Dale Peck: PR Poster Boy?

Rake points to this press release for “Peck’s Last Negative Review Ever.” There’s a phone number there for some guy named Peter McFarlane, if anyone’s curious. McFarlane notes that he “scored” the Peck review. Well, certainly, if anyone wishes to compare acquiring an essay called “The Man Who Would Be Sven” to a midnight run for a dime bag, then the metaphor is apt. We here at Return of the Reluctant, however, prefer publicity in a more abrasive form:

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