Is Conan O’Brien a Corporate Shill?

Posted by in Advertising, Television

We saw Prime Minster John Key on David Letterman’s show pushing Cinnabon while reading the Top Ten List. But what happens if you’re a world leader who appears on a late night program and you don’t even have a choice? Take Venezuelan President Hugo Chavez’s September 28, 2009 appearance on The Tonight Show. The production team grabbed a clip and decided to add subtitles featuring Subway products. Indeed, Conan O’Brien’s zeal for Subway is so strong that he interrupts jockey Joe Talamo, which you can see at the 0:47 mark. Does Conan just like Subway sandwiches or does he have a sponsor to appease?

This is the third video in the “corporate shill” series, which follows Jay Leno and David Letterman. In deciding whether or not Conan O’Brien fits the shilling bill, you may want to ask why O’Brien makes reference to two recent consumer events (The Gap founder dying and The Wizard of Oz DVD coming out this week) two nights in a row.

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