April 25, 2012June 24, 2012 by Edward Champion

The Bat Segundo Show: Tom Bissell, Part One

In this 30 minute radio interview, we begin our two part conversation with Magic Hours author Tom Bissell. The first part establishes Bissell’s peripatetic history and gets into video games.

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Tom Bissell appeared on The Bat Segundo Show #449. He is most recently the author of Magic Hours. This is the first of a two-part conversation. The first part establishes Bissell’s peripatetic history and gets into his recent shift into video games. The second part gets into some entirely unanticipated truths about the relationship between life and words in 2012, among many other subjects, and can be listened to here.

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Condition of Mr. Segundo: Making the unanticipated five year wait count for something.

Author: Tom Bissell

Subjects Discussed: Living a peripatetic vocational existence, how receiving fellowships and jobs influence the city you live in, Ghostbusters references, moving and books, the joys of New York City, Bissell’s interest in recreations (film, video games, and photography), Grand Theft Auto, Uzbekistan, John Jeremiah Sullivan, Chuck Lorre, the restrictions of celebrity profiles, getting fired from My Little Pony, David Foster Wallace’s nonfiction, getting fired and removed from video game projects, writing for video games, why Bissell can’t quit video games (despite his best efforts), video game script formats, how screenplays and comic book scripts found their way into bookstores, Alan Moore’s meticulous description, communicating with level designers, attempting to form paragraphs within Excel spreadsheets, the dignified advantages of a screenplay over a video game script, the joys of playing builds, the ephemeral nature of video games, Baldur’s Gate II‘s enhanced edition, splitting duties between video game writing and nonfiction writing, Planescape: Torment, Sam Anderson’s article on “stupid games,” the addictive nature of games and smartphones, when video games suck significant portions of your time, Pac-Man’s strange perseverance, how graphical enhancement creates unanticipated obsolescence, trying to watch VHS tapes in a DVD age, the epic poem’s lifespan, when forms of communication stop being useful, downloadable content, grinding and monetization, Tribes: Ascend, finding artistic integrity within a money-making medium, Emily Dickinson, Jonathan Blow, and false impressions about teaching.

EXCERPT FROM SHOW:

Correspondent: Let’s start with the first sentence of this book. I think it’s a pretty telling notion that the author’s note is: “The first essay in this collection was written by a 25-year-old assistant editor living in New York City and the last was written by a 37-year-old assistant professor of English living in Portland, Oregon.” Now this is interesting because you are now no longer living in Portland, Oregon. You are now no longer an assistant professor. I read an interview you did with Owen King and I learned that, in fact, your video game script writing is also in this tetchy peripatetic vocational mode. So my question to you is, well, what do you think accounts for this existence? Were the early roots basically set down with this whole aborted Peace Corps stint? I mean, what of this? What do you think accounts for this constant travel on your end?

Bissell: I guess — I lived in New York City for nine years with a couple stints away. One in which I spent seven months living in Vietnam. I spent a summer in the Canadian Arctic. So I’d live in New York City and then go to places and spend time there. And then I won the American Academy of Arts and Letters Rome Prize, which is a great thing. But it also kind of wrecked my life in some very curious way. I mean, I don’t want to say that to give the impression that I’m not hugely grateful and it’s not an amazing prize. But from there, I wound up moving out of New York without ever really meaning to. And then I lived in Rome for a while. And then I got this fellowship. Then I moved to Vegas. And then I decided that I wanted to move to Estonia. And then that didn’t go well. And then I decided, “Oh, I need to get a job.” So I got a job as a professor at a time where it was really hard to get them. So then when I was offered this thing, I was like, “Oh god. Gotta take it. Gotta take it.” You know, economic downturn. Apocalypse coming. Cats and dogs living together. You know. That’s a Ghostbusters reference.

Correspondent: Of course. I got it.

Bissell: (laughs) For the audience.

Correspondent: Well, unlike William Atherton, you do have a penis. (laughs) I’m sorry.

Bissell: You’ve just doubled down on my Ghostbusters reference. So I moved to Portland thinking that this was where I was going to be for a while. And for various reasons, it just didn’t take. So I recognized that this was a chaotic last few years that I had as a person and as a writer. It hadn’t felt that chaotic. Every step that I’ve taken has kind of been, well, this is obviously what I have to do. But looked at objectively, I mean, I can’t believe I’ve written anything. Considering the amount of places. Moving. As I get older, I just get more and more books. So my girlfriend and I just moved to Los Angeles. And the movers, when they greeted us, they were like very hostile right away.

Correspondent: Hostile.

Bissell: Why were these guys so mad at me?

Correspondent: Books? (laughs)

Bissell: (laughs) Yeah. Because of the books.

Correspondent: Yeah, I know. Having moved many times myself, that’s always the pain in the ass right there.

Bissell: Yeah, man. For the first time in my life, for the first time in my life, I was like, “Yeah, I think Kindles might make sense.”

Correspondent: Because you might move next year.

Bissell: Because I might move. So now, if I had my druthers, I would live in New York City again.

Correspondent: But you live in L.A. right now.

Bissell: We live in L.A.

Correspondent: How long do you think that will last?

Bissell: I’m determined to live there for at least several years. And we’ll see. We’ll see.

Correspondent: But the peripatetic picaresque instinct might actually seize you again? Is this something you can entirely tame? Do you think?

Bissell: I can’t. Because, like I said, New York is the only place that’s ever never stopped boring me. And I get bored in places. And then I want to be somewhere else. And New York is really the one city that I never got sick of. Just even going back here, walking around, it’s just the most amazing place. And every neighborhood — and I’m sounding like just a hackneyed New York-loving cliche monger right now. But every neighborhood you walk through is interesting and there’s just — you never get tired here. You never get tired of it.

Correspondent: Well, let’s look at this from another point of view through the writing. In this book, you have “Escanaba’s Magic Hour,” which demonstrates how the re-creation of this real world on film leads to some problems. Because there are these stiff regulatory pronouncements upon the Escanabans. Is that how I would say it? Escanabans?

Bissell: Escanabans.

Correspondent: Okay. Fantastic. Don’t want to be rebuked by a local. (laughs)

Bissell: Escanabianite.

Correspondent: Yes! Exactly. It’s interesting that you ended up talking with Herzog when you did. Because Rescue Dawn — is that not a re-creation of a quasi-re-creation? Then you also, of course, pieced together details from your family of this photo in The Father of All Things. And then, if we go ahead and factor in your stints in Uzbekistan, the trip to Vietnam, being embedded with the Marines in 2005, much of this also involves some effort on your part to try and find a relationship with the real world. Now, with video games, much of your time, I would say, is spent working on fictitious worlds. You know, you describe the world of Grand Theft Auto IV at the end of Extra Lives: “as real as Liberty City seems, you have no hope of even figuratively living within it.” So I have to ask you about this. If Edmund Wilson said that the human imagination has already come to conceive the possibility of recreating human society, how does your imagination work? Why these efforts to take stabs at re-creation over the years? That’s a rather enormous question. But I wanted to see if we could roll the ball.

Bissell: No, no. And this is where I think you’re really onto something. I think some people — the conventionally-minded readers — would look at my interest in something like Grand Theft Auto, having started off as a travel writer to “real” places, would look at this as a kind of alarming drop in quality control on my part. But I’m really interested in travel, both literal and figurative. Right? And I’d like to think my books — and this is something I’ve consciously tried to create in my books — is a sense of realities within realities. And that photo thing that you mentioned, which is at the beginning of The Father of All Things, which is this book I wrote about my dad and my relationship, and his relationship to Vietnam, and a generational relationship to war that we both had a different version of that — and I took this photo and basically jammed a 100 page section out of just looking at this photo. And I don’t think that’s terribly different from my interest in video games in a weird way. I don’t think it’s that different from planting yourself in a place like Uzbekistan, which I didn’t really have any right to write about, you know.

Correspondent: Do you still feel that now?

Bissell: Yeah. Yeah. You know, as a nonfiction writer who’s — I’m not an expert on anything. I’m just interested in a bunch of stuff. And sometimes those interests fade.

Correspondent: But aren’t those interests enough? Isn’t that curiosity the ultimate drive that causes you to recreate in some sense?

Bissell: I hope so. Yeah. So this idea of loving worlds both real and virtual. And my favorite is I think the driving thing behind my entire goal as a writer. And I think my interest in games is finding yourself in this densely created place that human beings have populated with detail and incident, and then just running out there and finding out what’s ther4e for you. Now it may be pathetic from a certain perspective, that I’ve gone from traveling to places like Vietnam and Uzbekistan to serving these digital worlds. But I try not to think of it that way. Because I think — like what John [Jeremiah] Sullivan’s piece about Michael Jackson said — anything that is is real. And I really believe that. Because he was talking about people who had criticized Michael Jackson’s new face. No. “Anything that is is natural.” And that, I think, is a really wonderful insight. And I think it’s true. Anything that is is natural.

