Posts by Edward Champion

Edward Champion is the Managing Editor of Reluctant Habits.

Roundup

I’m Done With Progresso Soup

I would like to kick the ass of the son of a bitch at General Mills who came up with the unsuitable and deadly metal can top for their Progresso Soup line. Progresso Soup, presumably in an effort to compete with the Campbell’s Chunky Soup counterpart, has recently swapped their standard metal can — which was previously normal and easily opened with a commonplace can opener — with one that has a metal ring. Like Chunky Soup, the idea here is to lift the ring up and peel off the top of the can and provide convenience to consumers. The problem, however, is that the apparent R&D genius — clearly unaware of the forces of gravity and settling upon a thinner and presumably cheaper tab than Chunky Soup’s version — hasn’t considered that the fatter and shorter cylinder offered by Progresso is less conducive to this immediate can-opening strategy than the thinner and taller counterpart offered by Chunky Soup.

What resulted, as I attempted to make myself a modest lunch this afternoon, was me pulling up the tab, applying no more puissance than anyone else in tearing off the lid, with the jagged top jeering dramatically upwards with a force incommensurate to what I had effected with my thumb and forefinger. The deadly elliptical edge then made its way deeply into my right thumb — metal particulates embedding themselves, hitting nerves, causing all manner of “You Progresso motherfuckers!” to emerge from my lips, thus sullying the divine silence of my apartment, and a ruddy Peckinpah geyser of blood spawned from a vicious cut that took almost two hours to clot.

I would like to find the bastard who came up with this design, whose idea of lunch is a Robespierrean homage, and I want to watch this man open up one hundred cans of Progresso Soup and watch his own hands be sliced by his abominable creation. I am not normally a vengeful monkey, but, in this case, I want to see the bastard cry after opening up Can #89 and then have to carry on opening eleven more cans, all of them causing additional cuts.

I present this episode to warn any and all consumers of Progresso Soup that these new cans are deathtraps. And that the forty cent difference between Progresso and Chunky Soup really isn’t worth it. Particularly when you have a shitload of deadlines to meet.

(This is the reason why, by the way, I’m not answering email today.)