Smart Bitches, Trashy Books points to this remarkable advertisement:

We need 5 reviewers for 3 of our newly released titles. We ask that you write a 1-3 Paragraph review with a 5 star rating (5 being best) of each of the 3 books. We will then ask that you forward the reviews over to us so that we can look over them before you post them on Amazon.com and Barns and Noble.com. Most of our reviewers are paid from $5- to $10 per review or $15.00 to $30.00 per 3 review book set.

In other words, this publisher, who goes by the name “kenwelsh,” is all too happy to buy your opinions for less than the price of going to see a movie or two pints on a Saturday night.

Some preliminary investigation reveals no other ads by Ken Welsh on the site, but given that the man can’t even spell “Barnes & Noble” correctly, one fears the worst: not just for the poor saps who actually sell out for so little, but for this sleazeball named Ken Welsh.