Correspondent: Yeah. But I’m wondering if, when you’re writing about something like a sitcom television producer, as you do in this book, and you have to hit the tropes of “Okay, here we are at the rehearsal stage,” “here we are with the joke writers trying to revise the joke so that it gets the biggest laugh for the audience” — what is interesting is the whole incident with the luncheonette at the beginning. The hard work. The failure at the beginning. Getting fired from My Little Pony. Those are very human moments. And it almost seems to me that you — particularly a guy like you, who is very much interested in the complex details of any world — it must be difficult to find a way to sandwich those moments into a profile along these lines when, in fact, you also have to meet the need of an audience who wants to know additional sordid details. Behind-the-scenes stuff.

Bissell: About Charlie Sheen.

Correspondent: Exactly.

Bissell: (laughs)

Correspondent: I mean, how do you negotiate the human in an essay like that when it would seem to me, if that is a goal of yours, to be more difficult than, say, going into ravaged terrain and seeing a disappearing sea or seeing that there are no remnants of a military campaign from decades before. You know what I mean?

Bissell: Well, this is the one thing that I think [David Foster] Wallace did so well in his essays. Which is he turned the act of noticing things into a kind of a narrative in and of itself. That the mere cataloging of things becomes the story in a weird sort of way. And I’ve never done this to the degree that he did it. But when you read these Wallace pieces, like about David Lynch or about talk radio, he’s always more interested in the cameraman or the baton twirlers. You know, he’s always interested in the freakshow qualities of the places he goes. And if you’re profiling a hit sitcom producer, you can’t do that. You can’t talk to the joke writer as much as you perhaps want to. Chuck Lorre, the subject of the piece, has to be the focus. So it took a long time to get those My Little Pony details out of him.

Correspondent: (laughs) How long did you have to work him? Did you have to grill him to get the My Little Pony details?

Bissell: Kind of. Yeah. Because it took him a long time to open up. And if there’s anything I can say about writing profiles, which writing celebrity profiles, I mean, why even bother? They’re too canny to really open up to you. And their publicists are all on everyone’s backs. And there’s all this quid pro quo that goes on with that kind of a piece. It’s not even writing. It’s like alien anthropology, right? But someone like Chuck Lorre, who has a publicist, but I think the idea of self-protection is much less pronounced as a technician type creator, right? Celebrity type creators are — I just can’t imagine ever being interested in writing about a person like that. So Chuck Lorre, you have all this access to the ins and outs of a fringe television job that he just happened to basically become the most successful sitcom producer of the modern age. It’s really interesting. But within that journey, there are all the arcana of how one goes about becoming a successful sitcom writer. And the fact that he got fired from My Little Pony was to me — I’m glad you latched onto that. Because that was the most interesting detail in that piece to me.

Correspondent: That from such a humiliation comes the great success.

(Photo: Trisha Miller)

The Bat Segundo Show #449: Tom Bissell, Part One (Download MP3)

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April 24, 2012June 24, 2012 by Edward Champion

The Bat Segundo Show: Jonah Lehrer

In this one hour radio interview, science writer Jonah Lehrer discusses Imagine: How Creativity Works, neuroscience, Pixar management techniques, W.H. Auden, and recent criticisms about his reductionist approach,

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Jonah Leher appeared on The Bat Segundo Show #448. He is most recently the author of Imagine: How Creativity Works.

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Condition of Mr. Segundo: Brown-bagging his imaginative faculties.

Author: Jonah Lehrer

Subjects Discussed: Continuum’s development of the Swiffer, Shakespeare, whether creativity that originates from theft is acceptable, Bob Dylan, conceptual blending, efforts to defend aerosol cheese spray, bacon cocktails, Dick Crew, Don Lee, Oliver Wendell Holmes, Alex Osborn and brainstorming, Pixar management techniques, Mike Daisey, when storytelling gets in the way of the facts, Milton Glaser and the beginnings of I ♥ NY, the creative possibilities of Benzedrine, WH Auden’s poetry, Angela Duckworth, attempting to make banal chapters, Brian Uzzi and Jarret Spiro’s work involving the Q rating, “Collaboration and Creativity: The Small World Problem,” Y combinator startups and Broadway musicals, not bringing up Stanley Milgram, comparisons between Lehrer and Malcolm Gladwell, small world theory and hit plays, Charlan Nemeeth‘s idea of dissent’s relationship to creativity, Lehrer sandwiching dissent and complacency, “Managing Innovation,” Steve Jobs tearing people apart at Pixar, Pixar’s plussing approach, the middle ground between brutal honesty and egalitarianism, Ray Oldenburg and third places, Pixar and Lehrer’s liberties with third places, the Santa Fe Institute, Geoffrey West and Luis Bettencourt building an equation based on urban variables, why Lehrer placed the Homebrew Community Club into the city-based West/Bettencourt model, Silicon Valley vs. New York, Tom Wolfe, California’s non-compete clause, the Duncker candle problem, functional fixedness, Robert Adamson, leaving the country to solve a problem, William Maddux and Adam Galinsky’s “Cultural Borders and Mental Barriers,” why Lehrer doesn’t use the exact nomenclature to describe science, the origin of Post-Its, Lehrer avoiding the term “functional fixedness,” avoiding terms to attract a larger readership, the problems with mashup methods, responding in depth to Tim Requarth and Meehan Crist at The Millions*, Eric Kandel’s The Age of Insight, the fMRI and the insula lighting up, the dorsolateral prefrontal cortex, and being hamstrung by the popular science medium.

EXCERPT FROM SHOW:

Correspondent: You put on the glasses. Have you always worn glasses? Because I noticed that was the new cover photo for this. Whereas before you didn’t have glasses.

Lehrer: Oh, I’ve been blind for a long, long time. Maybe — I forget. Maybe the photographer had me take them off.

Correspondent: They asked you to take them off. I was always curious.

Lehrer: No, no, no.

Correspondent: I didn’t know if it was a new mild-mannered Clark Kent look or…

Lehrer: No, no, no. I can assure you that these glasses actually work. They help me see.

Correspondent: Good. I’m more visible for you. That’s reassuring. Let’s go ahead and get right into it. Your book opens with this story of Continuum observing an elderly woman who is wetting a paper towel and wiping the remaining coffee grounds off of the linoleum as she was cleaning. This, of course, leads to the development of the Swiffer. Near the end of the book, you point out Shakespeare. He had a tendency to comb through the many books he read to find stories that he could use for plays and so forth. So it would seem to me — just to establish some terms from the beginning — that much of your notion of creativity involves the theft of ideas. That if you have financial or intellectual resources and you’re able to go ahead and pluck them from somebody else, then hey! You can be creative! So how is profiting off of another person’s idea a form of creation? Or art? Or what not?

Lehrer: I’m not sure I’d call it straight theft. I think Dylan actually has — I talk a lot about Bob Dylan in the book.

Correspondent: Yes, you do.

Lehrer: And he’s got this wonderful phrase where he describes his process as one of love and theft. That first you fall in love. Whether it’s a Woody Guthrie-style. Whether it’s a Robert Johnson riff. Whether it’s, say, old Irish lullaby from Ireland which you turn into “Blowin’ in the Wind.” So you love it and you love it. And you try and understand it and map out the intricate details and connections and then you steal it. And you make it your own. So this isn’t straight theft. This is, in theory, Shakespeare, who, as you point out, was doing pretty well for himself. He came from very humble beginnings. His father was a glover. He signed his name with a mark. But he did his dad proud and made lots of money. So he didn’t just steal Hamlet. He didn’t just steal the plot for Romeo and Juliet. And he didn’t just steal almost all his plots. Shakespeare did not like inventing his own stories, of course. He made them his own. He reinvented them. I think it’s the same thing Bob Dylan did with that Robert Johnson riff. It’s the same thing Continuum did with watching that elderly lady wipe up the coffee grinds that they actually spilled on her floor. That she didn’t invent the Swiffer. They invented the Swiffer. That triggered an insight which then led them to combine the mop, which they spent nine months studying and realizing that mopping’s a terrible idea. Because you spend more time cleaning the mop than you do the actual floor. And in that, her simple act, I mean, they had all done themselves countless times, simply triggered their breakthrough. So in a sense, I mean, I think you’re right to point out that all creativity involves a theft from somewhere. I think creativity is ultimately just a new connection between old ideas. So you are in the most literal sense thieving ideas which already exist. But the connection itself is new. At least it should be new. If it’s not new, then it actually is straight up theft. And that’s not the kind of creativity I’m interested in.

Correspondent: What is the creativity you’re interested in? Because I want to actually distinguish from an elaborate or high-class pickpocket. You know what I mean?

Lehrer: Yeah. You know, I think it’s very easy to get lost in lots of circular discussions about how to define creativity. I think creativity, as far as I’m concerned, is a bit like porn. You kind of know it when you see it.

Correspondent: Oh yeah?

Lehrer: Yeah. Or at least that’s what the Supreme Court says. You know, I think creativity is just the invention of something new. I’m not saying new in some kind of pretend sense. I’m saying something genuinely new which doesn’t exist in the patent office, doesn’t exist in the world, that other people find useful. So that’s as fancy as I get in defining creativity.

