Sarah Hall Roundtable — Part Three

(This is the third of a five-part roundtable discussion of Sarah Hall’s How to Paint a Dead Man.)

Other Installments: Part One, Part Two, Part Four, Part Five

More on Hall: “The Early Fiction of Sarah Hall” and a one hour radio interview I conducted with Hall in 2008.

Brian Francis Slattery writes:

hallrt3This has all been a pleasure to read so far, and good to be meeting some of you, if electronically, for the first time.

When I was in my first year or so of college, and an ambitious little prick, I once asked a professor what I should read for the summer. For some reason I’d decided that I was going to read either a bunch of Faulkner or a bunch of Woolf. This professor smiled broadly when I laid out my choices (“what an ambitious little prick,” he was probably thinking ) and then said “I’d go with Woolf. I really admire Faulkner, but I love Woolf.” I promptly disregarded his advice and read a bunch of Faulkner, but the distinction he made between admiring something intellectually and liking it emotionally — and the fact that he was able to make that distinction at all, and so casually and easily — really stuck with me, and ended up having a profound effect on me as I struggled to become a better reader (a struggle I continue with today).

This isn’t a backhanded way of saying that I didn’t like How to Paint a Dead Man. I liked it fine. But I find much more to admire in it. The writing itself is gorgeous, pretty much cover to cover; for readers
who love language, Sarah Hall’s sentences are more than enough to keep the pages turning (like Abigail, I wasn’t put off by the second person, especially given that she makes it make sense really quickly).

The tone of the book is precise and exquisitely well developed (I didn’t mind, for example, that that characters pretty much sounded like one another, because it increased the book’s overall effect). And from a formal perspective, as several people have already mentioned, it’s really neat that the experience of reading a book about three painters and a photographer who works in a museum is bit like walking through a museum and looking at a series of paintings and photographs: Form follows function and subject. I also liked the way Hall framed (hold on to that thought) a lot of her subjects: the artists vs. the critics and the search for meaning, as well as the more specific question of whether all that noise people made in the late 1960s amounted to anything. (I think it’s kind of funny that the preoccupation with the late 1960s has been passed down a generation, possibly two, by the way. I’m told that teenagers these days are as into Led Zeppelin and the Beatles as I was when I was a teenager in the early 1990s. Which is interesting when you stop to think that, generationally speaking, teenage me or a teenager today getting his mind blown by Led Zeppelin to the detriment of contemporary music is akin to a kid in 1969 plugging his ears to Led Zeppelin and the Beatles and getting his mind blown by Frank Sinatra’s records from the 1940s, or Bessie Smith’s records from the 1930s. That said, I also happen to think that Frank Sinatra and Bessie Smith rule, but now I’m getting off course. Moving on.)

So Hall is really smart and a terrific writer. No question about either of these things. But I found it difficult to connect to the book, to give myself over to it, and I say this as someone who gives himself over to books very, very easily. What’s my problem? you might ask. It’s what a few people have already mentioned: There is almost no plot.

This isn’t the same thing as saying nothing happens. Plenty of things happen. But very little of it is due to the characters actively, well, acting. I can think of only one instance in which a character truly acts–Peter’s figuring out how to free himself from his predicament on the hill–and that happens almost at the end of the book. I know, I know–if the book is really more like a painting, then it shouldn’t have a plot in the conventional sense. Plots move forward in time, whereas paintings give you everything at once. I get that, and intellectually, I admire that the book does it; intellectually, I admire many, many things about this book, especially its conceptual underpinnings. But that didn’t stop me from getting, as Ed put it, fidgety.

It’s also interesting to me that Hall chose to have so little plot in her book, given that she raises a number of issues, both intellectual and emotional, that having more plot would help her explore. Here I’m about to semi-break one of John Updike’s excellent rules for book reviewing–“do not blame [the author] for not achieving what he did not attempt”–but I’m doing it mostly as an thought experiment, not to set the book up to fail. After all, plot isn’t just plot, as I have no doubt Hall knows. It’s a way to develop characters–are not characters defined by their actions as much as their thoughts, and sometimes the friction between the two? It’s also a way to–and I hate these words, but–operationalize and mobilize the ideas in a book.

Let’s go back to the way Hall frames her ideas. Peggy argued that “the character of Giorgio might be old-skool and prefer to leave his frame to the dealers and critics … but for Hall to accept this at face value and treat not only contemporary interpretations of Giorgio’s work via this trope, but to also view the other artists in the book through it, is doing no one any favors, least of all an author who proposes to use language to plumb meaning in visual art.” I agree with her, and couldn’t help but feel that, by leaving the idea static, an opportunity had been lost. Giorgio is a somewhat reclusive painter who has difficulty talking to critics. Peter is an outspoken, sociable painter who has no problem talking to and arguing with critics,
sometimes to their faces. These two painters write to each other all the time, it seems. Would it not have been interesting to have these two talk to each other directly about their relation to critics and the interpretation of their work? And argue about it? This would help us learn more about both characters *and* let Hall bounce from point to point to push the book’s ideas further–to get beyond the frame, or to fill it in. Another example: So Nathan doesn’t find out about the affair. Fine. But what if he did? Given that Nathan appears to be a fairly easy-going, lighthearted guy–in many ways, not so dissimilar from what we know of Danny–a confrontational conversation between them might have been interesting in moving the ideas in Susan’s story forward and showing us more about these two characters–Nathan’s relationship with Susan, and Susan’s relationship to both Nathan and her brother. Then there’s the ideas about the 1960s–so much fertile ground there, between Danny, Susan, Peter, and Giorgio, none of it more than briefly surveyed.

