Sensing that two months of Jonathan Lethem touring around the nation was not enough, Doubleday has extended Mr. Lethem’s book tour to five years, hoping that this will increase sales of his latest novel, You Don’t Love Me Yet.
“We got the idea this weekend while watching a Gilligan’s Island marathon on Nick at Nite,” said Doubleday publicist Nadia Meringue. “We figured that if it worked for Bob Denver and Alan Hale, Jr., that it would likewise work for Lethem. We will not rest until their is a Lethem volume in every household’s library.”
Critics raised cautious eyebrows over this eleventh hour publicity move, fearing that Mr. Lethem might be overexposed and unable to write additional novels.
“Novels schmovels,” said Meringue. “We figure that if enough people can get a piece of Lethem in person, they will be compelled to buy any book with the words ‘Jonathan Lethem’ on it.”
To ensure that Lethem-mania goes as planned, Ms. Meringue has fitted Mr. Lethem with a medallion designed to hypnotize all audiences who come into contact with him.
© 2007, Edward Champion. All rights reserved.