Correspondent: Well, let’s get into conceptual blending, which you get into. People exchanging ideas across different disciplines. When you take two concepts and mash them together, which seems applicable to this notion of what is creativity, I mean, it has given us some regrettable and fairly negative ideas. I think that we can both agree that aerosol cheese spray, the car alarm, telemarketing, the Pet Rock.

Lehrer: Yes. Oh come on.

Correspondent: These are things that also come from conceptual blending. So…

Lehrer: Aerosol cheese spray? I’ll go with you on the Pet Rock, but Cheese Whiz? That stuff in the can? That fueled me for much of my childhood.

Correspondent: Yes. “Childhood” being the key.

Lehrer: (laughs)

Correspondent: We’re talking about adulthood.

Lehrer: Okay. Okay.

Correspondent: I mean, we’re talking about ideas that really changed the world. That really have a revolutionary impact. Such as the iPhone or something like that. I mean, you commend Dick Drew as this innovator. And I’m fairly certain that a lot of terrible ideas have also come from 3M. And with the bartender Don Lee, you point out that most of his experiments were utter failures. His attempt to carbonate a cherry didn’t exactly work.

Lehrer: Yeah. And even his Bacon Old Fashioned is very divisive. Like I’m not sure how I feel about it.

Correspondent: Have you tried it?

Lehrer: I have. The first sip is delicious and then it’s kind of unsettling. I think it’s more about my limitations as a consumer than as an eater. And a lot of people don’t like it. So that’s a…

Correspondent: Well, who ultimately determines whether it’s creative or not? I mean, I can just go ahead and spend an evening being completely stoned out of my mind and come up with stupid ideas and that can also be conceptual blending.

Lehrer: Yeah.

Correspondent: I mean, what is the distinguishing quality here?

Lehrer: Well, that’s why I think when defining creativity, one has to invoke the second life of the idea. One has to invoke this notion that it has to be useful to yourself and other people. So you know, one of my favorite stories and moments of insight — I talk about moments of insight in Imagine and the neuroscience of it. And why they happen when we least expect it. But there’s this great story of an insight by Oliver Wendell Holmes when he first took laughing gas for the first time. And he’s stoned out of his mind. High as a kite. While high as a kite, has this big epiphany. He solved the world. This grand solution. Writes it down on a cocktail napkin. And they can’t find the cocktail napkin. And he wakes up the next day. He’s hungover. Searches everywhere. Finally finds a cocktail napkin. So excited to read it. And what it says is: “The world smells like turpentine.”

Correspondent: Yeah. But there are failed economic theories that are also written on cocktail napkins. You know what I mean?

Lehrer: Yeah, yeah, yeah. No, no. So that’s why I think one has to separate the phenomenology of the idea. To use a ten dollar word. Like the feeling of the insight. Like “Oh my god, I made this great connection.” And I think we’ve all had the experience — many of us have had the experience of being stoned or high and being “That was such a brilliant epiphany.” Then you wake up in the morning and you realize it’s useless. So I think when talking about creativity, one should talk about the second life and hopefully not just in the brute financial terms. I don’t think we should get in the business of just measuring creativity by how many books you sell or whether or not it can be monetized. Etcetera etcetera. But we should talk about the second life. Cause that I think is the ultimate way our ideas are measured.

Correspondent: Well, to go ahead and get into some of what you write in the book, late, you write that Alex Osborn’s idea of brainstorming was in fact wrong. That’s been pointed out by numerous people. Why then does your book skim over the really terrible ideas? I mean, how do we reconcile Osborn with the Carson/Peterson/Higgins study involving 86 Harvard undergraduates in which those who considered the irrelevant details were seven times more likely to be rated as “eminent creative achievers”? Now being ranked as an “eminent creative achiever” is a lot different from, oh say, inventing the iPhone or coming up with something that is actually helpful.

Lehrer: Of course. So their ranking of creativity — and what I liked about this study is that it was real world creativity. A lot of limitations of the way scientists study creativity are creativity tests. So it’s tests on divergent thinking, coming up with uses for a brick, finding ways to study traffic in the Bay Area. Stuff like that. But it’s not about the real world. So what I liked about that study was that it was real world achievement. So to get back to your question about why I don’t spend a lot of time on the failed ideas….

Correspondent: Because that would seem to be important, you know.

Lehrer: Well, one of the subplots in the book — at least that I tried to engineer into the book — is this notion that there’s no success without failure, that one of the defining features of successful creators is the way they’ve learned how to fail successfully. One of my favorite lines in the book is Lee Unkrich’s quote — the director of Toy Story 3 — about the secret sauce of Pixar is failing as fast as possible. You know, you go through iteration after iteration. So I’ve got that whole chapter on the importance of revisions and drafting and the conceiving process and going through drafts, looking for your failures, and trying to fix them. So, you know, hopefully I’ve made it clear that all good ideas emerge from the litter of lots of bad ones and that even the best epiphanies, you still have to edit them. You still have to fine tune them and perfect them. So hopefully it’s implicit in the book that part of coming up with a good idea is this entangled relationship with bad ideas. As for why I don’t talk a lot about failed ideas in the book, why I don’t harp on those inventions that never work, I don’t know. I mean, to be honest, I’m sure as a storyteller, it’s easier to tell stories of success. That’s what interests me more. No one wants to buy a book that’s all about…

Correspondent: You’re more of a Mike Daisey type than a New York Times guy?

Lehrer: How’d I go from wanting to tell success stories to being a Mike Daisey type?

Correspondent: Well, because we’re talking about facts vs. storytelling. Which is an ongoing debate especially in 2012. With John D’Agata and Jim Fingal’s The Lifespan of a Fact. With Mike Daisey.

Lehrer: Well, what are facts vs. storytelling?

Correspondent: The point I’m trying to make here is if you are telling a story where everything could be a conceivable success, I mean, there are some things that are inevitably failures. John Carter is probably by every standard a failure. It’s lost more money than any movie.

Lehrer: Yeah, but how does that? To get back to your question about facts and stories, how does that — I’m trying to talk about creativity and where it comes from. I think that one of the defining features of creativity — like I said before — it’s a new idea that people find useful. So there are obviously lots of ideas which people don’t find useful. Lots of failed ideas. In my book, I try to make clear that failure is a part of the creative process. One should learn how to deal with it. But one doesn’t have to write a book about creativity to talk about all the bad ideas that don’t work out. That would be a very, very, very, very long book, and I think fairly incoherent. So that’s why most of the stories I tell in the book are stories where, because that’s part of what creativity is, that’s how I define it. It’s a new idea that works. So I tell the story of new ideas that work.

Correspondent: Okay.

Lehrer: But I don’t quite understand how that means I’m Mike Daisey.

Correspondent: Well, because Mike Daisey took facts to fit his larger narrative. And while from a liberal standpoint, I suppose you could argue that looking at Shenzhen, even if the facts aren’t entirely airtight, might be a good idea, there’s still…

Lehrer: Well, which facts am I eliding to make my larger narrative? I guess that’s my…

Correspondent: Well, when you say you can learn from every failure and there’s a success from there, I don’t know if that’s entirely the truth.

Lehrer: I’m not saying you can — I don’t say that anywhere in the book that all ideas are created equal. In fact, the whole point of why brainstorming doesn’t work — you brought up Alex Osborn’s failed idea — is that it treats all ideas as equal. I mean, the whole point of brainstorming is all ideas are useful. All ideas are good. And as I point out, the reason brainstorming doesn’t work is because groups that engage in criticism and debate and dissent, groups that point out, “That idea is actually a piece of shit,” they do much better. They come up with more ideas and those ideas are better. So hopefully a theme of the book, as I’ve been trying to make clear, is this notion of being honest about which ideas are good and which ideas are bad, identifying failures and fixing them, and out of that process, which is often dismal and unpleasant and insufferable, out of that long process, you will hopefully get a good idea. But there is no shortcut around it.

Correspondent: You talked with Milton Glaser, the graphic designer who came up with the I ♥ NY logo. You mention WH Auden and how he was hopped up on Benzedrine to produce his poems. You say that it was persistence, this determination to solve the problem of how to rehabilitate the image of New York City, which led to Glaser’s solution. But aside from Earl Miller’s recursive loop, his dopamine findings, I’m curious what science you have to back up this idea of the value of persistence to the creative mind. I mean, is it not possible that maybe Glaser’s idea caught on because, well, New York was kind of stuck with it? Because I ♥ NY was everywhere? Know what I mean?

Lehrer: Yeah.

Correspondent: And also there’s this troubling idea of, well, do we have to be hopped up on Benzedrine to be a poet?

