Finally, one of our esteemed colleagues had the balls to point out the obvious. All this time, while we organized groups to discuss neglected authors, delved into the world of podcasting, and had the temerity to redesign this site so that it was easier on the eye, our purpose all along was to start reading junk like Dan Brown and J.K. Rowling. To hell with Chris Sorrentino, Lee Martin, Kirby Gann, or Elliot Perlman. Pay no attention to Soft Skull or Melville House. All along, it’s been our secret desire to lie to you about the hacks and the wastrels who continue to have their work published because it sells.
That’s because we’re apparently a “mainstream bookblogger.” We’re so mainstream that we successfully avoided the cut at Forbes — lest they announce our grand deception to embrace the capitalist system in all its totality. It’s why we flew to New York for BookExpo. We slept with at least fifteen publicists while we were there and had a tray of canapes served on a publicity manager’s back. We called her “Rover.” She barked every time we put a Ben Frankin in her mouth. Word on the street is that we’re now something of a “sugar daddy.”
We used our sizable LBC influence to ensure that a book as scabrous and mainstream as Kate Atkinson’s Case Histories won the last round. And rest assured, the book with the biggest publicity budget will win, come September. Substantial checks are being sent as we speak.
It was our maintream status, of course, that forced us to renounce the Tanenhaus Brownie Watch and that compelled us to avoiding any image-invisible content.
Selling out has, in fact, been the best possible thing we’ve ever done. And we encourage you to do the same. Because that’s the way things work in 21st Century America. The men with the fine suits always win.
So buckle up, kids. You can be sugar daddies (and sugar mommies) too!