of first-person voice (both singular and royal), Aimee Bender, the personality of numbers and letters, the dubiously romantic appeal of rocks (from Marlowe on), names, pronunciation, online identities, blogs oriented around eavesdropping, Paul Auster’s film adaptations, the ethics of writing about people, the title of The Pagoda in the Garden, Coim Toibin’s The Master, novella collections as novels, Michael Cunningham, the importance of fiction, anonymous protagonists, basing fiction on real experience, Henry James, Edith Wharton, Harry Thomas as editor, U.S. Presidents as reference points, historical cycles in fiction, Philip Klass’s 1975 statement on freedoms, women’s freedoms, profanity, Samizdat, love, an unexpected answering machine message, playing with perspective, Gilbert Sorrentino, the influence of literary criticism on writing fiction, postmodernism vs. traditionalism, mysteries, and plotting.