Amazon Presents The Great Gatsby

In my younger and more vulnerable years my father gave me advice that I’ve been turning over in my mind since. “Bounty! The quicker picker-upper.”

“Whenever you feel like criticising any one,” he also told me, “just remember a little dab’ll do ya and all the people in this world haven’t had the advantages that you’ve had. Think different.”

He didn’t say any more, betcha can’t eat just one, but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that. Sometimes you feel like a nut, sometimes you don’t. In consequence, I’m inclined to reserve all judgments, please don’t squeeze the Charmin’, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores. Make a run for the border. The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, an army of one, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men. Screw yourself. IKEA. Most of the confidences were unsought — R-O-L-A-I-D-S spells relief — frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that Ivory, it floats! An intimate revelation was quivering on the horizon — it’s not TV, it’s HBO — for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions. American Airlines. You’re going to like us! Reserving judgments is a matter of infinite hope. I’d walk a mile for a Camel. I am still a little afraid of missing something if I forget that, as my father snobbishly suggested, and I snobbishly repeat a sense of the fundamental decencies is parcelled out unequally at birth. Diet Pepsi. Same time tomorrow?

And, after boasting this way of my tolerance, I come to the admission that it has a limit. Say it with flowers. Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on. You can be sure of Shell. When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I wanted no more riotous excursions with privileged glimpses into the human heart. All the news that’s fit to print. Only Gatsby, the man who gives his name to this book, was exempt from my reaction — Gatsby who represented everything for which I have an unaffected scorn. Reach out and touch someone. If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away. Fly the friendly skies. This responsiveness had nothing to do with that flabby impressionability which is dignified under the name of the “creative temperament” — it was an extraordinary gift for hope, a romantic
readiness such as I have never found in any other person and which it is not likely I shall ever find again. It’s everywhere you want to be. No — Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men. Just do it.

(With thanks to Paul Constant for aiding and abetting. Related news here.)

Inside BookTour.com: A Q&A With Kevin Smokler

ksmoklerIn 2006, Kevin Smokler, the speaker and editor behind Bookmark Now, partnered with Chris Anderson, editor of Wired, and software developer Adam Goldstein to determine just how information about bookstore events and authors might be collected at an online hub. That central place turned out to be BookTour.com, which purports to make “finding when a favorite author is coming to your town as easy as checking the weather.”

This sunny mission got a much needed dose of radiation back in April when BookTour received a $350,000 cash injection from Amazon.com. While the news was eclipsed by the Amazonfail contretemps at the time, the big financial push certainly suggested that BookTour.com wasn’t about to set into the sunset anytime soon.

At the time the deal was announced, nobody had remarked on the grand irony of an online giant like Amazon using events listed at independent bookstores to make a quick buck. Fortunately, BookTour CEO and Chief Evangelist Kevin Smokler was kind enough to take some time out to answer some vital questions.

BookTour is financially supported by Amazon. Isn’t there a conflict of interest here? If, for example, a customer sees the BookTour link on an Amazon Author Page but the customer is encouraged to purchase the book from Amazon (instead of the bookstore at an author appearance), doesn’t this result in a lost sale for the bookstore? What steps are you taking to ensure that independent bookstores are able to secure the sales they require to support the financial burden of an author appearance?

Ed, we’re in the awareness business. Our job is make author events known to the greatest number of people that we can. No doubt that some potential customers who spot an event on Amazon will buy the book there and either (a) not go to the event at all or (b) go to the event with that Amazon purchase in hand. However, there’s an entire other second class of potential event attendees who will go to an event and may wish to reserve judgment on buying a book until they see the author in person. At that point, only the bookstore is in a position to sell the book to them. Also, we must consider whether that person would have known of the event at all without it being listed in such a high traffic place like Amazon.

Bottom line: The level of awareness that an event receives when listed on Amazon, to our mind, far outweighs the potential loss of sales. As to whether a store can financially support an event, that’s up to them. There are plenty of ways to run a bookstore in the 21st century and we believe smart booksellers know much more about this than we do.

Since BookTour is reliant on the Amazon Author Page for its infrastructure, have you worked out a scenario in which an Indiebound link will be available on an Amazon Author Page?

Sort of. Amazon has a corporate policy which disallows any outside linking to anybody. It’s a policy that BookTour disagrees with and which we have made known to Amazon. We hope to change this as our relationship with them deepens and moves forward.

