It began, as most forms of Internet frontier justice do, with a post that spurred outrage. Ocean Marketing, a firm that had promised to deliver an Avenger game controller before the Christmas holidays, failed to live up to its pledge. People did not get their controllers. There was an email exchange whereby aggrieved parties attempted to seek restitution with Ocean Marketing. But Ocean Marketing, failing to comprehend one time-honored maxim (‘The Customer is Always Right”), decided to get huffy about rectifying its mistakes, with the company’s representative becoming mind-numbingly arrogant when it came to the power of memes and the potential for serious screwups to create viral PR nightmares. The result was a public outcry and subsequent investigation that revealed even more astonishing sins, including plagiarism and phony charities.
In other words, the whole Ocean Marketing mess quickly became a veritable rabbit hole: a fascinating and time-consuming parable on how a representative’s poor conduct revealed a company’s true disgrace buried not especially deep beneath the dirt.
Others have done a commendable job of following this ongoing story. So in an effort to provide the appropriate journalistic context, I have performed several dramatic readings of the more snottier Ocean Marketing emails. I hope that my performances have appropriately represented the smarmy and self-serving behavior which galvanized this mighty electric storm. (Please note that I have replaced all instances of “LOL” with suitably melodramatic laughter.)
© 2011 – 2012, Edward Champion. All rights reserved.