Lehrer: No, no, definitely not. As Auden himself would discover, there’s a reason why Benzedrine is now illegal. We no longer prescribe it for asthma. It’s incredibly addictive and, as I point out in the book, comes with all sorts of terrible side effects like horrible constipation, insomnia, and heart arrhythmia, and you definitely don’t want to advocate Benzedrine, no matter how much you need to edit your poetry. In terms of the science on persistence, yeah, there’s a lot of interesting research. A lot of which has nothing to do with the brain, at least not yet. Which I think demonstrates that persistence — the technical term for persistence that psychologists study is grit. This is primarily the work of Angela Duckworth. She’s at Penn. I’m actually writing about her now. Writing an article about her. She’s shown in many domains that grit is the single biggest predictor of success. More than IQ scores. So if you’re trying to figure out which 12-year-old will win the National Spelling Bee, it’s about grit. Who’s going to last at West Point? It’s about grit. Who’s going to last at Teach for America? Which amateur golfers are going to make the PGA tour? She argues that grit also plays a very important role in the creative process. She always quotes the Woody Allen line that 80% of success is showing up. Well, grit is what allows you to show up again and again. The two components of grit — and it’s important to point out, it’s not just about persistence. And I think this is an important caveat. It’s not just about persistence. You also have to have the right goal in the first place. So I may want to play in the NBA. But you’re looking at me. It’s not going to happen. So I have to have someone tell me early on hopefully that all the grit in the world, all the persistence in the world, won’t turn me into Spud Webb. Find a different goal. So I think sometimes one of the problems we have is we’re not willing to help people — you know, dreams will come true if you simply try for it. That kind of talk. It sounds really good, but it’s not entirely honest. And I think we need to be honest about it not being honest.

Correspondent: Now that’s a completely reasonable assessment. Why then would you put WH Auden on Benzedrine then in the book? And is this sort of the worst case scenario? Even though he ended up coming up with a number of great poems. If we’re talking about reasonable applications of what we’re talking about here for people to find their creative roots, why would you go for these more extraordinary examples?

Lehrer: Why I chose that in particular?

Correspondent: Yeah. I’m just curious. Why did you include a Benzedrine addict? Genius as he may very well have been.

Lehrer: Sure. To be honest, the reason I chose Auden is because I’ve long been an Auden fan. I’ve always been fascinated by why you look at his most anthologized poems — and my favorite Auden poetry is actually his late poetry. So absolutely after he weaned himself off Benzedrine, and that was a brutal process, but I actually like “In Praise of Limestone” — his later poetry — which is a little messier, a little more chaotic, a little more personal. But if you look at his most anthologized poems, they really come from this three year window when he was really on Benzedrine, “September 1,” “In Memory of Yeats,” etcetera etcetera. And I was interested in why that is. What allowed him to, in this narrow window, produce poems that were spare and precise and transparent and really, really popular and have resonated with people for decades. And so that’s why I chose Auden. Both because I liked the man and I have this lingering interest in this particular phase of his career. So that’s why I chose him. I wasn’t trying to pick an extreme example. You know, for me, it was the storytelling challenge in this chapter was — in the end, the point I’m trying to give readers is incredibly banal. And I’m sure that — I think most readers will realize that, in the end, the point of that chapter is “Sometimes you have to work really hard.” Not the most exciting idea. And so for me, the reason I chose Auden is cause drugs, Benzedrine, and that struck me as a slightly more interesting way to, in the end, make this point that creativity is also about hard work. And Milton Glaser’s motto says it best. “Art is work.”

Correspondent: But wait a minute. If the underlying point of the chapter is banal, then why stretch out a chapter? I’m not saying that…

Lehrer: Well, because that’s an important part of the creative process. I wish I could write a book in which the whole point was “Take showers when you’re stuck.” Get relaxed. Which is part of the process too. I think there’s good evidence for that. But when you talk with creative people, and I’m trying to tell the story of creativity as I see it from talking to people in the business and from the perspectives of scientists who study it. A big part of creative success is showing up, is putting in the work, is going after the drafts. That’s not the sexy stuff. But that needs to be in there too.

Correspondent: But isn’t it your job to sex it up, Jonah? I mean, you’re a guy — we were cracking up about aerosol cheese spray, right?

Lehrer: Oh, I do my best to sex it up. Which is why I begin the chapter by talking about Benzedrine. That was my attempt to sex up a very banal chapter. Hopefully the chapter itself isn’t banal. The idea in it is — you know, if you’ve ever done anything worthwhile in your life, you know it takes work, right? So my challenge as a storyteller in that chapter was, gosh, I’ve got to put this in here. Because that’s a huge part of the creative process. There’s no getting around it. But how can I make it interesting? I can’t just talk about hard work. That’s a chapter I wouldn’t want to write and people wouldn’t want to read. So the way I begin it is by talking about this poet who is an incredibly talented poet. I’m not saying that if we all take Benzedrine, we’ll pump out “September 1st, 1939.” Having dabbled in amphetamines myself, all I got out of it was several nights of insomnia. But I think it does, within the context of Auden, help show how this drug modulated his poetry a little bit.

* — In The Millions‘s comments, Lehrer responded to a lengthy criticism of Imagine offered by Requarth and Crist (namely, Lehrer criticizing the limitations of fMRI in a Wall Street Journal column, while simultaneously relying on similar data elsewhere):

I honestly can’t cite a popular brain book that either 1) doesn’t cite fMRI localization studies at face value at some point or 2) engage in speculative links between neural mechanisms and complex mental phenomena. For instance, I’m currently in the midst of Eric Kandel’s wonderful new book, which has many chapters on fMRI data combined with musings on aesthetics and beauty. Is this inappropriate?

Fortunately, Our Correspondent also happened to read Kandel’s book. In chapter 30, Kandel does cite fMRIs too. But he doesn’t just cite fMRIs. He is careful to write this in Chapter 30:

The two techniques for measuring brain activity complement each other perfectly: EEGs, which are superior for pinpointing when an event occurred but poor at identifying where it occurred, have good temporal resolution but poor spatial resolution, whereas functional MRIs have the inverse and weaknesses.”

In fairness, Lehrer, at the beginning of Imagine, writes:

By combining both techniques — fMRI and EEG — in the same study, Beeman and Kounios were able to deconstruct the epiphany.”

But inexplicably (and this is also the point of contention with Requarth and Crist), he merely applies the fMRI results in relation to jazz improvisation. Kandel did not make this slip at all in The Age of Insight. The issue here is whether Lehrer, who was good enough to talk out this problem at length during this program, is omitting essential data in an effort to appeal to a popular audience. This conversation begins at the 43:44 mark in the program.

The Bat Segundo Show #448: Jonah Lehrer (Download MP3)

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April 11, 2012June 24, 2012 by Edward Champion

The Bat Segundo Show: Steve Erickson II

In this 45 minute radio interview, Steve Erickson discusses These Dreams of You, Bowie’s Berlin Trilogy, the relationship between fact and fiction, and why he believes that writing is “a community of one.”

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author, books, culture, fiction, Film, interview, literature, Obama, steve erickson, these dreams of you, Writing, zeroville
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Steve Erickson appeared on The Bat Segundo Show #447. He is most recently the author of These Dreams of You. He previously appeared on The Bat Segundo Show #180.

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Condition of Mr. Segundo: Contriving plans to join a community of one half.

Author: Steve Erickson)

Subjects Discussed: Writing a novel around short bursts, plagiarizing the future, The Sea Came In at Midnight, the novel as kaleidoscope, rationale that emerges midway through writing a novel, losing 50 pages in These Dreams of You, not writing from notes, Zan’s tendency to hear profane words from telephone conversations, the considerable downside and formality of being dunned, fake politeness and underlying tones of contempt, not naming Obama, Kennedy, or David Bowie, Molly Bloom in Ulysses and Molly in These Dreams of You, Erickson’s commitment to the ineffable, letting a reader find her own meaning, defining a character in terms of story instead of public and historical terms, listening to David Bowie to get a sense of Berlin, Erickson’s cherrypicked version of Bowie’s Berlin Trilogy, not capitalizing American and European throughout Dreams, using autobiographical details for fiction, Jeanette Winterson’s Why Be Happy When You Could Be Normal?, “part fact part fiction is what life is,” dating a Stalinist, why fiction is more informed by real life, how invented details encourage a conspiracy, the dissipating honor of being true to what is true, the last refuge of a bad writer, what a four-year-old can and cannot say, bending the truth when it sounds too fictional, Kony and Mike Daisey, combating the needs for believability and readers who feel defrauded, authenticity within lies, kids and photos who disappear in Dreams, striking a balance between the believable and the phantasmagorical, fiction which confounds public marketeers from the outset, postmodernism’s shift to something not cool, limitations and literary possibilities, the burdens of taxonomy, living in a culture that wishes to pigeonhole, why Zeroville and These Dreams of You gravitate more toward traditional narrative, reviewers who are hostile to anything remotely unconventional, writing a novel from the collective national moment, the relationship between history and fiction, being a man “out of time,” thoughts on how a private and antisocial reading culture is increasingly socialized, having an antisocial temperament, writers who cannot remember the passages that they write, the pros and cons of book conventions, and being “a community of one.”

EXCERPT FROM SHOW:

Erickson: We do live in a culture that wants to pigeonhole things. I don’t know whether that’s a function of late 20th century/early 21st century culture or is a function of American culture, or some combination of the two. In Japan, for instance, they don’t seem to worry about that when it comes to my novels.

