There’s currently some controversy about podcasts. According to Bridge Data, 80% of podcasts that are downloaded never make it to a portable audio player. They are either listened to on the PC or downloaded without ever being listened to.
© 2006, Edward Champion. All rights reserved.
% of items bought that were used/consumed:
Anna Karenina: 8% (read)
Zima: 33% (drank/drank?)
National Geographic: 42% (read by subscribers)
Bar Bathroom Cockring: 1% (by a couple) / 36% (alone)
Vaccuum extended warranty: 5%
iPod extended warranty: 85%