Someone Tell Stallone It’s Not 1985 Anymore

Bad enough that we’re seeing the return of Rocky Balboa. But Rambo IV? I remain curious: who exactly is Stallone’s core audience these days? Perhaps Hollywood should pay attention to the numbers:

Get Carter (2000). Budget: $40M, Domestic Gross: $14.9M.
Driven (2001). Budget: $72M, Domestic Gross: $32.6M.
D-Tox (2002). Budget: $55M, Opening Weekend: $32,300.
Shade (2003). Budget: $6.8M, Domestic Gross: $25,032.

And those are four of the last five films featuring Stallone in the star role. (The IMDB has scant BO biz on Avenging Angelo.) In other words, it is quite clear that Stallone isn’t a profitable star anymore. Or does Hollywood work on the assumption that Stallone co-hosting The Contender translates into instant revenue down the line? Or do they really believe that audiences will flock to Rocky Balboa at 1990 levels? Of course, since Stallone has kept the budget for Rocky Balboa at $24 million, perhaps this is the secret ingredient to his cinematic return. Unless he’s still huge in Europe.

About Edward Champion

Edward Champion is the Managing Editor of Reluctant Habits.