Clearly, more plot would result in a very different book, and might very well have destroyed both the concept of HTPADM as a still-life painting and the unmoving, tense spell that Hall casts through her writing–like I said, two things I really admire. So if the issue of the relative lack of plot came up, either while Hall was writing the book or in conversation with her editor, I can totally see why they weren’t explored. (It would be a great question to ask Hall directly, rather than have me blather on about it speculatively.) But somewhere in the ether, where there exist alternate drafts of the books we read, there’s a version of HTPADM that’s livelier, more argumentative. There are even glimmers of such a book in the final sections of HTPADM, and Hall is such a good writer that I believe she could have pulled it off, preserving everything that’s good about the book already while applying the same mounting energy in those last pages to the story all the way through: a still life, but still, life.

Kathleen Maher writes:

Having been away for a week, I found the critiques so far of How to Paint a Dead Man terrifically enlightening. Sarah Hall is new to me and the novel together with your insights have felt like a blessing.

As Ed wrote: discussing this book begs a subjective viewpoint perhaps more than most fiction. Taking this as permission, I offer a few personal facts that affect my response to any work of fiction that aspires beyond commercial goals: As an unschooled and mostly unpublished fiction writer myself, I take an author’s “authority” as real, and am reluctant to conjecture about other ways the book might have been written. Until recently, when I began experimenting with serial fiction online, I preferred a plot that lagged behind a story’s character and style.

So the still-life quality here and its plot–where the characters effortlessly change like day into night–delighted me.

It’s probably pertinent, too, that I consider literary “failures” as a sign that a fiction writer is honestly facing his or her daily task, which is always risk. Big or small, failure appears–to me–as fundamental to creative endeavor. Without it, a writer presents only safe, perhaps popular and even beloved, replicas. Further, should those so-called failures become published: hurray for the writer!

Finally, to the novel: I agree with Sarah Weinman that Susan required a second person voice, although my reasons differ from hers. The second person, for me, shows a person so self-absorbed that she or he might as well speak for everyone. That, I think, is what’s off-putting about it. It’s possibly even more egotistical than prose where every sentences begins with an “I.” Susan’s “Mirror Crisis” assumes obliviousness to everything but herself and her grief. As for starting the book with Susan, it was risky, but not much riskier than presenting a novel with four only slightly related protagonists in different time periods.

Yet, Susan’s “You aren’t feeling like yourself…” might especially appeal to women who rarely feel the universal voice champions their personal lives and perspective.

To me, Susan’s second person also announces that here is a woman who is certain of some men’s undying devotion. We take her universal word for it that her twin brother couldn’t settle down, because he wanted only her.Her faithful partner Nathan stays six years after her refusal to marry him. And while she grieves, which I know first-hand is abominable work, he does all the cooking and cleaning without asking questions.

Further, she — or — you — were the smart and capable twin.  Her father–we learn from his first person dreams during the phase where he’s trapped and for all he knows dying–adored and infuriated her.   

Along those lines, I enjoyed and deeply admired Sarah Hall’s writing of Susan’s sexuality. Maybe I’m reading the wrong novels, but graphic descriptions of a woman’s illicit, powerful desires and the frank activity satisfying them do not occur often enough in novels. Certainly not with Hall’s exquisite precision and grounded description of pleasure lasting hours, even days after an encounter.

Cliches? The author’s job is to make them new. They’re cliches to begin with because they’re usually true. (Though I agree with Miracle Jones that a Fascist flower girl, a psychic mountain, and a man’s foot trapped in blind twins would be fabulous–perhaps that’s a story she should write.)

That the four stories intersected at all– father and daughter, mentor painter and student, mentor painter and blind school girl– appealed to me. I believed it because the author wrote it that way and gave us plenty of evidence, whether we get to read Giorgio and Peter’s correspondences or not. But the novel’s beauty would have shown the characters as new and universal even if no relation existed among them.

Brian Slattery’s observation that the characters sounded alike was one I longed to see, because lately I’ve wondered if the lasting writers, the ones most appreciated, are like movie stars who play “themselves” no matter what the movie. They act like characters we associate closely with who we think they are. They’re the stars we recognize and remember.

Hemingway, Flannery O’Connor, Philip Roth, Nabokov, and Philip K. Dick are only a few among a pantheon of writers whose protagonists’ tend to speak with the same authorial voice. In dialogue, it’s nice to find variation among the characters. But if I’m buying a Philip Roth novel, be it set in Israel, New York, or New Jersey, I want it to ring with his voice, his sentences, and sensibility.

