And Print People Think Bloggers Have Conflicts of Interest

martinez.gifIt’s a mess at the Los Angeles Times right now. A plan to have Hollywood producer Brian Grazer guest-edit the Sunday Current section has gone awry — in part because editor Andres Martinez was having an affair with Grazer’s publicist, Kelly Mullens. Martinez has since resigned in protest through a post on the LAT Opinion blog because the Grazer-edited section, an ill-conceived and desperate idea if ever there was one, had been canceled. Nikki Finke has more. That such a plan was seriously considered, with L.A. Times publisher David Hiller apparently in the know about the Martinez-Mullens affair, is an astonishing conflict of interest. Oh well, at least Martinez had bitter words to say about the planned merger of the Opinion section and the LATBR. Even so, whatever Martinez’s talents or convictions, this is embarrassing for all parties.

Newspapers Shifting to Paid Content Model?

From MarketWatch:

By putting a price on the Reader, The Times creates another stream of revenue, albeit a small one, to add to what it’s generating from subscriptions to its Times Select service, and sales of archived articles. Piece by piece, these services add up — but not to a lot. And they don’t answer the bigger question for the newspaper industry, how to survive the threat of the meme, “Information wants to be free on the Internet.”

Just today, the San Francisco Chronicle’s David Lazarus opined that, “It’s time for newspapers to stop giving away the store. We as an industry need to start charging for … use of our products online.” He said such a move needs to be industry-wide, and that, “This is approaching a life-or-death struggle for newspapers, and an antitrust exemption may be the only way that the industry can make the transition to a digital future.”

I think Lazarus is wrong (and I’m also very troubled by his call for an antitrust exemption). I can’t think of a way for newspapers to become more irrelevant and blogs to make more of an impact than the newspapers removing free access articles from their websites. Blogs have often been described as parasitic in the way that many of them rely upon newspapers for links and commentary. Fair enough. But here’s the flip side: blogs also draw more attention to an article and, thus, a newspaper’s reputation for quality journalism.

But let’s say newspapers abandon their free content. Well, online audiences, looking for free content, go elsewhere: to blogs that are conducting in-depth interviews, essays and ancillary journalism. (Without that newspaper content to draw from, blogs may resort to conducting journalism of their own. In fact, many already are.) The advertisers, seeing this bandwidth shift, turn to the blogs for their revenue. (In fact, as reported this morning, we’re beginning to see early signs of this.) The blogs, all competing for this revenue, then proceed to up their game. And it’s just like the early days of newspapers, with multiple newspapers were competing for a city’s reading attention. Except the competitive model has now shifted to a micro-level, with individuals or collectives conducting this new journalism. Perhaps former journalists, many of them downsized because of recent newspaper firings, will initiate blogs of their own and, like the two Glenns (Reynolds and Greenwald), attract mass audiences.

And let’s say these new journo-bloggers team up and generate enough revenue to hire copy editors and fact checkers. Well, then, you’ve got a virtual newsroom on your hands. And it’s all free. And with email and comments enabled, you’re talking about an instantaneous model with 24/7 reporting that newspapers can’t compete with. Why can’t they compete? Well, it’s all about access. Sure, readers can and will contact newspapers to tip reporters. But if they can’t access all the content and follow the stories, they’ll go to another free conduit in which a story is easily trackable — a particularly easy thing to do with blog categories enabled. They’ll do this because they’ll know that their voices will be heard and responded to and possibly included within the course of a story. They’ll do this because the journo-bloggers won’t view themselves as gatekeepers. The journo-bloggers will see their readers as peers with which to exchange and verify information.

Sure, there will be a period in which the experts and the cranks will have to be sorted out. And it’s very possible that cranks might prove popular. Hell, one can easily argue that they already are.

Of course, the easier thing for newspapers to do is to hire bloggers and start thinking about fusion of print and online journalism, adopting these virtual newsrooms themselves. (Even mid-sized newspapers like the Denver Post and the Rocky Mountain News are thinking along these lines.) But I don’t think this will be easy. Because there’s a vast difference between $745.5 million in online advertising and $13.2 billion in print advertising (both figures from Q4 2006, cited in Editor & Publisher). That’s a stunning shortfall that a collection of newspapers, each with a staff of 200 or so, can’t support.

But a collection of blogs, each with a staff of 3 or 4? I’m thinking they might get by on that amount.

Whatever happens, I don’t think either newspapers and bloggers are going away. I think we’re going to see a lot of newspapers go extinct in the next five years (with some major surprises), particularly the ones which insist upon paid content only. I also don’t think journalism is going away either. It’s just going to change. A lot.

