Pioneer Press: “A physicist and lifelong tinkerer, Borchardt revolutionized the breakfast cereal industry. He had a big hand in developing the technologies that allow cereal companies — in his case, General Mills — to turn grain into cereals such as Cheerios and Kix, and he also played a key role in coming up with the process used to fortify milk with vitamin D.”
Author / Edward Champion
Smart or Stoopid?
My score is 27, but I think this test is a load of phooey. Any test that declares me this intelligent based on a fucking beer question is ridiculous.
The Skinny on Sarvas
Jewish Journal: “But to really understand why people still come to Hollywood, and why they continue to pitch and write on spec, or still write literary novels and/or start blogs — and continue to do so in the face of the changing industry — you have but to turn to Sarvas’s favorite novel, ‘Gatsby’ (and let’s not forget that Fitzgerald himself ended his days here). Is there a better explanation for the essential optimism that animates our lives and that inspires Sarvas and ‘The Elegant Variation’ than how Fitzgerald concludes his great novel?”
Oh come on, Mr. Teicholz. I count Mark as a pal, but this is a bit much.
This Week in Media Convergence
Editor & Publisher: “Speaking to hundreds of Los Angeles Times journalists in the newspaper’s Harry Chandler auditorium this morning, editor James O’Shea outlined a bold plan to increase traffic and revenue from LATimes.com in the face of an increasingly difficult economic climate for newspaper publishers, and urged journalists to think of the Web site as the newspaper’s primary vehicle for news.”
Not Even Blowjobs Can Save Your Reading
Bookish Love: “Doctorow gave the longest reading I’ve ever attended, clocking in at about 40 minutes. Although the writing was captivating and he included a felatio scene [sic], describing the neck of one of the participants as swan-like, forty minutes might be too long for anyone to read at one clip.”