BSS #65: Julia Glass

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Author: Julia Glass

Condition of Mr. Segundo: Concerned with economic developments at the Segundo Studio.

Subjects Discussed: Hinging a narrative on a piece of cake, conversations in moving vehicles, the unintended continuation of the Bank Street universe, an urban Yoknapatawpha, family and pregnancies in narrative, whether The Whole World Over is female-centric, Jane Austen, omniscient narrators, Al Green, the virtues of the color green, generational commentary, midlife essay collections, multiples in imagery, on not doing everything in life, how to talk with a politics-obsessed blowhard, 9/11 in literature, Tom Perrotta’s Little Children, the intrusion of history on the reading experience, the meaning of historical fiction, New Mexico, the tax advantages of research, Bill Richardson, water resources, character names, writing on instinct, the importance of character, memory, the patriarchal assignation of names, and whether the book contains too many cakes.

Bloggers, Voices, and Sales

While we’re on the subject of blog importance, however inflated, I agree in the main with Lauren Beckham Falcone’s article. Blogs provide fresh and original voices online, but it takes something truly special and distinguished to connect a blogger-turned-author with a broader readership. I think Ana Marie Cox’s book tanked because there simply wasn’t a market for Animal House-style political satire. It was the book, stupid.

But I also believe Cox’s hype kinda killed it. Nobody cared about how cute or charismatic Cox was (just as they didn’t when Jay McInerney was thrown all the publicity money for The Good Life, which also tanked). And the book didn’t sell, despite Cox receiving something in the range of five New York Times articles (along with ancillary media attention that most authors would kill for) during the week the book was released.

But, more simply put, this was not a book that interested people outside of Washington and New York wonks.

What matters most of all is voice, and whether a voice can connect to a significant readership.
I find it curious that Pamela Ribon’s success was unnoted (and, as she told me recently, is generally unobserved). Her first novel, Why Girls Are Weird, sold because she was able to communicate topics to people in a fresh and interesting way. Her blog helped, but ultimately it was about the book connecting with an audience.

This doesn’t suggest that writing books should be entirely about connecting with mainstream audiences and, of course, all this is idle conjecture on a Sunday afternoon. I’m certainly no marketing expert. But I should point out that, for publishers who believe that quirky voices don’t sell or connect with an audience, Mark Z. Danielewski’s Only Revolutions hit #13 this week on the New York Times bestselling list — observed yesterday by John Freeman.

It all boils down to this:

1) Write book that connects with audience
2) ?
3) PROFIT!

The Original Freelance Literary Journalist

edmund-wilson.jpgWhile doing research to improve my ability to write about literature (because let’s face the facts: professional or not, humility is good for the evolving writer), I stumbled across an impressive and really informative critic — some guy named Edmund Wilson. Wilson covered a broad range of books and actually thought things out to prevent himself from stating foolish declarations in his reviews. He didn’t feel the need to dismiss anyone else who wrote about books. He actually analyzed their arguments and responded in a fair and amicable manner. He had such a love of literature that he offered his editorial services for Fitzgerald’s two posthumous volumes. He wasn’t paid a dime for this, which I suppose makes him, in part, an amateur.

Wilson was so fearless in his criticism that he even lost his friendship with Nabokov because he dared to tell the truth. He wasn’t afraid to state what was on his mind and never resorted to passive-aggressive potshots directed at other critics when writing about the state of literature. Wilson read widely and in multiple languages. When reviewing a book, he would read the author’s entire oeuvre, not just the book in question. He thought of himself as a journalist more than as a critic, and, as a result of this humility and broad-mindedness, nabbed bylines in The New Republic, Vanity Fair and The New York Review of Books.

I think about folks like Wilson when contemplating why so many print critics are intimidated by bloggers, when all we’re really asking them to do is raise the bar and become aware of the books that we seem to be reading and they seem to be ignoring. But it’s worth going back to Wilson. He’s an intellectual gold mine.

[UPDATE: A note to John Freeman, since he inspired this post and doesn’t have the cojones to address me, one of the apparent podcasting hacks, in a direct and honest manner. (And really I’m happy to listen to anything Freeman has to say, no matter how vitriolic. Unlike Freeman, I not only value my critics, but learn from them.) If you’re going to take the piss out of me, at least have the decency to spell Don Swaim’s name correctly. I may be a mere blogger, but at least I know how to spell. This is also extremely disrespectful to Swaim’s great legacy. I know this, because I’ve listened to many of the man’s interviews myself to make the Segundo shows better. (Oh, and since we’re dicking around with who interviewed notable people first, not that such a childish claim over who’s been around longer should matter, I interviewed Errol Morris in 1999, among many others in the late 90s. Do I get a prize? Should I provide my own Critical Outtakes?]