Anna Clark writes:

I waited until this morning, until I turned the final page in How to Paint a Dead Man, to take in your perspectives on the novel. Thank you for sharing your thoughts on it, especially because in many ways they seem to differ from mine. For example, I seem to be unusual in that I very much enjoyed Sarah Hall’s book, without qualification.

Here’s why.

For me, the uncommon structure of the novel worked not simply because it assumes a gallery-like experience of peering into one frame after another, but because it is the short sections, the different forms of narrations, the four leading characters that we follow, all this serves the movement of the novel. The instability I felt as a reader in the first pages, unclear on what Hall was up to, transformed into suspense: what was Hall up to? Where is this going? In a novel that, as was mentioned, borrows from the artistic forms of landscape and still-life, the intervals we spend with each character before spinning off into another universe serves to maintain the novel’s profluence, its forward-motion.

While much has been made of Hall’s really fantastic language — she clearly is in love with words, which, frankly, is not a given among contemporary authors — some of you aren’t enamored with the fact that Hall’s language is consistent, even as she moves among her characters and her landscapes. (Though, to be sure, she does vary her vantage points among first, second, and third-person perspectives). This seems to me to be a wise choice: in a novel where so much is unsettled and atypical, using a more or less consistent language gives the reader something to hold onto as she moves through the text. It keeps the novel from veering into unhelpful fragmentation and absurdity. What’s more, the consistent language makes the textual rhymes more apparant; I found myself finishing one section where the images linger on, say, eyes and sight, and I know that that the next section will move to Annette and the stories of her pending blindness. What’s more, Hall’s language is so good, so striking, that it is an argument for itself. I’m happy to meet it, section after section.

Speaking of seeing the rhymes among the characters’ lives–you all have made plain that Girogio teaches Annette and receives letters from Peter; that Peter is Susan’s father. But there are other connections that emerged through the novel–revelations that happened not in the traditional ways of plot, but in the the authorial (painterly?) techniques that Hall embraces here: juxtaposition, association, composition.

I realized late in the novel, for example, that Tom, who Susan is having an affair with, is Annette’s littlest brother (Tommaso). It’s apparent that the bottle Annette leaves on Girogio’s grave–returning a gift he’d given to her–is the bottle that Peter steals when he’s in Italy and later gives to Susan for her exhibition of artist’s relics (though Susan never believes that it’s anything but a tall tale). Connections like these are never pushed on the reader, but emerge in the text, like delicate spices in a well-made meal, like the glimmers of movement that we see when we gaze long enough at a nature morte painting.

The novel carries its share of active tension: Peter’s horrific accident; Annette haunted by the Bestia, by her bizarre family, and the final incident at Girogio’s graveside; Susan’s secrets. But it’s no secret that this novel rides primarily on its stylistic verve. Suspense doesn’t take the usual trappings in How to Paint a Dead Man. But it’s there, in surprising costumes, and I thrilled to it.

One further point: it’s been mentioned that it seemed strange that we learn so few details about what the art made by these characters actually looks like. Such a lack of details comes in context of a novel that is emphatically a visual one. The characters spend an enormous amount of time looking at things; visual images are thick in Hall’s pages. It seems to me that the lack of narration describing Peter’s paintings, say, or Susan’s photographs is again an appropriate choice. No character is compelled to describe their own art to themselves in excruciating details, though we readers get enough information about their canvases to extrapolate; being visually-oriented, the intersections between the characters’ work and their world emerges (for example, through Peter’s life in the north country of Cumbria).

How to Paint a Dead Man is a risky novel, and it is carried by Hall’s sheer confidence and nerve. Even as it simmers under the prominence of the language and structure, this is a physical, muscular work of fiction–one that dwells on bodies, violence, sex, drugs, drunkenenss, blindness, cancer, pregnancy, movement–and so it is perhaps no surprise that it hits viscerally.

Frances Dinkelspiel writes:

I wanted to explore another aspect of the book: Annette’s death at the grave of Giorgio.
 
Throughout Annette’s sections I kept dismissing her mother’s concerns as the worries of an old-fashioned woman who resisted her daughter’s burgeoning sexuality and who used Annette’s growing blindness as an excuse to control her daughter. After all, it is (somewhat) clear that Annette’s father died while in the presence of his mistress and that they may have been having a sexual encounter at the time of his death. This humiliated his widow, who narrowed her world down to her home, her church (and her tv church) and her children. She clearly only tolerated her brother-in-law and was oblivious to his desire to have a romantic relationship with her.
 
Annette was obviously very beautiful and she navigated her village and the market without fear. But she always kept a vision of the Bestia (beast in Italian) nearby. At first I just dismissed the Bestia as an Italian peasant superstition. He was the devil, obviously, and in Italy in the years after World War II, most Italians still held a close allegiance to the Catholic church.
 
