At Least They Didn’t Style It “The Monthly”

The battle between the two San Francisco alt-weeklies (one a New Times offshoot; the other indie and full of piss and vinegar) continues. But as the Guardian has reported, things have become a little sleazier. It seems that Clear Channel, known for promoting conservative radio and restricting free speech, has entered the fray. Bill Graham Presents, which owns the Warfield Theatre, is a Clear Channel subsidiary. In exchange for an exclusive advertising deal with SF Weekly, the Warfield over the next three years will be renamed (wait for it) the SF Weekly Warfield.

Pacific Bell Park was silly enough. But I think this corporate subsidizing takes the cake in the preposterous department. For one thing, “weekly” has transformed from a noun to an accidental advertising. One can only imagine future conversations among avid concertgoers:

Abbott: Hey man, you gonna check out the Killers?

Costello: Aw shit yeah! Gotta grab some tickets. Where they playing?

Abbott: The SF Weekly Warfield?

Costello: Where is it this week?

Abbott: No, the SF Weekly Warfield.

Costello: I know it’s weekly, but what kind of Warfield is it going to be?

Abbott: That’s the theatre’s name.

Costello: Gotcha, but where’s it going to be?

Abbott: In San Francisco. At the Weekly.

Costello: The Warfield?

Abbott: Yup.

Costello: And it changes every week.

Abbott: Yes. The music, not the place.

Costello: So where’s the Warfield going to be?

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