For now, any bookstore may include a link to their e-commerce operation inside the description of any event happening at their store, so long as they added the event to our database. If their store’s website is powered by IndieBound, they need only include that link in the event description and the feed arrangement we have with IndieBound takes care of the rest.

(That link is not a clickable link, only one that can be cut and pasted into a separate browser window.)

We realize this is far from an ideal solution and we have told Amazon as much. We hope to change this going forward.

You say in your press release that Booktour represents the largest database of author and literary events. Do you mean to say that you now have relationships with every publisher? What are you doing to ensure the reliability of this information? Do you have someone on board who is checking the data on your site against the bookstores and the publishers?

Many publishers, but not all. Via our syndication relationships with both chain and independent booksellers, we can assure that we cover nearly every event happening in America in a bookstore. Libraries, universities, corporations, civic institutions and individual authors and publicists all actively list with us as well.

Reliability: Every event that enters our database is checked against several automated scripts and algorithms. We also do an additional level of checking by human eyes. All told, incorrect event data rarely lives on BookTour for more than 24 hours.

Checking: For more than a year, we’ve had syndication relationships with the major bookstore chains and Indiebound. Meaning they send their upcoming events in an automated feed to us which we update every 24 hours. We just set up a similar relationship with Simon & Schuster and we have several such relationships under active development with other publishers.

Is the information on Booktour proprietary in any way?

No.

Are you applying any DRM?

No.

Is Amazon claiming it to be proprietary because it appears on their pages?

No.

If Booktour is open source, do you have a specific agreement in place with Amazon to ensure that the information, as disseminated through their pages, remains open source?

Yes. Part of the terms of our deal with Amazon was that anyone else is free to use our data exactly as Amazon does, now and in perpetuity.

You’ve introduced EventMinion, which will take author tour data in any format and permit professionals to enter it into your database at $1 a pop. Yet users will still be able to add events for free. How are you distinguishing between EventMinion-added events and user-added events?

We’re not. To us, an event is an event is an event.

Will you place greater priority to listing EventMinion events over the user-added events?

No. See above.

TourBuilder gives the author an opportunity to receive an automated itinerary of bookstores. Are you charging for this service?

No.

Are you prioritizing some cities over others for this?

No. Users choose which cities they want to visit. If they don’t, we suggest larger cities with more available venues.

Big box stores over independent stores?

No.

Then what is the methodology behind TourBuilder?

Venues are suggested based on where authors with similar books have toured in the past. Which means that the more authors that use TourBuilder, the smarter it gets.

If Amazon controls the minority stake, who controls the majority?

The three founders and our one employee.

To what extent is the majority committed to not being bought out by Amazon (as they are wont to do with such handy services that it deems valuable)?

We’ll certainly entertain an offer should they put one forward. But that also doesn’t preclude us from entertaining offers from other interested parties.

Kindle Bloggers Become Amazon’s Bitches

This blog will not be distributed through Kindle. I cannot possibly give away so many of my rights for a mere 30% of the cut. To put this into perspective, even the Scribd General Terms of Use limits what you give up to “solely in order to publish and promote such User Content in connection with services offered or to be offered by Scribd.”

Not so with Amazon. Here’s the relevant section of the Digital Publication Distribution Agreement:

7. Rights Granted. You grant to us, throughout the term of this Agreement, a nonexclusive, irrevocable, worldwide right and license to distribute Publications as described in this Agreement, such right to include, without limitation, the right to: (a) reproduce and store Publications on one or more computer facilities, and reformat, convert and encode Publications; (b) display, market, transmit, distribute, and otherwise digitally make available all or any portion of Publications through Amazon Properties (as defined below), for customers and prospective customers to download, access, copy and paste, print, annotate and/or view, including on any Portable Device (as defined below); (c) permit customers to “store” Publications that they have purchased from us on Amazon’s servers (“Virtual Storage”) and to re-download such Publications from Virtual Storage from time to time; (d) display and distribute (i) your trademarks and logos in the form you provide them to us, including within Publications (with such modifications as are necessary to optimize their viewing on Portable Devices), and (ii) other limited portions of Publications, in each case on and through any Amazon Properties and solely for the purposes of marketing, soliciting and selling Publications; (e) use, reproduce, adapt, modify, and create derivative works of any metadata that you submit to us for the purpose of improving categorization, recommendations, personalization features and other features of any Amazon Properties; and (f) transmit, reproduce and otherwise use (or cause the reformatting, transmission, reproduction, and/or other use of) Publications as mere technological incidents to and for the limited purpose of technically enabling the foregoing (e.g., caching to enable display). In addition, you agree that Amazon may permit its affiliates and independent contractors, and its affiliates’ independent contractors, to exercise the rights that you grant to us in this Agreement. “Amazon Properties” means the website with the primary home page identified by the URL http://www.amazon.com/, together with any successor or replacement thereto (the “Amazon Site”), any software application that is capable of supporting the electronic purchase, display and/or management of digital text, graphics, audio, video and/or other content, and any other web site or any web page widget or other web page real estate or online point of presence, on any platform, that is owned by us or operated under license by us (such as http://www.target.com/ ), branded or co-branded Amazon or with any brand we license for use, own or control, and any web site or online point of presence through which any Amazon sites or products available for sale thereon are syndicated, offered, merchandised, advertised or described. “Portable Device” means any device that is capable of supporting the electronic purchase, display and/or management of digital text, graphics, audio, video and/or other content via wireless telecommunications service, Wi-Fi, USB, or otherwise.

