Free Book Day
Written byPosted on July 18, 2007
Filed Under Comics, Reading
PW’s Douglas Wolk reports on some of the successful efforts to turn average Joes and Janes into successful comic book regulars. Among one of the comic industry’s more enriching promotional tools is Free Comic Book Day, which disseminates samples and various issues of comics every year in May.
All this makes me wonder why the publishing industry isn’t working with bookstores to institute “Free Book Day.” With all the “sky is falling” hyperbole being tossed around by book critics and booksellers alike, would not disseminating literature on a specific day of the year be an apposite way to hook the next generation on reading?
In fact, if the high cost of printing a fat volume is a consideration, this might be a very good way of getting short stories and novellas into the public consciousness. If the publishing industry doesn’t want to take this up, then perhaps literary journals might want to coordinate with independent bookstores to remind the public that there are all sorts of fantastic stories to be read. And if not bookstores, why not publicize a Free Book Day where literary journals are handed out at subway stations or other places where people face the prospect of staring into space for 45 minutes or getting lost in a narrative?
This may seem a rather extraordinary solution, but this kind of pro-active approach sure beats throwing one’s hands up in the air and shrieking “The End is Nigh!” at the top of one’s lungs. And besides, wouldn’t it be a more interesting world — just for one day — if something like A Public Space or The Threepenny Review replaced The New York Sun as the free handout of choice?
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Books To Jump Up and Down Over
Beyond Heaving Bosoms by Sarah Wendell and Candy Tan. The famed writers behind Smart Bitches, Trashy Books have written a very funny and thoughtful volume about romances, both Old Skool and New Skool. Here is a book that any smug and humorless literary manboy beating his flabby passive chest over Banville or Bolano should probably read pronto, if only for the distant possibility that he might get over himself. While the Choose Your Own Adventure segment at the end caused me to have a very disturbing dream involving Shelley Long (don't ask), Sarah and Candy did have me rethinking many of my own misperceptions when I wasn't busy laughing. They're not afraid to take on the New York Times Bok Review or even the groupthink within certain sectors of the romance community.
Alice Fantastic by Maggie Estep. This wild and highly enjoyable narrative involves two sisters (presumably, the third one was still being rented out by Chekhov), a hippie ex-junkie mother who lives with seventeen dogs, a murder, gambling, and libidinous Hollywood actresses who live in Woodstock. But this is the wonderful Maggie Estep we're talking here. And what seems at first like a quirky yarn becomes something unexpectedly moving about connectivity. What I love about Estep's work is the way that she'll juxtapose an extremely astute observation (now that you mention it, why do cab drivers always have somebody to talk with on the phone past midnight?) with an often outrageous story development.
Generosity by Richard Powers. It doesn't come out until September 29th, but Richard Powers's latest will have anyone committed to books reconsidering their literary fervor. I foresee some animosity from the vanilla critics hostile to idea-driven novels, but book bloggers, YouTube chroniclers, and MFAs would do well to plunge into this chance-taking narrative, which introduces vital questions about what the reader's relationship is with media, scientific dissection, and "creative nonfiction." Are we rats fleeing to happy cities? Or can we find the humanism within the purported plague?
Pieces for the Left Hand by J. Robert Lennon. Lennon is one of the most underrated fiction writers working today. Much as On the Night Plain proved that Lennon had a lot more in the toolbox than heartfelt (and often very funny) suburban satire, this slim but fascinating volume juxtaposes 100 small-town anecdotes -- arranged by category -- in a manner that reads, at times, like Nicholson Baker's passions for minutiae and, at other times, Stewart O'Nan's concern for psychological detail. The result is fiction that makes us wonder about whether one person's subjective view of particulars can entirely be trusted. This book never found a publisher in 2005. But thankfully, Graywolf has released it in the United States, along with Lennon's latest novel, The Castle.
Wonderful World by Javier Calvo. This wonderfully raucous volume has been completely ignored by the Washington Post, the New York Times, and the Los Angeles Times. But it's probably one of the most delightful reading experiences I've had this year. Calvo cavalierly mashes up multiple genres and manages to mix up familial subtext with larger-than-life, almost cartoonish characters. (Indeed, one might argue that one mobster's penis is a character of its own in this sprawling novel.). This is not an easy thing to pull off, but Calvo makes it work. And it's helped immeasurably by Mara Faye Lethem's idiom-specific translation. (See longer post.)
The Means of Reproduction, Michelle Goldberg This thoughtful book tackles the complicated (and little discussed) subject of reproductive rights from numerous angles, which includes a number of unpleasant but necessary ones. The upshot is that there isn't a quick fix solution for declining birth rates and fundamentalist abuses. Just about every political faction has contributed to the friction. But you'll want to read this book anyway to refamiliarize yourself with the topic, but also to understand just what's occurred during the past several decades to get us where we are today. (See also podcast interview with Goldberg.)
Or send materials to:
315 Flatbush Avenue, #231
Brooklyn, NY 11217
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Isn’t that called a public library?
I’m so with you on this one, Ed. I love Free Comic Book Day and have discovered some new favorites that way. And if you could see the amount of complimentary reading copies that get thrown out in the average bookstore, you’d know publishers could be doing something better with all that paper. I’d love to see indie publishers work with their local bookstores to publicize Free Book Day, even if it just involves giving away galleys and ARCs that would otherwise be pulped (in fact, that’s what a lot of Free Comics are about — there’s a certain amount of poorly-selling backlist in those bags). Corporate publishers may scoff, but on a grassroots level this could be a huge plus. MacAdam Cage, Akashic, Norton, FSG, Soft Skull — how about it??
Is there a US equivalent of the book tokens British schoolchilden get each World Book Day? Not as sweet as your idea – but guaranteed to get every child into a bookstore at least once a year.