But it turns out that the Bestia was real, and Annette’s mother’s fears were realized. There was a dark force out there and it was after Annette. This came as a surprise to me. I expected the story of Annette to be one of modernization. After all, her brother Maurizio had such a playful personality and her uncle was experimenting with cross breeding plants and other science experiments. The family had just bought a television, which I had expected would provide Annette with enlightenment about the broader world. (It did not) I thought Annette’s story would reflect Italy’s transition from a country rooted in superstition and religion to one governed by science and connections to the broader world.
 
Why did Hall kill off Annette, her flower, her innocent protagonist who had few aspirations in life, who pleased Giorgio, a true artist? Why did she make all the fears and superstitions that had surrounded Annette and her mother happen? Was she creating a counterpoint to the very modern Susan who refuses to marry, indulges in an affair with a married man, and seems to be having a child out of wedlock? Was Hall painting the trajectory of women in recent history? I don’t have an exact answer and am curious about other people’s ideas.
 
The last chapter of Annette is called “The Divine Vision of Annette Tambroni.” Annette goes to church, hears the story of Abraham’s willingness to sacrifice his son Isaac to show his love to God. Annette vows not to be afraid any more and when the rapist approaches her, she does not run or fight back because “she has made a promise not to be afraid. She has made a contract with God to trust in Him so that He will keep her safe from harm.” Her blind obedience to God is her undoing.
 
At the same time, Hall writes this scene as if it is something beautiful, not violent. At least I wasn’t jarred by it. The last scene in this section is a dead Annette, her eyesight restored, flying over her village and watching her mother and brothers from afar. She sees a tableaux, a pretty picture as she goes to her death.

Kathleen Maher writes:

Frances, your response to Annette’s death touched upon a few things I had decided not to mention but have now supposed I might as well as dare. Readers have referred to this novel, which I found beautiful and stirring if not a straightforward page-turner, as one that lacked a plot and offered scant dialogue, both of which are true.

It’s just that literature promotes and discards and rediscovers style the same way bell bottom (call ’em boot cut) blue jeans, capris, loose clothes and then tight ones, short and long skirts create and follow trends. Plot plays big right now. And it’s likely that scholars discover connections and layers in novels that may or may not be intended. I think it was Jame Joyce who said whatever patterns people found in “Ulysses” were precisely intended. I use this as an example because I can easily imagine a keen mind spending a life time sifting through Joyce’s novel. (Finnegan’s Wake, on the other hand, I’ve never managed to read. And since I can’t make sense of it, I wonder if the novel, if not the author, was insane. But that’s me and I’m all too aware of my limitations.)

Plotless novels were once in published and praised, if not especially popular. Among the most revered I’d put Milan Kundera (yes, his novel have plots but they’re sketchy plots) and the few novels I’ve read by Camus. Perhaps scholars can find prominent, driving plots in Virginia Woolf’s novels, but I can not. Falling along a separate strata there’s Peter Handke and Larry Woiwode.

To touch upon a different strata there are countless “road trip” novels, drunk in Mexico novels, and what would you say about Henry Miller or Genet? They write about one episode after another. There’s action and dialogue but nothing I’d consider “plot.”

Regarding Annette, my sense was: terrible and random things happen. And while her mother did seem hysterical–and in fact didn’t face even the predictable challenges a daughter presents, like her period–her fears came true. That doesn’t mean she was right. If Annette learned Braille, for instance, if she were allowed to grow toward her adult self, perhaps she would have survived and married and had a daughter she was able to nurture more realistically than her mother treated her.

Of course all of that might have occurred if she continued to sell flowers in the market. But she was beautiful and unprotected there at a time when most young women are in school. The story of Abraham sacrificing his only son may be preparing us. But the old fashioned Catholic religion was in love with death. It was enthralled and obsessed and truly besotted with mortality. One’s whole life and its endless frustrations and tribulations would be rewarded in heaven. A young girl who threw herself from a roof and died because a man was approaching her with sexual intentions was considered a martyr. Disabilities–like being blind or lame–were revered. (Mental illnesses not so much unless the Virgin gave you letters.)

So in that vein, Annette’s vision is Divine.  A cradle Catholic as we’re sometimes called, I knew Annette would die in this novel as soon as I read “The Divine Vision of Annette Tambroni.” If the family was to portray Italy’s progression into the modern world after WWII, Annette’s story would carry another subtitle. Further, to old-line Catholics, death is always exquisite and glorious, even when it occurred in the Roman Coliseum and lions ripped you limb from limb.

Miracle Jones writes:

Kathleen and Frances: Did Annette die? Do the dead dream?  Upon rereading the passage it is still unclear to me.  She chokes; she passes out.  But death?

Let’s say she did die.

Annette’s death cancels out Susan’s pregnancy, just as Peter’s escape from the hole cancels out Giorgio’s fiendish cancer deathtrap.  Balance!  Even as both elder gentlemen reminisce about women that they could not save, Peter gets a reprieve, returning happily to the woman he is now certain that he loves. Giorgio welcomes death for the same reason. 

