In a feat worthy of the great Gerard Jones, Galleycat points to an Observer article which reveals the masthead behind the machine:

Editorial Director and Books Editor: Henry Finder
Books Deputy Editor: Leo Carey
Poetry Editor: Alice Quinn
Fiction Editor: Deborah Treisman
Fiction Deputy Editor: Cressida Leyshon
Fiction Associate Editor: Carin Besser
Goings on About Town and Web Editor: Ben Greenman