Correspondent: But with Zeroville and with Dreams, we have moved a little bit more toward traditional narrative. I mean, maybe the impulse was always there. But do you think this has just been symptomatic of what you’ve been more occupied with of late? Fusing that traditional narrative with, say, some of these additional ideas of disappearance, of inserting words into sentences, and so forth?

Erickson: Right. Well, it’s hard for me to know. There are still a lot of people out there who would read this novel, These Dreams of You, and think it’s a pretty damn unconventional novel. They may not have read Our Ecstatic Days and thereby see this novel as whatever you want to call it: more accessible. But I can tell from the reviews I’ve gotten on this novel, which have largely been somewhere between good and better than good, nonetheless there are reviewers out there who really don’t quite know what to make of even this particular novel, which I think you’ve rightly said steers a little bit toward the conventional than earlier novels. And in the case of Zeroville, again, I had a strategy from the beginning, having thought about this novel for a while. I had started the novel at one point and I was writing it differently. And I was writing it — I don’t mean differently in terms of my earlier books. It was written more like my earlier books. And I stopped. I threw it out. Because I felt that this novel is about loving the movies, being obsessed with movies. It should have some of the energy of a movie. It should follow some of the narrative laws of a movie. So you had a lot of dialogue and a lot of the story being told in external terms. Being told in dialogue. Being told in action. Not a lot of motivational stuff. The main character in that novel, we never quite know where he’s coming from. We never know if he’s some kind of savant, or socially and mentally challenged. We never know.

In the case of this novel, I was aware at some point that, first of all, I was writing a story about a family, which I had never done. And, secondly, I was writing a story that it became clear to me, really from the first scene, that addressed the national moment and a moment that any reader could recognize in a way that none of my other novels quite had. Los Angeles was not submerged in a lake or covered by a sandstorm. It was out of that opening scene of the novel, which was the real-life scene that led to writing the novel. I merged a story that I thought would be recognizable to most readers. And I didn’t want to completely lose that. There are a lot of times in the novel that I think that is challenged. That recognizability. Or that recognition rather of the contemporary moment. Halfway through the book, the story suddenly changes track. But even as I was taking the reader, even as three quarters of the way through the book I knew the reader was going to be saying “Where is this thing going?” I didn’t want to lose that connection between the book and a moment of national history. It’s a history that’s still going on. It’s not a history of the past, but of the present. I didn’t want to lose that connection.

Correspondent: But why did you feel at this point, with this novel, that you needed to respond to the national moment? I mean, history is something, especially as it is unfolding, that one doesn’t necessarily feel obliged to respond to. So now you’re getting into questions of, well, is it possible that you are giving into the reader somewhat? In light of the conditions that we were describing earlier. Where did this need to respond to the 2008 climate come from?

Erickson: Well, I think it was completely personal. I was sitting on the sofa watching the election in November 2008 — Election Night — with my black daughter. And I knew this was a singular moment for me. And I knew this was a singular moment for her. And it was a singular moment for the country. And it was one of those cases where the story made itself manifest to the point of screaming at me. Here’s a story that not many other people are in a position to tell, given the circumstances of their lives as those circumstances were coinciding with the circumstances of the country.

Correspondent: Sure. I wanted to actually go back into the intertextuality within the novel. You have this character — J. Willkie Brown, the Brit who invites Zan over to give the lecture on “The Novel as a Literary Form Facing Obsolescence in the Twenty-First Century, Or the Evolution of Pure History to Fiction.” Now if we call journalism the first draft of history, it’s interesting that you also describe that “Zan’s single triumph over Brown is that, in time-honored journalistic tradition, the world-famous journalist always longed to write a novel.” It’s also interesting that Zan must return to his American roots: the original British origin point, right? To collect his thoughts on how he has dealt with words. And I’m wondering how much this relationship between history and pure fiction is predicated on Anglo-American relations. Can any novel or any life entirely deflect “the crusade against gray” that you mention?

Erickson: The crusade against what?

Correspondent: The crusade against gray. It’s when you’re describing Ronnie Jack Flowers and the specific content of his views. I wanted to talk about him, if it’s possible too.

Erickson: Yeah. That’s a big question. Early on, Zan wonders — or actually an omniscient narrator wonders by way of Zan — if this is the sort of history that puts novelists out of business. And I’m not sure I’ve got a sweeping cultural answer for all this. At some point early on in my life, well before the 21st century, I knew that I was a man out of time. I knew that the great art form of the 20th century was film. And I still believe that. And at the same time, popular music was rendering other media obsolete or, in terms of relevance, was usurping all of these other forms. But my talent and my temperament is to write novels. You know, and I should probably have been born fifty years earlier. And so as much as I would love to convince myself that I am operating in the central cultural arena of the time, I know I’m not. I know that fiction becomes not a fringe form, because too many people still read. And not even a secondary form. But a form that becomes more private. That is not shared with the culture at large. I mean, people read novels in private. Whereas they still tend to watch movies in public. Even as we watch more and more movies by ourselves at home. Even as they tend to respond still to music in public, whether they’re in the car with their sound system. So it’s just…it’s what I do. And it’s what I’m stuck doing. And the relevance or significance of fiction in relationship to history or journalism is almost beside the point for someone like me.

Correspondent: So working in a cultural medium that is below the mass culture omnipresence is the best way for you to negotiate these issues of history and fact?

Erickson: Well, I think…

Correspondent: A more dignified way?

Erickson: No, I think, Ed, it’s the only way I know. That’s all. I don’t know that it’s the best way or the more dignified way. I mean, I can’t rationalize it in those terms. In a way, I would like to be able to. You know, at some point early on, I thought a lot about filmmaking. When I was in college, I was actually a film student.

Correspondent: Yes.

Erickson: But I recognized at some point that, for better or worse, whatever talent I had — I felt I had some talent writing fiction. I had no idea whether I’d have any talent making movies. But perhaps even more importantly, temperamentally fiction is the province of a loner. Fiction is about locking yourself up in a room and having as little social interaction with other people as possible, and living in this world that you’ve created. There is nothing collaborative about it in the way that film is, or even making music is. So the answer to your question is entirely personal. It’s entirely personal. It’s what I was just meant to do.

Correspondent: You just have an anti-collaborative temperament.

Erickson: Absolutely I do. I mean, it’s more than that. I have an antisocial temperament. I teach in a writing program back in California and I have a lot of problems, actually, with writing programs and writing workshops. And I tell my students this. I say, the thing is, the paradox is that a writing program socializes what is really an antisocial endeavor. There’s something very strange about shutting yourself off from the rest of society to create this world or reality that’s completely yours and that you don’t share with anybody until it’s done, and even then you share it on a very private basis. If someone’s sitting across the room, and they’re reading one of my novels, I’m going to leave. You know, I don’t want to be there. Because even though I know that the public has complete access, what I did still remains so private to me, I don’t want to be around when somebody’s reading my work. Except for cases like this, I don’t especially want to have casual conversations about it. Perhaps strangest of all, and I’ve heard a number of other writers say this — I heard Jonathan Lethem say it a few weeks ago — people will come up to me, for instance, and ask me about a section of a book and I have no recollection of what they’re talking about. I have no recollection of writing it. I have no recollection of what I was thinking when I wrote it. I often have to ask them to show me what it is. Because I was utterly immersed in that, and then it’s done, and I need to leave it behind.

Correspondent: Running away from people who are reading your books. I mean, does this create any problems for you to go about your life? If you’re interested in the types of things that Steve Erickson readers are likely to be interested in, this could create some intriguing social problems.

Erickson: Well, as uncomfortable as it may make me to be in the same room, I would love to tell you that my life is littered with scenes of people reading my books everywhere I go. But that’s not the case. So it doesn’t happen that often. But I don’t have a lot of conversations with people who are casual friends about my work. And I don’t want to. So in that sense, the antisociability — is that the right word for it? The antisociability of the writing and the work, it does go on. It bleeds outside the lines of the life of that work, and it bleeds into areas of my other life, where I don’t, even though I’m always a writer, I don’t want to be interacting with people as a writer.

Correspondent: So is there any place for community? An increasing term used, I find, in writing. We have a “literary community” and so forth. Is this a logical extension of what some people find in, say, AWP or MFA workshops? Is there any possible place for community for you? Or that you find of value?

Erickson: For me, not especially. For other writers, perhaps. And I’ve been to AWP. And I’ve been to book conventions. The LA Times Festival of Books. And I can even drive a certain amount of pleasure for 24 hours to meet other writers. But the only community that gets any writing done is a community of one. And at the point that it becomes too much a salon, then I check out of it.

Correspondent: So for you, being antisocial is the truest temperament for an artistic writer.

Erickson: Well, I don’t know how you can be anything else. Certainly at the moment that when you’re doing the work. For me, that’s true, yeah. I can’t speak for other writers.

(Photo: Stefano Paltera)

The Bat Segundo Show #447: Steve Erickson (Download MP3)

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April 9, 2012June 24, 2012 by Edward Champion

The Bat Segundo Show: Nancy Cohen

In this 45 minute radio interview, political historian Nancy Cohen discusses the sexual counterrevolution, the ongoing assaults on women rights, parallels between gay rights and civil rights, and even challenges Thomas Frank on his evidence.

