Product Placement in Fiction

I’m not completely against describing products and cultural minutiae in fiction, but I have a distinct problem with the way Tricia Sullivan does it in Maul. This fascinating novel, an interesting cross between hard science fiction, riot grrls gone wild and cyberpunk which has yet to pick up a U.S. publisher, deals with a two-strand narrative. In the distant future, a Y-virus has wiped out nearly every male on the planet, leaving male clones (taken from existing tissue) to carry out a simulated program that involves teenage girls battling in a mall. Sullivan’s novel is stacked to the nines with ideas. In fact, as if channeling Kathy Acker’s ghost, it opens daringly with a girl masturbating with a gun and somehow manages to elude heavy-handedness. It’s truly the work of a writer to watch.

However, Sullivan’s too obsessed with girls wearing Red Hot Chilli Peppers T-shirts or handing over a Snapple. Okay, Tricia, we get the consumerist angle. It’s clear enough by the title. But why would Sullivan choose bands like the Red Hot Chilli Peppers who have long lost their lustre in the present among the teenage crowd. Why not take a speculative fiction environment and create brand new companies? Isn’t that a good deal more fun?

But even more infuriating is how these pop cultural asides get in the way of Sullivan’s fascinating effort to explore feminism. The product concentration detracts from the intellectual expose and dates the book almost instantly. Which is interesting because it was published in 2003.

Conversely, Richard Yates’ fiction (which I’ve finally begun reading after Lizzie threatened to have several Young Republicans remove one of my testicles) hasn’t dated at all. Even a story like “A Glutton for Punishment,” which deals with a 1960s-1970s corporate environment (and should date), still packs an emotional punch, while achieving a startling purity. I suspect that it’s because Yates avoids product placement and uses sparse terminology (“cubicle” is mentioned once) to describe his environments. He is more concerned with what a character is feeling, the look on another person’s place, the heat of a room, etc.

I used to believe that this so-called literary product placement was of value in fiction. The immediate example that came to mind was an image from a Stephen King novel that I can’t immediately recall: something along the lines of a Skippy peanut butter jar filled with coins. The image’s startling presence, however, has more to do with the effort to remove all the peanut butter from a jar and use it as a piggy bank.

The problem with using brands as shorthand for character attributes is that, when we’re considering the perseverance of fiction, today’s telltale brand could be tomorrow’s failure. (Who can’t chuckle at the Pam Am flight seen in 2001, which immediately undermines its future?) I’m inclined to believe that unless fiction involves a specific time and place, on the whole, brands really don’t belong in literature.

“Real Life” Fiction

Maud points to “literature from the underground” from the ULA, everybody’s favorite group of Knut Hamsun/Henry Miller flunkies. One suspects that the ULA’s problem is their aversion to editing. So as a service to the ULA’s genius writers, I’ve decided to help them out with the first two paragraphs of Emerson Dameron’s “Uptown Valhalla”:

Thursday evening, 8:34 PM. I jerked awake on my brother?s couch in Uptown. [How does one jerk awake on something as uncomfortable as a couch? A couch will deaden your back muscles and hinder the waking process.] ?At least I don?t have a hangover; that?s a goddamn miracle,? I thought [Why express this as a thought? Shouldn’t he be feeling this or the omniscient voice expressing this?], right before the railroad spike went in one ear and out the other. [Who the hell are you? Pheinas Gage? This makes no sense whatsoever.] I glanced at the coffee table. I shoveled my hands in my pockets. Wallet and keys were not forthcoming. [To shovel is to dig and unearth some sediment. One cannot shovel and produce nothing. It is like applying a shovel to air.]

