Aimee Semple McPherson: Early Evangelist

Ever since discovering radio evangelist Aimee Semple McPherson in Kevin Starr’s invaluable California history books years ago, I’ve long been fascinated by her. McPherson is often a forgotten historical figure: a woman who built up a mass audience by preaching her gospel through the radio, but who didn’t entirely hold herself to the same standards, which involved a decidedly less pure “kidnapping” that had troubling evidential contradictions. She created the Angelus Temple, a $1.5 million edifice financed entirely by donations and still existing today. She proved so charismatic that she even charmed H.L. Mencken.

In fact, I have a file with notes and an outline for a play centered around her staged disappearance from Venice Beach. One of these days, I will find the time to write it.

The kidnapping got serious press and even inspired Upton Sinclair to compose a poem. McPherson emerged later in Mexico, claiming that she had hiked many miles back to civilization. Alas, there were no scuff marks on her shoes. There was McPherson’s troubling involvement with a married man — an engineer by the name of Kenneth G. Ormiston. Ormiston, however, was a gentleman and kept his tongue firmly unflapped. Despite the shaky evidence available to a grand jury and public scrutiny over this “publicity stunt,” McPherson’s ministry carried on.

For those who wish to learn more about this fascinating pioneer, there’s now a new biography available about McPherson from Matthew Sutton, which John Updike has reviewed in the latest issue of the New Yorker.

Clipped Roundup

“No Buzz Marketing”

John Freeman on blogs: “It’s one thing to accept advertising money: that’s what has kept papers afloat for years. It’s quite another to make a commission off the very object you are purporting to criticize.” (Emphasis in original)

John Freeman while criticizing newspapers: “#4) Join the NBCC. If you’re a working critic and have published three reviews (online or in print) over the past five years, join us — the more voices we have behind us, the greater our chances will be at preserving the cultural dialogue in this country.”

And here’s more nonsense from Freeman: “But in the struggle for bragging rights something gets lost: the awareness that for every lit-blogger who has been serving up opinions daily since 1998, there are five books editors who were around when Toni Morrison’s first book landed on their desk in 1970, and are no longer.”

Who’s the one really boasting here? I certainly harbor no illusion that I was the first person writing about books. If you want to get down to the nitty-gritty, there were critics reviewing books decades before the NBCC. What should matter here is where the media environment is right now and what all of us can do to maintain and preserve book coverage. As I suggested on Monday, it’s “a united front, whereby literary and “sub-literary” enthusiasts of all stripes, print and online, litblogger and journalist, campaign on behalf of literary coverage in as many conduits as possible.” It seems to me that Freeman doesn’t seem to be aware of how similar his posturing is to online hubris.

UPDATE: In his latest column, the always dependable Scott McLemee addresses the book reviewing problem on many fronts, pointing out persuasively why online media, academic librarians and university-press folks should support book review sections and sign the petition, while also revealing Freeman insisting that Critical Mass is the “blog of record” for literary and publishing news.