Nancy Cohen appeared on The Bat Segundo Show #446. She is most recently the author of Delirium: How the Sexual Counterrevolution is Polarizing America.

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Condition of Mr. Segundo: Getting in touch with his humanist side.

Author: Nancy L. Cohen

Subjects Discussed: Rep. Darrell Issa and the contraception hearing, Komen for the Cure, when the Republican Party was better about women’s rights, the Equal Rights Amendment, the McGovernik principle that has crippled progressivism, challenging Thomas Frank’s What’s the Matter with Kansas?, the 2010 special election in Massachusetts in which Scott Brown won Ted Kennedy’s seat, Stanley Greenberg and Reagan Democrats, why gay marriage is only accepted in certain states, Prop 8, the Defense of Marriage Act, civil unions, the Democratic reluctance to embrace gay marriage, Chris Christie, parallels between civil rights and gay rights, Howard Dean’s early efforts to embrace the Internet, Democrats who “run into the present,” Reagan’s nomination of Sandra Day O’Connor, Reagan’s silence on AIDS, conservatism as a three-legged stroll, silly attempts at a political Theory of Everything, Phyllis Schlafly, Ford’s support of the ERA, Carter blaming the feminists, political pragmatism as an excuse for diffidence, reproductive rights as a core right, Carter’s personal opposition to abortion, the Tea Party Express’s financial contributions, the influence of money on politics, the Arkansas Project, David Brock’s Blinded by the Right, why birth control hearings is now a wedge issue, the Tea Party as a rebranding of the Christian Right, efforts to dismiss Hillary Clinton, Gail Sheehy’s attacks on Hillary, attracting mythical male voters through the Margaret Thatcher strategy, motivating young people to vote as a winning progressive strategy, Obama’s timidity on reproductive/gay rights, the clown car of presidential candidates, the lingering effect of Sarah Palin, whether Republican women voters can be courted by Democrats, Lieberman as the first Democrat to denounce Bill Clinton about Lewinksy from the Senate chamber, Sen. Moynihan settling a score with Clinton, the mythical conservative middle, the problems with the 2000 Presidential election, Gore’s centrist campaign, the influence of the far right sexual fundamentalists, Mitt Romney’s effect on the sexual counterrevolution, and women’s rights in 2013.

EXCERPT FROM SHOW:

Correspondent: Your timing is quite impeccable. Because I’m talking with you the day after Representative Issa to basically not allow a woman to testify at the all-male hearing on contraception. I’m talking with you a week after Komen for the Cure initially pulled its funds from Planned Parenthood, saying, “Well, we can’t support any organization that is under congressional review,” and then changing this to be “Well, we can’t support any organization that is referring out its mammograms.” So I gotta say, maybe this might be the opportune time to discuss how we got to this point in American political history. How does this constantly wavering excuse fit into the political strategy of the religious right and the forces of what you identify as the sexual counterrevolution? How did this come into play?

Cohen: Well, I’m an evil genius. And when I came up with this idea a couple years ago, I planned for these hearings to take place.

Correspondent: Aha.

Cohen: No, seriously, the first line of my first chapter is “Perhaps if the pill hadn’t been invented, American politics would have turned out very differently.” And at the time, it was kind of a literary allusion. A way to get some history down. So what we’re seeing is really the logical end point of what I call the sexual counterrevolution. Delirium tells the story about how a small group of reactionaries who want to control sex have hijacked American politics. And what we’re seeing this week, and last week, is really the essence of the Republican Party. The id of the Republican Party coming out to play because they are so intoxicated with the power that they got in the last elections.

Correspondent: Yes. Well, the id wasn’t always there. As you point out in the book, I mean, it’s become increasingly id-like over the years. What of the sensible conservative idea? What of the rational reactionary?

Cohen: The sensible conservative ideas Back in the ’60s and the ’70’s, the Republican Party was the small government/personal freedom party. They actually meant it. They were better on women’s rights. They were better on sexual freedom really. Even before the sexual revolution, the Republican Party was better. But what happened was, with the sexual revolution and feminism and gay rights, a group of people — surprisingly mostly women — were appalled, freaked out about all these changes and sexual life and women’s roles and gays coming out of the closet. And they organized on a grassroots level against these changes. And so they went up against the Equal Rights Amendment. And they won. And then they went after publicly financed child care. And they won. And then they took civil rights away from gays. And they won. And then they methodically started taking over the Republican Party from local, state, and county committees on to the school board until 2008, when they had one of their own, Sarah Palin, on the presidential ticket.

Correspondent: Let’s get into this. You point out that George McGovern is one of the key figures responsible for Democratic timidity in relation to the sexual counterrevolution. You suggest that McGovern losing his temper, telling a voter to kiss his ass — that was one factor. The really terrible decision he made involving ordering milk with a liver sandwich in a Jewish deli. Not exactly the smartest choice. There was also this idea that McGovern, because he encompassed this cultural radicalism and failed, that this was what encouraged the Democrats to backpedal. So I’m wondering to what degree is this political temperament and to what degree is this, I suppose, a cultural radicalism that Democrats are afraid of? I mean, 2004, you have Howard Dean’s famous scream. And even before that, everybody was like, “Wow, this guy’s finally standing up for progressivism.” I mean, it seems to me that if you have a situation where the Democratic presidential candidates are limited in what they can say and how they can act, that this kind of progressive idea of, say, supporting something like the Equal Rights Amendment, you’re almost not allowed to do that. So how did this state come to be and what solutions do we have for the future?

Cohen: Good question. So the sexual counterrevolution has affected both parties. And in the Democratic Party, it’s really about their overreaction to every time they lose. And the way it goes back to McGovern’s election is that they convinced themselves that the reason McGovern lost by a landslide is because of all the gays and feminists and multiculturalists that he associated himself with. And so there’s this idea that Democratic progressives alienate mainstream America. Mainstream America is conservative. That idea is a fixation of the Democrats. But if you look at the studies of elections and you look at the studies of public opinion, it’s not true at all. Democrats have actually won elections for being the more culturally progressive party on women’s issues and gay issues and race issues. And so Democrats, I believe, would actually do better if they did embrace their voters’ live and let live attitude about people’s personal lives and stood on principle for civil rights for every American. But Democrats are timid and they have convinced themselves that they lose on this issue. So it would be good for them to start to recognize that it’s a winning issue.

Correspondent: But what data are they using? I mean, it can’t just be McGovern that’s the linchpin for this.

Cohen: No. So what they generally look at is exit polls and focus groups. And to get a little wonky here…

Correspondent: Sure. Feel free.

Cohen: What I looked at in the books so that no one else really has to — except maybe Democratic strategists can start looking at this stuff — is a lot of research by political scientists and sociologists that do regressions of public opinion polling and elections, and conclusively show that all the things we think are true — you know, that the white working-class man is an economic populist, but a social conservative? Wrong. It’s the reverse. He’s pro-choice and doesn’t like the Democrats’s economic policies. That Bush won the election on gay marriage? Wrong. No evidence. That Democrats lose elections for being pro choice? Wrong. Clinton won the election in 1992 on a huge upsurge of pro-choice women and pro-choice men.

Correspondent: You challenge Thomas Frank’s ideas in What’s the Matter with Kansas? by saying that he was condescending in believing that Kansans were duped into voting for more right-wing candidates and so forth. How do we go ahead and factor in, oh say, scenarios like Scott Brown in Massachusetts? Which is very much a scenario in which arrogance and technocratic approaches tend to destroy a Democratic seat. I mean, how does this play into the sexual counterrevolution? And how do you reconcile this, what seems to me, legitimate Thomas Frank idea with this?

Cohen: So I do criticize Tom Frank for being condescending. But I also criticize him for having no empirical evidence for his argument. And that’s the main case. His idea is premised that, one, the working class doesn’t vote for Democrats. They actually do. It’s premised on the idea that Kansas has been some bulwark of Democratic politics. It’s actually been a bulwark of right-wing evangelical fundamentalism. So there’s a number of other factual errors. I actually went into the book assuming that I was going to extend Tom Frank’s thesis. And I found that it actually went back to this anti-McGovern idea and discovered that there was no evidence for it. And that’s when I started moving in this other direction on the sexual counter-revolution. So an election like Scott Brown’s, a lot of health care money went in there. A lot of the people that they say are white working-class populist men are actually middle income or better off people. So what you have in a lot of these elections, like 2010 and the Scott Brown election, is you have very low turnout from poor Democratic groups. Young people. Single women. Low income people. And so when the exit polls do show a surge of white men, they often don’t figure out, well, where are these men economically? And I do agree that the smugness of the Democratic candidate in that election.

Correspondent: Who we don’t want to name. (laughs) And you didn’t name in the book and I won’t name on this show.

Cohen: Yes.

Correspondent: Traitor!

Cohen: I think she’s probably reformed. So I do think that was a case of a sense of the Democrats being entitled to a seat and didn’t really see this both right-wing and corporate money coming into that election that year.