Fortunately, my sibling [Your brother? Your sibling? Does he have a name? Is this even relevant?] had a few twenties stashed in a Pokemon Stadium cartridge [Aren’t these unnecessary pop cultural references what you’re damning Dave Eggers about?] on the bookshelf. I left the apartment and plodded toward a local jazz club, rubbing the fresh, acne-like bumps on my scalp. [Did you recently shave your head or is this supposed to be metaphorical? This sounds more like eczema rather than “acne-like” description that fails to tell it like it is. Clarify.] It felt like a TB test was coming up wrong. [Yeah, and I feel like a simile tossed out in desperation.] A nest?s worth of defiant hornets buzzed ?round my circulatory system. [Make up your damn mind. Does his head hurt? Is he suffering from a condition? This is incoherent rubbish.] These weren?t coke bugs. I know what those feel like. [Too bad that we don’t, becaue you’re incapable of clarity.] They look for escape routes, whereas these li?l fellas seemed to be on some sort of reconnaissance mission. [Ho ho ho!]

Now if I were a literary editor, the above bracketed statements would be racing through my mind. I’d toss this story out in an instant. This isn’t “real” writing. It’s junk. I’m sorry to be rough on Mr. Dameron. I’m sure he’s a nice guy. But the ULA has yet to offer a compelling reason why we should subsidize people who put together this kind of drivel in one draft while others spend years starving in rat-infested garrets actually developing their craft. Like it or not, there are some people who can write, and there are others who can’t.

You want real life, Wenclas? I’ll show you rooms of starving writers (and patient spouses) turning out novel after novel, receiving rejection slip after rejection slip, and continuing despite the fact that 90% of everything is crap and that bleary-eyed editors are beleagured by “aspiring writers.”

The simple truth is that when a story has so many foolish inconsistencies embedded within its first two paragraphs, even the most experimental editor won’t have the patience when the piece is competing against a vertiginous slush pile of manuscripts. And I say this is a good thing. As readers, we only have so much time in our lives to devote to the neverending amateurs and incompetent moonlighters who pester like self-entitled whiners. And even then, we have to choose from what’s published.

The ULA wants to “overthrow” the literary establishment. Well, that’s silly. Because, for the most part, these people know what they’re doing. They read perhaps more than any of us. Granted, money plays a sizable role in their decisions. But then money plays a sizable role in everyone’s decisions. Even the wannabe Bohemian writer who spends hours of his time railing against the machine rather than writing a novel.

I’d have more respect for the ULA if they were actually promoting something of value. But they are a first-class literary sham. They’re the assholes you encountered in high school who wanted divisiveness for the sake of divisiveness, fools who would spend a whole lifetime making enemies, rather than truly “fucking up the shit from the inside” like the best of subversive novelists. And as such, they deserve no respect: not from you, not from me, and certainly not from anyone who seriously cares about literature.

Why I Am Avoiding DBC Pierre

Not one motherfucker in the States says “fucken.” What was the point in spelling it this way? If we are to look at this from a phonetical standpoint, it comes across as “PHUCK-EN” (not to be confused with “PHUCK-IN,” aka “PHUCK-EEN,” often used in tandem with the first letter of the alphabet in expressing surprise and very good in a sentence like “I was fuckin’ Joaquin Phoenix”).

If DBC Pierre had substituted “fuck me,” “fuck you” or “motherfucker” instead of “fucken,” then there’d be no problem. There would instead be verisimilitude. But the conundrum stands: Pierre/Finlay/Whatever the Fuck Pseudonym That Booker Winner is Using Today seems to think that we Yanks say “fucken ‘ell” a lot, or some truncated version thereof, which is a very Brit thing to say in terms of phrasing and pronunciation.

And besides, when it comes to intransitive verbs, Americans are inclined to shorten “ing” to “in.” We just hate those fucking Gs. Plus, the idea of following a great word like “fuck” with something as dour as “en” just doesn’t mesh with the American character. And, as such, the “en” thing is about as American as pronouncing the last letter of the alphabet “zed.” Perhaps because deep down inside, we Yanks want to “fuck in,” implying a desire for indoor copulation. Whereas “fuck en” implies entropy, sex begrudgingly begun to appease the s.o. and get through the night, the obligatory task.

Well, fuck that. And fuck fuckin’ Vernon God Little.

Entertainment, Not Literature

Two Blowhards has a very interesting post up about the differences between book people and movie people. The book world’s inability to appreciate or understand the craftsmanship of writing a popular novel is what continues to keep John P. Marquand’s name (for one) from being celebrated as a great writer. As I’ve said more than once, Marquand, winner of the Pulitzer in 1937, is , for the most part, out-of-print today. His books, which offered a grand mix of satire and entertainment, were extremely popular during his time and still hold up well today in their careful observations of middle-class life.

