BusinessWeek reports that men aren’t reading magazines the way they used to. I’m going to suggest something radical: Could it be that men are more complicated than the current lad magazine world gives them credit for?
Of course, with this decline comes one thankful development: “Maxim and the laddie titles it spawned are hardly in danger of disappearing, but their newsstand sales are far off their previous peaks. Meanwhile, ad categories that gravitate toward men’s titles, such as domestic automotive and technology, are down this year.”
© 2005, Edward Champion. All rights reserved.