And here’s Part 2.
Mainly for Men was a disastrous 1969 pilot in which the BBC attempted to get in touch with “what men wanted” by filming this magazine show. The result involved awkward attempts at interviews, how to fill up your leisure time with shark hunting, and even a song that you could sing along to (with a blonde polishing furniture in the foreground): “Men say they don’t just want little to make up an ideal woman / They talk about hair, the clothes that you wear, as part of the ideal woman!” (At the end of this ridiculous number, the host says, “And very nice too. The only way to do the dusting, I can tell you that.”)
In Part 2, you can groove along with the guy snapping his fingers along as sitar music plays in the back as he photographs a model.
Watching this today, one wonders what people will make of Maxim in forty years.
A PROMINENT HISTORIAN IN 2047 AD:
“During the final phase of the Gutenberg Paradigm, when paper magazines went into terminal decline, desperate publishing corporations released magazines that would appeal to a consumer group known as ‘wankers’ .”