The Other Big News: People TiVo Programs That They Have No Intention of Watching

There’s currently some controversy about podcasts. According to Bridge Data, 80% of podcasts that are downloaded never make it to a portable audio player. They are either listened to on the PC or downloaded without ever being listened to.

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  1. % of items bought that were used/consumed:

    Anna Karenina: 8% (read)
    Zima: 33% (drank/drank?)
    National Geographic: 42% (read by subscribers)
    Bar Bathroom Cockring: 1% (by a couple) / 36% (alone)
    Vaccuum extended warranty: 5%
    iPod extended warranty: 85%

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