Spreecast “Mistakenly Deletes” Countless Videos from Users

Spreecast was supposed to be the perfect social video platform. Launched as a public beta in November 10, 2011, it did not care if you signed in through Facebook or Twitter. It had raised $4 million in seed money from the likes of Viacom’s former CEO Frank Biondi and The Capital Research Group’s Gordon Crawford. In September, it found $7 million more. Young alternative poets and romantic entrepreneurs saw Spreecast making hard waves in the vast online ocean of multiuser possibilities. With the man who sold Stubhub to eBay for $310 million at the helm, what could go wrong? The videos you made would always be there. They’d have to be, wouldn’t they?

But this week, an untold number of content creators discovered that most of their videos had disappeared. They had toiled long hours to prepare for their shows. They had made new friends. And now every trace of those bright burning months had dried up in the heat of negligence.

“I think I was one of the first people to find out,” said Logistic Viewpoints‘s Adrian Gonzalez. “I submitted a customer service ticket Tuesday morning when I noticed that my video wasn’t accessible.”

On Wednesday night, Spreecast sent a mass email to some of its users:

This is Jeff Fluhr, CEO of Spreecast. I am deeply sorry to deliver this news. Recently, Spreecast made an internal error and your video files were mistakenly deleted. You will not be able to play your spreecasts created before Thursday, November 22, 2012.

Through one remarkable act of technical incompetence, Spreecast permanently destroyed countless videos from its users. It was an accident not altogether different from Caesar’s infamous stratagem against Achillas.

Historical precedent aside, why would a company with $7 million in Series A Funding not have basic data security measures in place from the beginning? While Fluhr told his users that “we have taken steps to ensure that this never happens again,” including correcting Amazon server settings and improving disaster recovery plans, he hasn’t said anything about how or why such a rookie mistake could go down on his seemingly experienced watch. Maybe the the truth is too embarrassing.

I left multiple voicemails with Fluhr and Spreecast representatives. None of them were returned. However, a public relations assistant named Nicole Brunet wrote back. “Yes,” she said, “an error was made and some video files were accidentally deleted. We thought we had backups, but it was not working properly. This is a very unfortunate situation and we are truly sorry. We have taken steps to ensure that this doesn’t happen in the future.”

But why wasn’t the backup system tested? How could a highly fallible system remain running for so long? Why wasn’t there a way for users to download their videos?

Brunet did not return my calls or followup emails.

Earlier in the year, Spreecast was quite eager to talk with people and get them to use their service. I spoke by telephone with Jenifer Daniels, a communications strategist based in Charlotte, North Carolina. She had been courted by Spreecast reps at a conference. Daniels was looking for a way to get together with people more frequently than twice a year. Three to four weeks after her meeting with Spreecast, Daniels started Ask a Sista, a Spreecast which gave African-American women an opportunity to discuss politics, pop culture, and scholarship.

“In some weird way, we were both upstarts,” said Daniels. “We both knew that we were taking a chance.”

Still, Daniels believes that the Spreecast boosters were sincere. The idea was to take Ask a Sista to a bigger platform. Yet because there were so many producers on the show, she had not received Fluhr’s automated message.

“I was trying to explain this to my husband,” said Daniels. “How would you feel if you showed up to work and the last four years that you’ve been there had been erased?”

Daniels says that the decision to place her faith in Spreecast was made more on emotion. But the intent was always to take her efforts to a bigger platform.

For Stephen McDowell and Josh Spillker, proprietors of I Am Alt Lit, Spreecast represented an opportunity to have fun and mimic the success of a friend. McDowell and Spillker used the service to host the literary interview show, I Am Alt Lit Confidential. But on Thursday morning, the duo posted Fluhr’s notice on their supplemental Tumblr, I Am Not Alt Lit, along with the following sentiments:

there’s some type of feeling in my body right now, mebbe like a ‘sinking’ feeling ???

those were ‘good’ times

remember when noah ‘cancelled’ the spreecastx and ‘typed’ everything ???

remember when we had that ‘non-rapper’ on ???

remember when you found out who I AM ALT LIT ‘rlly’ was and then immediately didn’t ‘care’ anymore ???

“When I initially thought of a live, video interview series,” wrote Spilker by email, “I had thought about recording a Google hangout or a Skype conversation, and then uploading the file to YouTube. But the interactive part was key to the community. It does seem more difficult to share Spreecast videos than YouTube, but I just thought that would be part of the growing company.”

