Facing considerable indifference shortly after the announcement of has-been Barbra Streisand as a headliner, Reed Exhibitions announced that they had disinterred Frank Sinatra’s corpse to replace Streisand as BookExpo America’s opening night act.
“We recruited some mob guys in Hoboken to dig up the corpse,” said BEA spokesman Lance Fensterman. “They were very helpful and worked for a reasonable price, but there were a few other agreements we reached that I can’t discuss on the record.”
Sinatra, who has been dead since 1998, will be asked to perform a series of rousing numbers to awaken the increasingly dwindling booksellers and publishers who will be attending this year’s event. It is not yet known precisely how Sinatra will perform before this crowd, given that Sinatra has spent the past twelve years being chewed on by the maggots. But an expert team of touchup artists has been recruited to make Ol’ Blue Eyes look a little less like a corpse. But efforts to clear out the stench of death on Sinatra’s corpse haven’t started yet.
“They’ve got a lot of work ahead of them,” elaborated Fensterman. “But we remain confident that Sinatra will be in fine shape before the end of May. If we can’t reconstruct his face, we’ll simply replace it with a large watermelon.”
Fensterman’s audacious publicity move has attracted hostility from the Sinatra family, who have expressed a strong desire not to undergo a second round of bereavement. Nancy Sinatra has entered negotiations with Reed, offering to perform a version of her famous song called “These Books Were Made for Reading,” in an effort to keep BEA’s opening night tasteful.