Lev Grossman Muzzled for Conducting Journalism?

New York Magazine: “In January, Time published an exclusive story on the new iPhone, in which writer Lev Grossman tweaked Apple CEO Steve Jobs about his secretive access to the product (‘I don’t call Steve, Steve calls me’) and suggested that Apple had ‘some explaining’ to do about backdated stock options. When the story hit the Web, Jobs called Stengel to complain (as it happens, Apple is a major advertiser in Time, and Jobs is a good friend of Huey’s). Stengel reacted by immediately excising the offending paragraphs from the Web (they have since been restored). Then he had Grossman come into the office to rewrite part of the piece for the print edition. Grossman was infuriated.” (via CJR Daily)

Kurt Eichenwald: $2,000 for “Editorial Integrity”

Remember that Kurt Eichenwald essay from December? Eichenwald wrote a New York Times Magazine story investigating a 13-year-old boy who was sexually exploited through the Internet. But today’s New York Times Corrections page revealed a very interesting development:

The essay was intended to describe how Mr. Eichenwald persuaded Justin Berry, then 18, to talk about his situation. But Mr. Eichenwald did not disclose to his editors or readers that he had sent Mr. Berry a $2,000 check. Mr. Eichenwald said he was trying to maintain contact out of concern for a young man in danger, and did not consider himself to be acting as a journalist when he sent the check.

The Associated Press’s David Caruso reports that Eichenwald sent Berry the check in an effort to learn the boy’s true name and address. I think it’s important to note that Eichenwald’s piece yielded him the 2006 Payne Award for Ethics in Journalism, awarded for “preserving the editorial integrity of an important story while reaching out to assist his source.”

eichenwald.jpgBut if this story was an exercise in total candor and perspicacious judgment, why didn’t Eichenwald inform his editors at the Times? Were the judges at the University of Oregon aware of this check before they relayed the Payne? If the Payne Award is indeed one of the highest honors a journalist can receive, will the University of Oregon School of Journalism and Communication rescind the award in light of Eichenwald failing to report the $2,000 check?

The correction observed that “Times policy forbids paying the subjects of articles for information or interviews.” So aside from the Times policy, let’s examine why this issue is troubling. Here is a reporter investigating a boy who had amassed hundreds of thousands of dollars to conduct lewd acts in front of strangers. If Eichenwald himself is paying money to Berry, does not this behavioral association (Berry accepting check from a stranger) color Berry’s answers? Can we count on total candor when an interview subject receives money? Eichenwald noted, “We were gambling $2,000 on the possibility of saving a kid’s life.” If “saving a kid’s life” was Eichenwald’s motivation, then does not a four-figure check color even this subjectivity?

In my review of William T. Vollmann’s Poor People, I criticized Vollmann for paying his interview subjects, contemplating whether Vollmann’s guilt had clouded his judgment. Whether this was a wrong move or not, one can at least commend Vollmann for revealing this practice to his readers. Even Nick Broomfield was candid enough to include former LAPD chief Daryl Gates accepting a cash payment on camera in his documentary, Heidi Fleiss: Hollywood Madam. Good subjective journalism, perhaps because it deals in partiality, demands complete transparency if one is expected to believe in the truth it presents.

Eichenwald may view his failure to disclose the check as innocent. But his lack of candor calls his “editorial integrity” of his story into question. Since the story was very much about Eichenwald’s efforts to save Berry, and since Eichenwald led us to believe that he was following New York Times standards, it would be lacking great integrity indeed if Eichenwald did not return his award to the University of Oregon.

Eichenwald has since moved on to a position as investigative reporter at Portfolio, Condé Nast’s forthcoming business magazine. If Eichenwald plans to investigate corporations, I’m thinking that Condé Nast Legal might want to be careful with Eichenwald still assigned to a beat. While Berry’s family may have had to return a mere $2,000, the Fortune 500 has whole armies of lawyers ready to descend upon 4 Times Square. And if Eichenwald manages to “forget” another detail, it may prove a costly resolution.

This Week in Media Convergence

Editor & Publisher: “Speaking to hundreds of Los Angeles Times journalists in the newspaper’s Harry Chandler auditorium this morning, editor James O’Shea outlined a bold plan to increase traffic and revenue from LATimes.com in the face of an increasingly difficult economic climate for newspaper publishers, and urged journalists to think of the Web site as the newspaper’s primary vehicle for news.”