B to B Online: “With declining circulation, a relatively flat ad market and sluggish stock prices, some analysts say the writing is on the wall for newspaper companies. In an increasingly digital age, newspapers must decide what content is better suited for online than print. Marketers say the trend is accelerating. The ongoing shifts of print content to online ‘is the tip of the iceberg,’ said Stephen Carlson, associate media director at StarLink Worldwide, whose clients include the American Medical Association and Caterpillar Inc. He added that TV listings, entertainment listings, sports statistics and weather reports might be in line to be eliminated from newspapers.”
Could book review sections be next?
© 2006, Edward Champion. All rights reserved.