There’s Clearly a Formula Here

  • [insert author name]‘s [latest book from author] has hit bookstores. It’s criminally underated, and [reviewer who writes somewhat intelligently or has interesting take] has an interesting take on why it’s worth your time.
  • Last night, I had a [vaguely personal moment in which I don't reveal too much of myself to readers, because, based on some of the comments here, I think a few of you are keeping extremely close track of my personal life -- for what reason I have no idea]. And it reminded me of [article which probably has nothing to do with moment in question].
  • [Person with no real ideas trying to attract attention] is attacking litblogs again! And [first blogger to get upset, because offering you all this content for free can sometimes be a thankless task] has taken him to task. Meanwhile, [more level-headed litblogger who recognizes that this person just wants attention] offers a contrarian take.
  • [Wacky news story]. Hey, how about that! [Insert hastily formed witticism in which I apply an overly literal reading to form an incongruous association.]
  • [A paragraph of polemical bluster, with at least one ad hominem remark or, failing that, a metaphor that grabs your attention.]
  • Sam Tanenhaus has [well, he could have done anything really, if only he actually contacted me directly instead of asking other people about who I am].
  • [Sex joke.]
  • [Something terrible committed by McSweeney's or an obscure literary quarterly.]
  • And I would be remiss if I didn’t mention [A friend or acquaintance who has done something interesting, must keep this near the end to avoid favoritism]‘s thoughtful project, which should blow the lid on [incongruous reference here because I'm overworked and I need more coffee so that I can stay awake, until such moment as I will be able to properly collapse].

And just to be clear on how formulaic this blog is and how much of a tool I am, Random House sends me a $600 weekly paycheck, Penguin arranges for my Fairmont penthouse suite on the weekends, keeping it well-stocked with champagne, caviar and two prostitutes (because I like things exotic, I prefer to fuck midgets and black women), and Soft Skull keeps the Colombian marching power flowing 24/7.

It’s great being a corporate pawn. It’s great willingly catering to the mainstream. Literature? You think I really give a crap? In fact, I’m getting a blow job right now as I write this post. Life doesn’t get any better.

I don’t think you can find anyone more venal in our society than litbloggers.

About Edward Champion

Edward Champion is the Managing Editor of Reluctant Habits.