“A friend of mine named Steve Roggenbuck, who’s a poet and has kind of gained a lot of underground literary clout, started doing a Spreecast,” said McDowell by telephone on Thursday afternoon. “Illuminanti Power Hour. It was regular, a large amount of hits.” (Roggenbuck did not return our requests for comment through email and Facebook.) [SEE 11/30 UPDATE BELOW.]

“It seemed like a natural place,” said Spilker, who pointed to other literary readings and groups on Spreecast such as Daniel Alexander’s efforts. “The only other service I was familiar with was Ustream, but I had not used it extensively. I guess we should have explored a couple of other services as well.”

“I don’t know who specifically is responsible,” said McDowell. “Generally I don’t put a lot of emotional energy into expecting things that happen on the Internet to be retained for long.”

But even before this week’s disaster, McDowell did consider the need to backup his shows sometime around early November, just before his program took a brief hiatus. He made efforts to download the raw files directly through Spreecast, but there was no clear button or link available. He figured that at some point his work could be downloaded, but soon began to realize that this was impossible.

“I just have a Flash file downloading app on my browser,” said McDowell. “I was checking to see if that worked.” While the app allowed McDowell to download YouTube and Hulu videos, Spreecast had erected an intermediary interface which didn’t provide access to the Flash files on its site. Yet while McDowell says he doesn’t “feel any immediate disdain or antipathy” towards Spreecast, figuring that any emerging streaming startup is likely to go through a few scrapes, he does feel “a mild sense of loss because I did enjoy doing the shows.”

But as of late Thursday afternoon, Spreecast still hasn’t explained in detail what went wrong.

“Spreecast needs to disclose more information about what happened,” said Gonzalez, “because considering the background and experience of the team there, I find it impossible to believe.”

“It is horrific,” says a filmmaker who asked to stay anonymous. “I am completely shattered about it. My audience can never go back and watch those sessions ever again.” This filmmaker’s videos were not backed up. During a phone call with Spreecast, a representative told her that they were working on a backup feature, but that it would only be available to premium (that is, paying) customers. “Mistakes happen, but I have no clue how something of this catastrophic level can occur.”

And while Daniels says that she’s not upset enough to threaten a lawsuit, she did tell me that she’s inflexible on at least one point.

“I’ll never do a show on there again.”

11/30 7:00 AM UPDATE: This story previously reported that Roggenbuck “declined to comment” about Spreecast, because one of our sources informed us that he wasn’t sure if Roggenbuck was interested in commenting. We should have written “did not return our requests for comment” and apologize for creating that impression. As it turns out, Roggenbuck did contact us on Thursday night through Facebook, telling us that he had been in touch with a man named Greg Wacks at Spreecast. Wacks claimed to Roggenbuck that one of the engineers screwed up a line of code and that many of the Spreecast archives were deleted and that there are “changes to make sure this doesn’t happen again.” Roggenbuck elaborated on his enthusiasm for Spreecast: “i know their intentions are the best and really i love their product for 95% of things, so im willing to roll with the bugs. they are doing awesome stiff i havent seen from any similar service.” I will make efforts to get in touch with Wacks to corroborate this story.

11/30 9:45 AM UPDATE: Greg Wacks contacted me by email on Friday morning. He directed me back to Spreecast’s Nicole Brunet, who, of course, has failed to answer any of my questions in depth. Wacks has not yet corroborated his telephone call with Roggenbuck. He has also not yet offered any clarity on the issue of Spreecast engineers screwing up a line of code, along with the lingering question of how a multimillion dollar company did not have greater safeguards for its data. It remains my hope that he will stop being opaque and answer the many questions I sent him, as this investigation has revealed quite significant insights into Spreecast’s relationship with its users and its failures to preserve and archive content that are difficult to ignore.

The Benefits of Notebooks


I used to write in longhand all the time, filling up five-subject notebooks with the predictable angst of a young man in his early twenties and several early starts on stories, plays, and screenplays that I would revise or abandon. Taking notes was once the thing to do. Back in the nineties, when I wrote film reviews, half the critics took notes. And I learned to write in the dark by taking up large sections of the paper, noting a sentence and then sliding my pen downward to another sector. I felt that it was important to be true and accurate to any crazed thoughts or feelings, even the half-assed ones that I could dredge up in a pinch. Today, thanks to reduced column inches (and reduced journalistic expectations), very few critics, aside from those still writing reviews longer than 600 words, take copious notes anymore, whereas I still obstinately scribble without looking down at the pen. I suppose it’s the writer’s equivalent of learning how to assemble a weapon while blindfolded.