Correspondent: If Tom Frank is so wrong with his evidence, then why is that book constantly cited? Why over many decades does the idea of the McGovernik still hold within the Democrats? I think that’s the thing I really don’t get. If all of the scientific evidence says otherwise, then why are serious Democratic leaders going by this?

Cohen: Well, actually, serious Democratic leaders aren’t going by it anymore.

Correspondent: It only took them several decades. (laughs)

Cohen: Yes, well, they read the polls and they read exit polls and they do their own political polling. They don’t necessarily read the academic literature. But the key person who articulated this idea of the McGovernik, about the Reagan Democrat: Stanley Greenberg, who I hear is a wonderful man and has done a lot of good work for progressive causes, was one of the people who kept this idea alive. And he runs a polling company. And he uses his own polls. So just after, since 2008, he’s basically said, “You know what? The Reagan Democrats aren’t the key voting bloc anymore. Democrats need to go for this multiethnic, cosmopolitan, progressive base and they’ll pick up enough of these white working-class men to win elections. So it is Tom Frank — and I haven’t read his new book, so I don’t know how he’s amended his thesis. But there has been a shift among the leadership of the Democratic Party. And I think you see with Obama not defending DOMA [Defense of Marriage Act], right? Saying, “I think it’s unconstitutional.” This is a sign that they’re starting to see that good principles are good politics.

The Bat Segundo Show #446: Nancy Cohen (Download MP3)

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April 6, 2012June 24, 2012 by Edward Champion

The Bat Segundo Show: Maggie Anderson

In this one hour radio interview, we talk with Maggie Anderson, author of Our Black Year, about income disparity, black unemployment, supporting African-American businesses, gentrification, and the overlap between buying indie and buying black.

Maggie Anderson appeared on The Bat Segundo Show #445. She is most recently the author of Our Black Year: Our Family’s Quest to Buy Black in America’s Racially Divided Economy.

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[PROGRAM NOTE: The universe did nearly everything in its power to prevent Ms. Anderson from appearing on The Bat Segundo Show. On the day that I was scheduled to meet Ms. Anderson in New York, I suffered from an acute and especially debilitating case of gastrointestinal poisoning. I was forced, much to my great dismay, to cancel our meeting at the last minute. Nevertheless, I felt that the book’s subject matter was important. So I made a rare exception to my “in person only” rule and talked with Ms. Anderson over Skype. But then this appointment was delayed — in large part because the universe conspired with similar health interventions against Ms. Anderson’s family. I am pleased to report that we did end up talking and that all parties are hale and hearty. And while the subsequent conversation was a fun and fruitful one, I should also note that Skype sent out an inconsistent signal for much of the conversation. My apologies to Ms. Anderson and the listeners for any lapse in quality.]

Condition of Mr. Segundo: Becoming more conscious about his volatile spending habits.

Author: Maggie Anderson

Su0bjects Discussed: The Empowerment Experiment, the decline in African-American owned grocery stores over the past few decades, how far the dollar goes by ethnicity, median wealth and income disparity by race, the decline of black labor in Milwaukee, African-Americans targeted by advertising in the 1970s, WEB Du Bois’s The Talented Tenth, the increasing popularity of Polo Ralph Lauren among blacks, Quiznos’s exploitation of franchise owners, the burden of attempting to persuade blacks to support black business, the Venn diagram between supporting black businesses and independent stores, buying local, Oak Park affluence, trying to rehabilitate the Chicago West Side, attempts to keep Karriem Beyha in business, the fading of black entrepreneurs, class divisions within the black community, the Washington Post‘s Eugene Robinson, class and race, the disintegration of black solidarity over the last few decades, hypocritical pride, factors that help create a racially divided economy, Magic Johnson’s business savvy, the problems in spending $48,943.89 to buy black over the course of the year (as Anderson did in her experiment) which cuts out working-class blacks, the privilege of shopping where you want, subscribing to The Chicago Defender, gentrification, Hyde Park and Bronzeville gentrified, attempts to find unity between working-class blacks and middle-class lifestyles as prices go up during gentrification, efforts to start a progressive chamber of commerce in Bronzeville with Mell Monroe, trying to balance progressive idealism with realism, securing affordable services in the black community, the original name of the Empowerment Experiment (Ebony Experiment) and legal threats from Ebony Magazine, interactions with Linda Johnson Rice, Bill Cosby, and hateration.

EXCERPT FROM SHOW:

Correspondent: You are responsible for a rather amazing idea called the Empowerment Experiment, which you document in this book, in which you spent the entire year buying from nothing but black-owned businesses, frequenting them and so forth. Just to get the ball rolling here, I want to discuss why this is necessary. You point out in the book that there were 6,339 African-American owned and/or operated grocery stores in the United States in the early decades of the 20th century. And then, by the time we get to the new millennium, only 19 African American owned grocery stores existed in the U.S. So a number of questions come to mind. First off, what specific figures are you relying on? Is this from the 2002 Economic Census? What ultimately accounts for this dramatic decline?

Anderson: Well, the numbers are so important to us. And we’ve got to let your listeners know that we fashioned this as an experiment. It was, of course, a stand. But we really wanted these important numbers to be injected into the national dialogue. Those numbers. How we used to have so many businesses in the country in our community. We had hotel chains, department stores, hardware stores, drugstores. We don’t have any of that now. Grocery stores. And that when we have those businesses, our community didn’t suffer. We didn’t have the high unemployment. Our kids weren’t choosing gangs over college. We didn’t have all this drug abuse and violence and recidivism. So we really wanted to bear out that correlation. That when we had strong black-owned businesses, our community didn’t suffer. So if we can find a way to do little things to bring some of those businesses back, maybe we can counter the social crises that disproportionately impact our community. We wanted to show the numbers. The big number that we wanted to talk about was our $1 trillion in buying power and that less than 6% of that makes it way back to the black community.

Correspondent: Yes.

Anderson: If we can just get a little bit more of our own buying power to be recycled in our own communities, maybe we can bring those jobs numbers up. The other number is that black businesses are, by far, the greatest private employer of black people. Black unemployment, we know, is three times the national average of our white counterparts. Highest among any ethnic group. And in some places like Birmingham and Cleveland, we’re at black unemployment like 15, 16%. So maybe if we start supporting more black businesses that employ black people, we can stop black unemployment. So it was really just about making sure the conversation about the black situation in America is thorough and comprehensive. We can’t just keep talking about black unemployment and then not talk about black buying power and the fact that black businesses employ people and that none of our buying power is going to black businesses. So the numbers that we depended on — to get back to your question — you know, it’s just kind of known in our community how we don’t support each other. How if you walk up and down the street in a black neighborhood, none of the businesses there are black-owned except for funeral parlors, barber shops, and the braid salons. It’s just kind of known that most of the products on the shelves, none of the retailers in our community, none of the franchises are black. So we just kind of know that and joke about it. It hurts, but we just accept it. But it’s so hard to find data to bear that out. My roommate jokes about it. But we did find an interesting study — I think it was an economist, John Wray. Who did a study based out of DC that proved this horrible statistic about how long the dollar lives in different ethnic communities.* This statistic is used a lot in this conversation when people talk about “leakage,” economic leakage, recycling wealth in minority communities, that kind of stuff. This is a well-known statistic. That in the Asian community, the dollar lives close to 28 days. In the Jewish community, I think it was 19 to 21 days. Hispanic communities: 7 days. But for black people? The dollar in the black community lasts six hours.

Correspondent: Yeah.

Anderson: And it’s like, no wonder we live at the bottom! So we’re just so frustrated. And no one talks about that six hours. Because if you want to talk about the six hours, then you’re basically saying that all of these horrible things happen in the black community as a reflection of our propensity and our potential. Not a byproduct of how there’s a lack of support from black consumers — it’s our fault! — or black businesses. Sorry about the long-winded answer.

Correspondent: Oh no.

Anderson: I can’t leave that out. It’s such an open-ended…

Correspondent: I know. No, this is all very good. And there’s a load of threads to start from here. Actually, I’m sure you’re familiar — there was a study in 2010. A rather alarming study from the Oakland-based Insight Center for Community Economic Development, which revealed that the median wealth of a single white woman in the prime of her working years — roughly 35 to 49 — was $42,600. And the median wealth for a single black woman was only $5!

Anderson: Yes! Yes!

Correspondent: Yeah. I’m sure you’re familiar.

Anderson: I’m onto that one. I’ve heard about that. That’s just — man! The one that really blows me away. There’s the other one where I think we’re at 3% transferable wealth or whatever the definition of wealth. 3% compared to the white purse. [NOTE: I believe Ms. Anderson is referring to Arthur Kennickell’s “A Rolling Tide.” (PDF) The economist revealed that African-Americans had less mean wealth than white non-Hispanics.] But that thing about the single black woman, that’s ridiculous. I mean, we’ve been here 400 years. We have a black president now. We have folks like me.

Correspondent: Yes.

Anderson: We have living manifestations of the American dream at work. You know that my family’s an immigrant family.

Correspondent: Yes.

