For those interested, the new Harry Potter book will be 784 pages. The first print run is set at a mind-boggling 12 million. The paper used will contain “a minimum of 30 percent post-consumer waste fiber.” While this eco-friendly output is good, as Chelsea Green’s Margo Baldwin observed last year, many small publishers have been putting out books with a higher PCW fiber count. And I can’t help but wonder whether any of these 12 million copies will be remaindered. And if they do not sell, will they be pulped? And is this mass pulping really beneficial for the environment?