New Yorker 2.0?

This morning, the San Francisco Chronicle reports that the New Yorker is going digital. In a podcast, editor David Remnick reveals that the New Yorker plans on “dramatically upgrading” its Web presence by the end of the year, planning to add more video, more audio and more “reader interaction.” I’m not certain if such an approach suits the New Yorker particularly well, but it’s certainly interesting to see the New Yorker follow Harper’s in trying to court more online readers to the magazine. It’s an intriguing gamble and, should print advertising continue to dwindle, perhaps a telltale sign that we may very well be on the verge of seeing a substantial chunk of newspapers and magazines moving almost exclusively to the Web within the next ten years. After all, if a guy like Remnick is acknowledging the print vs. digital chasm and taking major steps to correct it, then there must be something serious tainting the Manhattan air.

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