Also, if Annette didn’t die, then Tommaso and Susan wouldn’t have anything in common and they wouldn’t be passionately drawn together as incest taboo guilt survivors (dirty feelings killed their siblings), and so there would be no “Yes Baby” at the end.

No, this is a book where everybody gets what they want, whether vision, absolution, rest, or epiphany.  And I think that’s why the plotlessness and silence of this book didn’t feel so strangling.  These people aren’t physically active, but they are certainly mobile in their intellectual and emotional lives.  They are artists, like we all are, and they earn their intellectual and emotional victories in the trenches of their own minds, battling themselves, each one of them winning in the end.  The music soars.

And here’s what Hall says about Ulysses, perhaps inviting us to think about Dead Man in the same way:

“After many attempts he has not read past the first twenty pages.  Something in the language has prevented him, he says.  But on the last attempt a revelation!  The text is a doorway, or a device for transporting the mind.  In itself it resists interpretation, but instead affords the opportunity to think in tandem, like a man riding a bicycle while aboard a ship.  Peter thinks this is what Joyce intended.  It will not make him unhappy to be oblivious to the narrative until the book’s very end, he writes, for he is sure to enlighten his mind in other ways.

“Such interesting philosophy!  My advice would be to concentrate.”

Brian: I’m with you on “fidgety” while reading this book.  I read it mainly while riding back and forth to work every day on the train, and I resisted it every single time I made myself crack it open, looking around everywhere for some girl to flirt with instead.  But once I was engaged, like you said, the language was pure pleasure, like chocolate melting on the tongue.  Of course, as with real chocolate, if you eat too much the dry bitterness hits the back of your throat and it turns sour. This book must be read in doses, with time in between to reflect and savor.  Several times I found myself deeply impressed by a particular phrase or word choice, raising an eyebrow, uncrossing my legs, and leaning forward — possibly sticking my furrowed brow in a straphanger’s crotch.  Hall is a surgeon with image and syntax.  Sometimes its rough to be American, to have your own tongue weighed down by so many awkward marbles. 

Also, NB: I think members of my generation listen to The Beatles and Led Zeppelin as if it is church music.  People who are really into that stuff are not to be trusted.  They will probably try to get you to come back to their place — not for sex or drugs — but to debate one of the seven deeply important books they own, like Atlas Shrugged, Gravity’s Rainbow, or Battlefield Earth

“Dad Rock” is quaint enough.  It takes you back to childhood innocence, even though all the lyrics are about drugs and fucking (also like church music).  There is the smell of incense, perhaps even a buried memory of a bearded man in a robe doing something obscene.  But I don’t think too many of us are going around ignoring the modern equivalents.  Instead, we find it fascinating that once upon a time “pop” could be so musically challenging.  We figure that back then the people who were craving American Idol must have been alienated and pissed off all the time; mad as hell at the whole dang world.  Hence: war.

Peggy: I can’t really disagree with you about anything, and I think I would mistrust this book too if I had to read a book about the glorious insights one gains while working in a coffee shop.  The crema!  The porcelain!  The rich and ineffable foam! 

As a painter and artist, I’m sure painting and art have been thoroughly demystified for you, and a book that traffics in such broad stereotypes ought to be truly villainous to your taste.

I can’t really speak to any of your criticisms, except to say that the language of art criticism is the closest thing the modern world has to  spiritual philosophy.  We want our artists to be wise and impenetrable.  We want our artists to be avatars of what they produce.  This piece of fiction presents a world where such a longing for “authenticity” is true.  A fictional world.  And this world is illuminating for a little while, even if deeply false.   

Sarah Hall Roundtable — Part Two

(This is the second of a five-part roundtable discussion of Sarah Hall’s How to Paint a Dead Man.)

Other Installments: Part One, Part Three, Part Four, Part Five

More on Hall: “The Early Fiction of Sarah Hall” and a one hour radio interview I conducted with Hall in 2008.

Miracle Jones writes:

“You turned instead to the place where all depraved civilian requests are made and met: the internet.” — Sarah Hall, How to Paint a Dead Man

hallrt2This book was chilly.  Cold, cold, cold.  Not just cold: frozen.  Ordinarily, I distrust books that are so still and moody and arid, but I realized while reading How to Paint a Dead Man that I distrust those books because they don’t freeze anything worth looking at or worth taking the time to get your mind around.  Sarah Hall’s novel is frozen solid — your tongue sticks to it — but it is still full of life, like a snow-buried city in the Antarctic or an ice cube stuffed with worms. 

This book has assembled a whole helluva lot of interesting things — fast things, emotional things, beautiful things, above all ordinary things — and frozen them in time and space so that the artist can paint a truly remarkable still life.  The kind of still life painting that gives Peter brief transcendence at the end of the novel, a painting of which he says “was nothing for a moment, and then was everything.”