Not only do you give Amazon “a nonexclusive, irrevocable, worldwide right and license to distribute” your blogging, but you also give this up to affiliates and independent contractors. So let’s say a major publisher decides to “independently contract” with Amazon. And they see a blog that they like. Well, guess what? They can take your content, publish it as a book, and collect the revenue without paying you a dime. Because Section 4 (“Royalties”) specifies that the blogger only gets paid for “Subscription and Single Issue sales revenues,” meaning any of the 30% revenue that you’re going to get with the Kindle. And I particularly love how Section 5 gives the blogger a mere six months to file a legal claim, which is “limited to a determination of the amount of monies” and not operational practices. You know, trivial concerns such as Amazon distributing your content to affiliates and independent contractors without the blogger’s consent.

I am extremely saddened to see so many of my fellow bloggers betray their interests. They have happily become corporate slaves, granting “a nonexclusive, irrevocable, worldwide right and license” to their thoughtful essays and carefully written posts.

I sincerely hope that any authors (and the agents who represent them) who appear on blogs distributed through Kindle are fully aware of what they are giving up here. The rights for any writing you publish on a blog go to Amazon. That goes for guest blog posts, excerpts of chapters*, interview excerpts, you name it. Thanks to Section 7 of Kindle’s Digital Publication Distribution Agreement, you effectively become Amazon’s bitch.

Well, I’m sorry. But I can’t do that for the authors who have been kind enough to take the time out of their schedules to express their thoughts and feelings in both text and radio form on these pages. In addition to the reasons eloquently provided by Kat Meyer and Megan Sullivan
I cannot in good conscience sell us out.

All this could have been prevented had the bloggers who signed up for this taken the time to read and study Amazon’s draconian language. Presumably, they thought Amazon would play nice.

But if you think that Amazon is benevolent, consider my investigations from November 2007, which demonstrated that Amazon was placing blogs onto its Kindle Store without obtaining permission. Consider also Techcrunch’s recent investigation, in which Amazon can steal any blog without the blogger’s consent. Yet many people continue to place their faith in Amazon. Even after Amazon’s poor response in last month’s Amazonfail scandal.

* — There’s some additional discussion about this aspect of the DPDA in the comments that you will probably want to check out.

Amazonfail: Amazon Responds

After multiple attempts to contact Amazon, I have at long last received the following reply from Patty Smith by email:

“This is an embarrassing and ham-fisted cataloging error for a company that prides itself on offering complete selection.

“It has been misreported that the issue was limited to Gay & Lesbian themed titles – in fact, it impacted 57,310 books in a number of broad categories such as Health, Mind & Body, Reproductive & Sexual Medicine, and Erotica. This problem impacted books not just in the United States but globally. It affected not just sales rank but also had the effect of removing the books from Amazon’s main product search.

“Many books have now been fixed and we’re in the process of fixing the remainder as quickly as possible, and we intend to implement new measures to make this kind of accident less likely to occur in the future.”

When I asked Ms. Smith about whether or not this problem represented a hack, she insisted that this was a “ham-fisted cataloging error” that had been caused by Amazon. Therefore, Amazon’s position seems to indicate that the cataloging problem came from its end. Ms. Smith did not, however, answer any questions I put forth to her about why much of this metadata was necessary in the first place.

It’s also worth noting that Amazon still hasn’t issued an apology.