muninotebookThe result of all this scribbling has involved quite a few notebooks, most of which I have kept in two file drawers. I’ve just pulled one out at random and I see a drawing of a floor plan for a San Francisco streetcar. Flipping the pages, I see lists of interesting words I’ve noted in novels, such as “contrapposto” and “ephemeron.” There’s an awkward poem that begins with the line “Pigeon pecking pieces from discarded pizza boxes / Whopper wrappers flayed upon a health nut in detox.” I see a hasty budget I’ve drafted for a film shoot, noting the costs of renting fresnels, Tota kits, flex-fills, and C stands. Another page offers this curious list:

  • Party Animal
  • Collector
  • Amateur Sleuth (Sam)
  • Femme Fatale

And I instantly recall the moment in Java Beach when I wrote this all down, along with the research I did for a short film I wrote, but never saw through to production, called “The Collector.” Then there is this section from an entry titled “Observations in the Mission”:

At Muddy Waters, two ladies talk. One is more short-haired than the other and is enamored with such words as “never,” “layoff,” and “responsibility.” She keeps her left hand locked on the table, perpendicular to the surface. Her thumb sticks up. There is almost a butterfly-like spread, ever so slight. Perhaps the modest gust from the door can be felt this way. Her companion listens. “You are a robot,” says the angry friend.

These are curious details to observe. And I chide my younger self for not being more careful to observe the specific hairstyles of the time, which would perhaps be of greater value to me in reconstructing the moment. I am also needlessly zealous about the hand gestures. But I do remember being particularly interested in body language. Still am.

But sometime around the year 2000, I cut down on notebooks. I figured that anything that I could observe would be permanently captured on my hard drive. But I’ve had a number of hard drives die on me and I haven’t always been able to revive the files. A friend of mine just lost her thesis this way. We get so caught up in the act of writing that we forget that our tools are sometimes more fickle. And even if we do manage to backup our data, there’s always the possibility that it might be accidentally deleted or lost within a baroque directory structure.

Not so with notebooks. Like analog books, one flips through any notebook and finds a diagram or an abandoned idea. This is rather similar to the unexpected book you find in a library or a bookstore that just happens to be situated close to where you’re standing. Many of the discoveries are useless, but some are surprising. Some fresh idea you think you possess now was actually in some primitive gestation a decade ago. Even some phrases are similar. Your voice is yours, even when you didn’t quite know how to express it in early days. Ten years from now, will we be able to do the same with our blog posts and tweets?


That picture above is from an apartment hunt. I can adduce from the squiggles the apartments that didn’t pan out. And I can track the specific order in which I located an apartment by looking at this page vertically. I have the price ranges of apartments in San Francisco at a specific time. I also see that with this particular quest, I had my eye on the Haight Ashbury neighborhood (which I didn’t end up moving to, but eventually did later).

Since I’ve been less prolific with notebooks in the past nine years, I wonder how many ideas or thoughts or unintentional chronicles (such as the above) that I’ve lost. Smartphones may permit us to text our friends or send an email on the fly, but don’t we have some obligation to preserve our online thoughts? We call an Apple laptop a “notebook,” but is it really a proper notebook’s equal? Our pens do not have delete keys. We cannot take back a written thought, except by scratching it out or burning it. I wrote about linkrot and the problems with online permanence back in August. And it occurs to me that we may be driven to confess our most private details to Facebook — little thinking of the manner in which the social network giant is profiting — because we perceive it to be the new notebook.

But looking through even this one notebook, I can’t imagine a more foolproof technology. And I’m wondering if I should use notebooks more. Computers have produced interesting blogs, wondrous photos on Flickr, and a culture that is more documented than ever before (at least so long as the technology holds). But what about the subconscious buried within us? If we are prohibited from expressing unpopular or strange ideas on social networks because of what others might say or think, then is Twitter so reliable a tool? Could Kafka have written “The Metamorphosis” if commenters were constantly heckling him about his silly bug story? (Conversely, if Kafka couldn’t count on Max Brod to burn his papers, would he have succeeded in closing his online accounts? Or would the cache images live on forever?) If you’re at a party tweeting the names of people arriving into your BlackBerry, are you really being social?

I’m not against technology or e-books. The Internet has given us many great things. But I do feel it’s important to always contemplate the purpose and usage of any new development. If 90% of the reading public prefers analog books over digital, then now is not the time to declare a revolution or to suggest that the days of printed books are over. Moving forward and adopting tools is great, but maybe there’s more life in the dead tree technologies than some of us are willing to admit. Hell, maybe there’s even a good deal on an apartment vacant for years.