I certainly couldn’t recommend this book to a casual reader.  But that doesn’t mean it isn’t an artistic triumph even as it is not much of a page turner.  Instead it is an exercise in shade and light that must have been exceptionally difficult to pull off.  This book was far more engrossing than it should have been considering that there is no plot of which to speak.  The only events that really “happen” in the book are Peter getting his foot stuck in a hole (which only freezes things further; and how else to freeze this hyperactive madman?) and Annette’s attack by the “Bestia” at the book’s end.

(Who is that “Bestia” by the way?  Was I not paying enough attention?  I want it to be Ivan or Peter on their Italian trip.  I want that to be how Peter “unofficially liberated” the bottle that ends up in Susan’s collection.) 

Ed, your question about structure is the most important consideration here.  This book is all structure.  Form, composition, and relationship.  One must analyze this novel the same way one analyzes a serious, labored painting of dusty bottles on a table.  The four cycling sections each have a different pronoun perspectives (you, I, she, he), each centering on a main character living in a different decade.  Each of the characters are dealing with their own consuming “it,” their muse who is now dead and gone.  They each deal with this loss through changing the nature of their art, even as they are physically altered by shifting circumstances.

Susan curates a show of personal effects, Peter conquers mountains (literally and on his canvases), Annette lives through flowers, and Giorgio has his bottles.  There is a web of inspiration between the characters that is solidified by Susan’s affair with Tom (and its “fruit”), which ultimately makes a weird, circular nexus.  Tom and Susan are clearly breeding the Kwisatz Haderach.

And that’s it.  That’s the book.  The neat and artistic delivery of a complicated structural form, wrapped in very beautiful language, sentence to sentence.  But it is so clever when you consider the limitations!  It is so neat and mathematical and attentive!  Too convenient?  Too contrived?  Perhaps.  But so what?  This is the literary equivalent of “math rock.”  If this were an album, it would be by King Crimson.  It would be called Bottles

If you were to make a movie out of How to Paint a Dead Man, how would you do it without contorting the plot into a flashback-riddled caricature?  There’s no way.  It could be black and white, with only the objects that connect the characters in color: Tom, Peter’s letters, the bottle, and of course all the paintings and sculptures. 

I don’t think the Procrustean plot structure is this book’s weak point, however.  I think instead the contrived plot elements are what make this book suffer, plot elements that throw into question the “realism” of our Art Squad.  I mean, come on, psychic twins?  Dude getting his foot stuck in a hole overnight?  A noble Fascist painter?  A mystic and innocent blind flower girl? 

How about a Fascist flower girl?  A psychic mountain?  A dude getting his foot stuck in blind twins? 

But maybe that is the point.  The point is the characters each have all of these arbitrary characteristics, and each have none of them.  Maybe the point here is the same point as at the end of The Breakfast Club.

Note: Everybody seems to be agreeing about the rough beginning of this book.  Perhaps it should have begun at a different place in the cycle.  The first chapter sells a much different book than the one you end up reading.  That’s why it is so hard to walk across Hall’s “flagstones.”  Your mind is trying to synthesize the shifting perspective, unsteady about what is going to happen to “you” next.  The second person totally works, but I think it is a mistake to hit the reader with it first thing in this kind of book.

Mark Athitakis writes:

It’s a hell of risk, isn’t it, opening a book in the second person? Like the others who’ve commented, I’m immediately skeptical of any writer who works in that form (call it Bright Lights, Big City Syndrome), because it’s so hard to not look gimmicky and it contrives a false intimacy with the reader. Once I got past that initial irritation, though — and Hall is such an impressive stylist that it didn’t feel like a gimmick — I was free to wonder why Hall used it, and why she introduced us to Susan first.

My general take is that the novel is largely about identity, and how easily we lose our sense of ourselves. And the first chapter is sort of an overture to that them — not only is Susan fractured be cause she’s lost her brother, with who she’s had an unusually symbiotic relationship, but she doesn’t even get the benefit of using “I” in commenting about herself. She’s “you” — meaning the reader, somebody she doesn’t know and can’t access. A line in the second paragraph announces that point pretty clearly: “You can’t quite catch sight of yourself as you go about your life.” I don’t mind being disoriented a little, if the theme of the novel is disorientation.

It’s interesting to jump from Susan’s unsettled state to Giorgio’s exceedingly settled one. The painter is very much the novel’s emotional polestar — he’s dying, but at peace with himself, and the other three characters all seem to be striving for the kind of self-assurance he has, the easy dismissals he can make of others’ attempts to categorize him. It’s important that the journals we read actually exist in the world and aren’t just Hall’s Olympian vision of the great artist’s private mind — those journals are being translated and readied for display in the show that Susan is working on. Susan is capable of reading them, though unless I misremembering she doesn’t actually sit down with them — she’s too consumed by her despair, and the affair that she’s having with the man who’s actually doing the translation.