But because Marquand could not find universal acceptance among critics who were quick to condemn him because he was a solid storyteller, because he dared to put his name on the popular Mr. Moto books rather than hide behind a Starkian non de plume, if you find his paperbacks at all, you’ll find them housed within trashy covers that make Marquand come off as a sensationalist (“One woman’s climb to the top!”), which undervalue his abilities as a stylist or a satirist. Or you’ll find the covers for the later books, which desperately try to plug Marquand as the greatest American novelist since Sinclair Lewis. And who wants to fall prey to that kind of marketing? For later generations who know nothing of Marquand, this paperback cover Lamarckism has pretty much killed Marquand’s shot at surviving the fray or being remembered. It was only the Pulitzer and the resultant curiosity about The Late George Apley‘s narrative structure that drew me to the book and allowed me to discover him. Otherwise, I might never have heard of the guy. And yet how often are we attracted to a ribald movie poster or a DVD cover that isn’t too far removed from Harlequin romances?

How many of us are willing to enjoy a well-made monster movie like The Thing from Another World or even a not-so-well-made monster movie like The Blob? We have no problem intellectualizing Terminator 3: Rise of the Machines or even the three Matrices, which are, let’s face it, enjoyable crap. But confess that you like even a handful of Stephen Kings (full confession: I like King) or that you liked Elmore Leonard’s novels more than Salman Rushdie’s post-Satanic Verses work to a roomful of literary snobs and you’ll either be led to the door or dismissed as a hopeless case. John Updike declared Tom Wolfe’s A Man in Full as “entertainment, not literature.” But as far as I’m concerned, A Man in Full or Bonfire of the Vanities are gripping reads laced with honed prose and careful observations. I would kill to have had the skills to write either of these. But I have known intelligent people to put these labels aside and enjoy half-baked crap like Zoolander or the last two Austin Powers movies.

Where Howard Hawks can be extolled beyond measure as a consummate artist of grand entertainment, years after Rio Bravo was panned on its release, by the same measure, Marquand still falls by the wayside in the book world. While the auteur theory can be applied across the board to an artist like Stanley Kubrick and an entertainment-oriented director like Michael Curtiz, in the medium guided more explicitly by “one voice,” the auteur is doomed upon even a casual embrace of the page-turner.

Queen Anne, Ordinary Life and Assorted Schlepping

Lisa Allardice dares to ask a question that some people have answered, but have refrained from voicing, fearful of being labeled some rabble-rouser to be dealt a harsh blow, never again to be invited to those swank cocktail parties: Is Anne Tyler washed up? Since I value my respiratory tract (and I’ve been known to cave when wine and cheese are placed beneath my nose, but only in weak moments), I’ll only say that I’ve liked Tyler’s books in the past, but reading Ladder of Years on a whim was a very bad idea. I suspect my struggle had to do with what Tyler considered to be the ultimate revolutionary choice for a woman: running away from your husband. And this in 1996 with a rising divorce rate. I think we can all agree that this precludes Tyler from the “contemporary literature” canon.

Also in The Guardian is an amusing and forthright essay from Danny Leigh, first-time novelist of The Greatest Gift. Not only does Leigh try to wrestle with the conundrum of whether his protagonist mirrors his life, but he also confesses that, as a human being, he figures his life experience is pretty banal. But that apparently didn’t stop him from discovering things about himself that he could throw an imaginative spin on.

This article on fan fiction doesn’t nail down any conclusions, but does offer a not-bad overview of K/S and other exemplars of fan fervor. (via Graham)

Heru Ptah apparently made a killing selling his book on the subway. To the tune of $100,000 and an MTV Books deal with an advance in the mid-five figures.

Great headline with disappointing followthrough: Diet books with prose to savor? Fat chance. If only. And this fillip in the Philly. I dare a major newspaper to assess the poetic value of The Atkins Diet.