Gray Lady Turns Yellow?

I’m not sure if I buy the logic in this New York Times article about paperback originals:

Ms. von Mehren, the publisher, said that following the article in the Book Review, Mr. Mitchell’s novel sold “10 to 20 times better than he ever had here. It really reignited his career.” Next month, Random House will publish Mr. Mitchell’s next novel, “Black Swan Green.” In hardcover.

Au contraire, Ms. von Mehren. A quick look at certain dates will deflate this mistaken hypothesis. A moment, if you will, as we dig up the history:

August 29, 2004: Tom Bissell, a perfectly fine critic, reviews Cloud Atlas for the NYTBR.

August 17, 2004: Random House releases paperback original of Cloud Atlas to bookstores.

Now I’m no marketing expert. But it seems to me that 12 days is enough time for the most feverish literary folks to read Cloud Atlas in whole and then tell their friends and loved ones, “Holy shit! You have to check out this David Mitchell guy. This is the best damn literary fiction I’ve read in years,” which then inspires these folks to do the same.

But more importantly, there is the history, which indicates (in about five minutes of Googling):

Early 2004: Some guy named Edward Champion manages to get his hands on the UK hardcover and says “David Mitchell” in nearly every sentence he writes and speaks. Others soon follow.

August 17, 2004: Village Voice reviews book.

August 22, 2004: David Mitchell interviewed by Washington Post, as well as Cloud Atlas reviewed. He is also reviewed by St. Louis Post-Dispatch.

August 27, 2004: Cloud Atlas anounced as part of Booker longlist for 2005. Cloud Atlas is reviewed by Boston Phoenix.

October 2004: David Mitchell appears in many U.S. bookstores. He is interviewed by a guy who doesn’t know what he’s doing.

October 10, 2004: Cloud Atlas reviewed by San Francisco Chronicle.

In other words, not only did Cloud Atlas get a hell of a lot of publicity from multiple outlets, but there were many reviews other than the NYTBR reviewing it. I also think Random House was smart in getting Mitchell into the States in October to revive interest in it — in the event that some folks hadn’t heard of it already or the attention had flagged.

So for the Times to take exclusive credit (as much as I’ve mentioned Mitchell over the years, I certainly wouldn’t) for Cloud Atlas‘ success is not only laughable in the extreme, but highly irresponsible. Could it be that this is an in-house effort on the part of the Times to prop up their decaying Sunday literary offering? What can we expect next from the Gray Lady? A Sam Tanenhaus centerfold in next week’s New York Times Magazine? Propaganda isn’t working for the Bush Administration and it certainly won’t work for the NYTBR.

I Won’t Phone It In For You Folks

The day is shot, the schedule too impacted for a roundup or a post pulled from my matts. I’ll see you tomorrow. But in the meantime, as Ron and others have pointed out, the Gray Lady has reported some major book news: Sales of Flann O’Brien’s The Third Policeman are up after the book appeared on Lost.

I don’t have the Times‘ resources, but I just might be able to scoop the New York Times by reporting that J.T. Leroy is a fake, James Frey is a liar, and, to my great astonishment, Vollmann was nominated for the National Book Award (will he win?).

Besides, the biggest piece of news doesn’t involve books, but it depresses the hell out of me: Bush got re-elected! Who knew?

Ethical Nightmares from Tanenhaus’s Dream Factory

Sam Tanenhaus apparently has no problem violating the New York Times’ Ethical Journalism Guidebook. So opines Ariana Huffington, who notes that assigning Kathryn Harrison, who had been slammed in two previous Dowd columns, to review Maureen Dowd’s Are Men Necessary? is a violation of the Times‘ credo to avoid “the slightest whiff of favoritism” (Rule 134 in the EJG). Huffington suggests that hiring Harrison swings the favoritism in the opposite direction.

To play the devil’s advocate here, if we momentarily consider the Times to hold any stock outside of the laughing variety, Huffington may not be going far enough. Rule 141 in the EJG states:

Staff members who have a publisher or a movie contract, for example, must be exceedingly sensitive to any appearance of bias in covering other publishers or studios. Those with any doubts about a proposed arrangement should consult the standards editor or the deputy editorial page editor.

Granted, both Tanenhaus and Harrison can get out of this through a loophole. Tanenhaus himself does not have a publisher or a movie contract. But assigning Harrison to review Dowd was a clear case of fanning the flames of bias. This paragraph from Harrison’s review, for example, has very little to do with the book:

LIKE most people who work hard at seeming to be naturally funny, Maureen Dowd comes across as someone who very much wants to be liked, even though she has problematically joined forces with those women who are “sabotaging their chances in the bedroom” by having high-powered careers. “A friend of mine called nearly in tears the day she won a Pulitzer,” Dowd reports in a passage about men threatened by successful women. ” ‘Now,’ she moaned, ‘I’ll never get a date!’ ” Reading this, I can’t help wondering if Dowd is that self-same “friend.” After all, it’s rare that she resists naming her friends, most of whom have names worth dropping: “my witty friend Frank Bruni, the New York Times restaurant critic”; “my friend Leon Wieseltier”; “the current Cosmo editor, my friend Kate White”; “my late friend Art Cooper, the editor of GQ for 20 years”; “my pal Craig Bierko”; et al.

If the intention here is to settle a personal score or to ape a Dale Peck-style attack mode, why is this review even being published in the Times? If Dowd’s book is, in Harrison’s view, quite awful, then surely the text itself would provide enough examples. And surely there were any number of outlets who would have pushed Harrison further over the edge and provided a more legitimate medium for this competitive ruckus.

Without providing a source, Huffington claims that Dowd complained to Tanenhaus about the review-author matchup. Tanenhaus apparently suggested that if Dowd couldn’t handle criticism, then she shouldn’t write books.

Perhaps Tanenhaus’s intention in hiring Harrison was to demonstrate to NYTBR naysayers that the Times does indeed review books impartially while still abiding by the Gray Lady’s ethical mythos. Well, if this were the case, why hire someone quite prepared to sabotage Dowd, thus spawning a grand mess of journalistic ethics?

Unless of course the NYTBR is no longer about ethics, much less thoughtful reviewing. In which case, why indeed should fiction publishers hold credence in a weekly media outlet that prefers to blow its column inches on redundant sentences like “No mere page turner, this is a page devourer, generating the kind of suspense that is usually the province of the playwright or novelist.”