Regardless, I’m glad there isn’t a concluding moment in the novel where Susan comes across the journals, finds herself thunderstuck by their thoughtful, restful tone, and proceeds to reorder her life. Most novels that break up into multiple narrative voices seem determined to resolve their various threads neatly, but if anything the emotions are more unsettled by the end of the story than they were as the novel opens. One particular element of that which I found interesting (and which I’d be curious to hear others’ thoughts on) is how Peter’s narrative is structured. His story is outwardly dramatic — he’s trapped underneath some rocks, and he’s in a feverish panic to escape — but there’s no real drama to the predicament itself. We know early on that he survives his ordeal. The true drama is in how the incident calls up a time during his youth where his behavior was at its worst. Does Peter’s entrapment expose his true nature (the callous young man perhaps complicit in a drug casualty), or does it strip away his true nature (his happy life as a father and productive, successful artist)? Hall keeps putting her characters into situations where they’re forced to confront those questions. (The author also wants to make some kind of comment on the 60s, I think—why else title Peter’s sections “The Fool on the Hill”?)

That’s enough for the moment, and I haven’t even gotten to Annette and the matter of the Bestia that Frances brings up; I had similiar questions and thoughts on that point, but I’ll defer to others for a bit.

Peggy Nelson writes:

The major theme in the book is a play on the literal translation of still life, nature morte — dead nature.  Stillness is like a little death.  OK.  All the major characters are stilled in certain ways: blindness, grief, old age, hiking, and of course death itself.  But the point of still life in art is that from the point of stillness we are supposed to gain greater contemplation, greater insight.  We purposely don’t portray the busyness of the world so we can clear our minds and focus on what really matters.  

But what really matters here?  We have (very) cursory descriptions of the actual art: “mountains,” “bottles,” “photographs,” we are given more detail about Annette’s flower-arranging!  (Not that flower-arranging cannot be an art, but Annette does not consider herself an artist, so we can leave that for now.)  What really matters in the book are not details of the art, but details of the lives: the actual bottles, the cleaning woman, the exhibit of artist knicknacks, their sex lives.  Life means something, because — it begets more of itself?  Because it leads to more life (symbolized by the pregnancy at the very end)?  Well, isn’t that a little pointlessly circular?  If something is meaningful “just because,” then we certainly don’t have to be still to get it.  That is not an insight, that is a justification.  

And, in this case, it is completely wrong: an artist’s life is more meaningful than their work?  No, it isn’t.  It is exactly the opposite, for the artist qua artist.  Why bother to do anything at all when you can just live?  An artist bothers to do anything at all because of the hope (and the promise if achieved), that one’s work will mean more.  Here I’ll lapse into the second person as well: if your great insight is that life is more important, you don’t have to become still to realize it.  And you don’t have to do art.  You have to stay moving, you have to live!

For the first two chapters I was captivated by Hall’s voice and her powers of description.  But then it paled fast — not because her voice failed, but because it never changed.  There are four major characters in the puzzle living in lightly interconnected but separate worlds, or at least separate enough to give them their own sequence of chapters.  Yet the voice in each one sounded exactly the same.  The only character that broke out of the beautiful yet somnolent prose was Mauri, Annette’s wild brother (who I thought *may have been the Bestia until I re-read it).  For Tolstoy, it is all *happy families that are alike, the unhappy (alienated) ones are supposed to be different – and should have their own voices.  Reading this book I was reminded more than once of the brilliance of David Mitchell’s Cloud Atlas, which represents a high note of sequential chapters/different voices.  In Hall’s book it’s not different voices/still lives, it’s same voices/still lives, and I think that did the characters a disservice.  The similarities are established by all the characters being separated from something essential.  But we don’t need the exact same cadence (comma comma comma. declarative. comma comma) to drive the point home; we get it.  I wanted to know more about their differences, in that that might illuminate different aspects of alienation.

The coda at the end is from a Renaissance book of painting techniques.  It says, literally, that how to paint a dead man is the same as how to paint a living one – you just use different colors.  This book was all the same color, the same voice.  Someone did not read the manual.

And I want to touch on something in the portrayal of Giorgio, the Italian painter.  We meet him as he ruminates on interviewers bugging him about “what it all means.”  Why the bottles?  Why still life?  Why the  single focus?  He is simultaneously frustrated with the questions, and pities the questioners.  Here, spend some more time.  Drink coffee and look at the horizon.  Stop thinking, pretty much.  

Full disclosure: I do “new media” now, but I got my MFA in painting.  And one of the major things we struggled with in the studio and the critique sessions was this paradox of expressing the ineffable.  Not in our work – we all knew when a piece was successful, even thought the styles were wildly different – but in talking about it.  There is the cliche, which this book embraces in Giorgio, of the artist-as-child: can’t talk about the work because doesn’t know how, is not smart enough, art comes from someplace *below the intellect, true artists with true access to this intuitive source are like children, innocent vessels of the spirit, or the flow, or what have you.  Now, this idea has old legs, but was really argued as a political trope by Clement Greenberg in promoting the Abstract Expressionists after WWII.  Jackson Pollock, the inarticulate vital force!  American ingenuity, innocence, and power!  See, old verbal Europe, what your decadence got you: Nazis, is what it got you.  We’ve cleaned the Aegean Stables with our pure energy, and here it is, expressed in our art.  Which of course is necessarily better than yours.  That’s when the “center of the art world” shifted to New York from Paris, and of course the money followed.

