It’s the ultimate reality series, the ultimate game show and the ultimate half-hour of intriguing storylines. The Ultimate Author is an awesome television program packed with entertaining, engaging and interesting events. Each week, contestants go toe-to-toe in a writing competition that tests their ability to develop attention-grabbing content.
Casting Call: June 16, 2007. Fort Lauderdale, FL.
[via gawker.]
As the Literary Saloon points out, Salman Rushdie’s Shalimar the Clown has sold only 26,000 copies, despite a massive publicity blitz. M.A.O. suggests that this is because nobody is really interested in reading Rushdie.
But I think the answer is simpler. Who, outside of hard-core literary geeks, can really remember a title like Shalimar the Clown? And are clowns really all that sexy? Perhaps in small doses, such as between acts at a circus. But not throughout the duration of an entire novel. (Which is not, incidentally, how Shalimar is structured, but we’re talking about impressions here!)
If I were Rushdie’s publisher, I would have urged Rushdie to come up with a title that didn’t involve clowns at all or that included words with no more than two syllables. Midnight’s Children? Sure. The Satanic Verses? Absolutely. Rolls off the tip of the tongue and cements itself into your head. But Shalimar the Clown? Not really a lot of enigma there. You may as well call the book Joe the Barber.
Besides, name a book or a film with the words “the clown” in it that has actually sold well. Not even a Robin Williams cameo in 1992 could save Shakes the Clown from losing dinero.
The moral of the story: If you want to make money, don’t include the words “the clown” in your title.
[UPDATE: OGIC notes that the Times may have the figure wrong and that the actual number is closer to 80,000. If this is indeed the case, then this is a serious journalistic mistake that deserves more than a mere “correction,” particularly since the article went out of its way to suggest that Rushdie sales fell dramatically short of publisher expectations, imputing that fiction sales were in a slump. (An image of the specific paragraph, if the Gray Lady corrects it, can be found here. Perhaps someone with a Bookscan account can contribute Shalimar‘s true sales here.]
We’re not quite sure what to make of Salman Rushdie chasing down journalists with a baseball bat. On one hand, we’d probably be a bit pissed if we had to live secretly while a price was on our head or the novels we turned out were declared more and more irrelevant. But Rushdie’s fury was driven by words against his wife. We only wonder how he’ll survive the acid barbs of Fleet Street.
The Associated Press reports that Rushdie’s new novel will “have a lot more India in it” than Midnight’s Children. That’s great. But it still doesn’t change the fact that Rushdie hasn’t written a single compelling novel since Haroun and the Sea of Stories.
Who says they aren’t crazy about libraries in the sticks? In Modesto, 100 volunteers are trying to maintain a small sales tax to ensure that their libraries stay open.
Geologists are trying to stop a creationist book from being sold at the Grand Canyon. The book, Grand Canyon: A Different View, suggests that the Canyon came into being not by the erosion of the Colorado River over millions of years, but because of a wager between Jesus and Peter. Peter lost the bet. And instead of turning water into wine, as Peter hoped, Jesus created the Grand Canyon. But not without starting a few side projects like lime jello and double-entry bookkeeping.
And Pete Rose has the best marketing gimmick around: “Read my book before judging me.”
[1/24/06 UPDATE: As of November 2004, the controversy died down. I am not in a position to confirm this, although I will try and make a phone call to determine what the National Park Service’s position is, but it appears that Tom Vail’s apocryphal book is still being sold at the Grand Canyon store. Of course, all this came well before any of the Intelligent Design bullshit. But the decidedly unscientific Tom Vail has remained quite smug about his victory.]
