More Like a NAMBLA Fantasy

The origin of He-Man: “[Mattel president] Ray Wagner had passed on Star Wars because the license property apparently required $750,000 upfront. At the time, for an unproven property, that was a highly exorbitant sum. So Wagner had Mattel’s Prelimary Design Department – of which I was a member – Come up with viable male action figure concepts. I had been real impressed by Frank Frazetta paintings and I [submitted an idea] that I called monster fantasy. But it was actually a barbarian fantasy.”

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