Publishers Weekly reports that the writers strike is causing author appearances to be canceled. And I have to ask whether this is really that terrible of a development. Getting an author on Colbert may raise visibility, but it’s really just an excuse for Colbert to employ his schtick. Meaningful conversation about the books almost never happens on television. And certainly Colbert hasn’t read the books in question. I’m also wondering if there’s as significant a sales boost with a Colbert appearance as there is for an outlet devoted to books.