Anderson: You know, we have all of this and we still have that. And it’s going to be hard to make that kind of number a fair number. It’s going to be really hard. But at least, if everyday consumers like me were to try and find the businesses that were going to employ that woman or give her a fair wage or give her community a chance and invest in her community instead of just making money from that community and taking it away, maybe we can do something about that number.

Correspondent: And the statistics actually get slightly better when you account for marriage or cohabitation. The white woman has a median wealth of $167,500 and the black woman has $31,500. So better than $5. But still really troubling. I guess the question I have, since we’re talking about the idea of a black dollar not going so far, what do you think ultimately accounts for this failure to have the wealth reinvested in the community? In black neighborhoods? How can they be expected to invest their wealth in any concentrated matter? I mean, what are the underlying issues here? I’m curious.

Anderson: Right. And it’s so funny. Because when people just hear about the essence of our experiment — black families say they’re only going to support black businesses — there’s accusations of racism. And people will assume that the book is this thing of taking it to the Man. And getting back at Charlie. And all that stuff.

Correspondent: Getting back at Charlie. (laughs)

Anderson: The white man Charlie. But anyway, the book is really — if I’m yelling at anyone, it’s at black consumers. Because there’s a lot of history here that contributes to the bad situation we’re in. I’ll be really quick. A lot of it has to do with integration. Of course, we love what integration did in this country. Of course, we fought for it. But it had some really negative impact. Some deleterious impact into the black economy, if you will. Because we’re forced to, because we’re segregated, we built up our own businesses. We had a strong sense of entrepreneurship in our community. And we recycled our wealth. So that was just the fact. That was the way it was. And the University of Wisconsin just did a study** that showed in 2009, when there was over 50% black unemployment in Milwaukee, in the same area, where there used to be black businesses flourishing in the 1950s before integration, there was less than 7% unemployment. So it really bears out that when we have the businesses where black people work, black people are employed. So after integration, we were so anxious to be enfranchised. We were so happy to have that opportunity to shop at Woolworth, to go to Walgreen’s, that we did it in droves. And it was just kind of our way of saying, “Yeah! We’re going to show you that our money is just as good as white people’s money and we’re going to show you how important we are and how equal we are by spending as much money with you as we can!” And in so doing, we kind of abandoned our would-be Woolworth’s, which were already providing quality goods and services in the community. All of our consumers just left those local black businesses that helped our community shine to go out to these big corporations where we were denied the right to shop before. So that was the first punch. And then the second punch came in. Because these corporations started seeing the value of the black consumer dollar. So they started to market to us very positively. Another term that I’ll bring up, which is kind of funny. We used to say “colored on” at one point. Colored on. We were so excited if GM were to show a black family coming out of a house, driving their Cadillac to the family vacation. Or McDonald’s, where you’d have a black family enjoying a black family meal. We were so happy when we saw that and that was the best way for them to market to us. And we returned that honor with our dollar, with our loyalty. So that was the second punch. They started marketing to us more aggressively. And we started spending more money with them, with their businesses. And then the third punch was they started to recruit us. So when I was coming up — I’m 40 — so in the ’70s, when I was coming up, the big deal for black mothers, for black parents, for black grandparents, was for me that kind of shining star, that smart kid that hoped to get out of the ghetto, was for me to find a great job at a big white company. That was the goal. It wasn’t like with our Asian counterparts, even our Hispanic counterparts, to continuing the family business, to start a business, to stay in the community. No. It wasn’t that. It was get out and do so by getting that great job. So the would-be entrepreneurs or the Talented Tenth, if you remember that.

Correspondent: Yes.

Anderson: We didn’t do our Talented Tenth duty. We left the community and we gave all our talent to big corporations. All of these things contributed to the lack of support for black business and our lack of entrepreneurship in the community. The big deal is to get a good job, not be an entrepreneur. So the entrepreneurs we do have don’t have the capital or the training to compete. So we can only survive in the industries where no one else can do it better. And that’s by braiding hair, cutting black hair, and providing funeral services in our community. So that’s where we can still have a stronghod. Even in black hair, in beauty supplies. Even in all that kind of stuff, we’ve lost those industries. That was kind of the fourth punch when immigrant groups basically started to leverage this wonderful phenomenon of a whole class of people that loves to spend money outside our community. They set up shop in our communities. Not racist. Not trying to steal our wealth. But they set up shop there and did well there. And now we’re upset because we can’t find quality black businesses in our own neighborhoods when basically we invited the intrusion by not supporting the black businesses we did have. So all of this has led to the demise that we have now. So some of it, yes. Some of it, our racist history. A lot of it has to do with our consumers, our people, kind of seeing our own businesses in a negative way. It’s a real difficult thing to talk about outside the black community. It’s just kind of cultural. But the definition is another term. White man’s ice is colder.

Correspondent: Sure.

Anderson: Why go to a black business when you can go to a white business? The way we show that we’re equal is by buying Polo and Hennessy. By living in the white suburbs. That’s how we demonstrate our equality. Not by buying black products and supporting local black businesses. I know it’s kind of a disgusting thing to say, but that’s the truth.

Correspondent: Well, as an effort to unpack much of what you just said — for example, in this book, among the businesses that you include in the Empowerment Experiment are, for example, a black-owned Quiznos. But my understanding is that a white guy named Rich Schaden is the principal shareholder and that he and his company have this history of ripping off numerous franchise owners. I’m sure you’re familiar with the Quiznos franchise holder, Bhupinder Baber. He killed himself over this. So, yes, I agree that a black-owned Quiznos, it may indeed hire more black employees. But if the parent company is exploiting its franchise owners, I’m wondering if this cycle of exploitation has a negative impact on a black neighborhood or a black community. Shouldn’t one also consider the independent nature of a business as well? How does a black-owned Quiznos help a community more than, say, an independent family restaurant?

Anderson: Right. And this is a huge point that I have to contend with when I push this supply diversity franchise rediversity message into the community. And here’s how it goes when I’m talking to black folk who I’m trying to get to support black businesses. It should not be that tough of a fight, but it is. When I say this to them, they come at me, generally with stuff like “Well, we tried to Karriem [Beyah]’s grocery store. He didn’t have the thing that we wanted.” Or it wasn’t like going to our Jewel, the big grocery store chain around here. Or you can go to this black franchise. But I didn’t see a bunch of black employees there. Or how do I know Quiznos is a good franchise to be supporting? So I get a bit of a challenge. Then I say, “Well, you know what? How is that? I mean, what are you doing now?” Basically, we’re just out there supporting anybody. Not thinking about what the businesses are doing for us. Polo. I mean, Polo blew the lid off of black consumers. We have black Polo parties that we have for our kids. I mean, it’s just ridiculous how addicted we are to the Polo brand. I have nothing against Polo Ralph Lauren. But I did have a friend who works writing for the CFO of Polo, and I asked her to do some research for me. She’s a conscious consumer like me. HBS grad. Very well connected in the company. And she thinks they talked with the marketing folks, the procuring folks, everybody about buyer diversity. Do you do business? How do you invest in the black community? We have so much money coming in from the black community. And their answer to me was, “Well, our label comes out of Indonesia.” And it’s unbelievable. That’s the best we can do to reciprocate the loyalty that the black community’s giving you? So it’s like, “Yeah. Maybe.” And you’re totally right about the Quiznos thing. But the first answer to them is, “But you’re supporting Polo. And it’s not like you’re stopping in support of Polo.” And I’m not saying don’t support Polo. But if you’re so discriminating with how you spend your money, there’s a lot of things that we shouldn’t be doing that we ought to be doing.

* — This study can also be found in Brooke Stephens’s Taking Dollars and Making Sense: A Wealth Building Guide for African-Americans. There seems to be no online version of this.

** — After reviewing the study (PDF), I believe Maggie’s slightly off — that is, if she’s referring to the Marc Levine findings from January. But black unemployment is absolutely a problem a Milwaukee. There was a huge hit in the last several decades. 1970: 84.8% employment rate for metro Milwaukee black men in their prime working years. By 2010, that figure had fallen to 52.7%. Here’s the important paragraph from Levine’s report:

The city of Milwaukee, where almost 90% of the region’s black males live, has lost over three-quarters of its industrial jobs since the 1960s. As Table 5 suggests, this manufacturing decline has disproportionately affected the employment prospects of African American males. In 1970 54.3 percent of Milwaukee black males were employed in 1970 as factory operatives, more than double the white percentage. By 2009, only 14.7 percent of black males were working in Milwaukee factories, about the same percentage as white males. By 2009, in fact, even though working-age black males outnumbered Hispanic males by 55 percent in Milwaukee, there were more Hispanic male production workers (7,200) than black male production workers (4,842) in the region, a sign of the degree to which manufacturing is no longer the bulwark it has been historically for the Milwaukee black male working class.

The Bat Segundo Show #445: Maggie Anderson (Download MP3)

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Reluctant Habits

a cultural forum in ever-shifting standing

Category / Bat Segundo

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The Bat Segundo Show: Jonah Lehrer

The Bat Segundo Show: Steve Erickson II

The Bat Segundo Show: Nancy Cohen

The Bat Segundo Show: Maggie Anderson