Rachel Kramer Bussel: “Garnering publicity for your book should not be the ‘wait and see’ situation Sacks seems to paint it as. There is always something you can do to raise your profile, and connect with readers. Search for blogs and sites related to your subject matter, and offer to send a review copy of the book. Create a contest, give away an excerpt, run a serial. Keep talking and trying new things; the beauty of the Internet is that you can keep trying and finessing your promotional efforts for free. Amazon lets authors blog directly on their site, so Sacks could be posting about issues in the news and follow-up research into the topic he explores in his book, the class divide in education, so anyone reading about him on Amazon would see this information as well.”