Prospect Magazine: “Groups used to tour, often at a loss, to stimulate sales of their latest album. Now it’s the other way around. Hence the widely reported decision earlier this year by the Crimea, a band previously signed to Warner Bros, to release their new album as a free download. The band explained this not as an anarcho-hippie gesture in support of the principle that music ought to be free, but as a sensible promotional tactic. Their hope is that by disseminating their music online, they will expand their fan base and increase their returns from touring. Having seen the small size of the cheques they got from Warner, they know where not to look for their future income.”
© 2007, Edward Champion. All rights reserved.