There is a truth that some things are not verbally accessible; we refer to the ineffable for a reason, there are meanings we can only gesture for, maybe they’re out there, maybe they’re not – and in truly great art we might see them revealed for a moment.  Or gestured towards in an intriguing way.  But it is a mistake to infer from this that artists are ineffable, that if they can work with images, language is denied them.  And that the minute they actually start speaking articulately, they’ve destroyed something in art.  Language is not the enemy of visual art, language is the frame.  And he who controls the frame, controls the context, and controls the money.  As well language gives the artist something to paint about – you do have to think, in words, in order to be interesting.  So we were encouraged — no, *commanded, to be verbal advocates on our own behalf, because otherwise someone else would do it for us, and yeah, they might not get it right.  Now the character of Giorgio might be old-skool and prefer to leave his frame to the dealers and critics, who apparently have done all right by him and his work.  Italian villa plus cleaning woman, anyone?  Eat Pray Paint?  But for Hall to accept this at face value and treat not only contemporary interpretations of Giorgio’s work via this trope, but to also view the other artists in the book through it, is doing no one any favors, least of all an author who proposes to use language to plumb meaning in visual art.

Abigail Nussbaum writes:

I think I’m the only one so far who took the second person in stride.  Not sure why it didn’t throw me at first, but once it became obvious that the different narratives were being told in different persons, my natural tendency to look for patterns and meanings took over, and of course the second person is the perfect voice for Susan, who spent her life completely focused on another person and feels lost and almost disembodied by their death.  As Mark notes, Giorgio is the most settled character, the most self-contained.  I don’t read him as incapable of analyzing his art so much as humorously uninterested in that analysis unless it taps into the aspects of it that interest him – the technical, which Peter is so in tune with.  What Giorgio doesn’t want to analyze is himself, and whether that’s because he’s comfortable in his own skin or unwilling to examine his past, or some combination of the two, the result is the most self-contained character in the novel.

Meanwhile, Peter and Annette are all about the great world outside of them.  Peter is the small-town boy who escapes (escapes a life in the dark like his miner father, who left the house before sunrise to go underground) and sees the wide world and joins in its revels, but at the same time there’s a part of himself that he’s kept inaccessible, an aspect that’s been left out of his public image.  Annette, meanwhile, wants to be in the world but is kept from it by her mother’s hysterical (though, as it turns out, not at all unfounded) fears.  Even so, she ‘sees’ more than anyone gives her credit for (though she doesn’t always understand what she witnesses), and participates in the lives of others.

I thought Frances’s comment about not seeing Peter’s grief for Danny was interesting, because there’s a lot that’s left unsaid or unseen in this novel.  Inasmuch as the narratives do connect with each other, they do so around, but not at, the most important moments in the characters’ lives.  Susan sees Peter just after Danny’s death.  Giorgio receives letters Peter sends him just before he becomes entangled in a poisonous love triangle and an even more poisonous marriage.  Annette meets Giorgio just before his illness becomes apparent.  Though we learn about the fate of Giorgio’s wife, we never find out why he came under political scrutiny after the war (given that fate, and the fact that he’s eulogized by Annette’s communist teacher, I assume he spoke out against fascism, but that’s not clear) or how that scrutiny affected his career.  We have no idea who rapes Annette – Like Peggy, I thought Mauri was the rapist, but it’s later revealed that he was at home at the time, and I don’t think it could have been Peter, because he takes his family to Italy and retrieves Giorgio’s bottle in the mid 80s, more than ten years after Annette’s narrative.

The crux of the characters’ lives is missing.  Except for Susan, who arguably doesn’t have a crux to her life, who is the most disconnected of the characters.  It is, presumably, no coincidence that Susan isn’t a ‘real’ artist, but seems to have settled in the nebulous region between artist, skilled technician, and critic/curator.  There’s almost no discussion of her work as there is of Peter’s, Giorgio’s, or even the watercolors Annette paints at school, and it’s stressed that her connection to Peter has smoothed her way into the British art world even though she’s missing his spark of genius.

In fact, though the second person narrative didn’t bother me, I found Susan’s narrative the least persuasive of the four.  It was the way she so quickly demolished her own life in the wake of Danny’s death, and the brisk pace at which she achieved this.  It felt like a condensed version of some movie of the week (or a more traditionally structured literary novel) about a person Dealing Badly With Grief.  Alienating loved ones, neglecting one’s work, fetishizing some object belonging to or reflecting the dead, having inadvisable, rough sex with someone inappropriate – these are all items on the checklist, and Hall rushes through them much too quickly.  The descent into sex clubs and internet porn was so rushed that it couldn’t transcend the cliché.

Not that there’s a shortage of clichés in the novel.  Peggy’s comparison to Cloud Atlas is apt but, as she notes, unkind to Hall.  Cloud Atlas uses broad clichés and genre tropes as building blocks, and builds something transcendent out of them.  How to Paint a Dead Man often seems to bog down in those clichés – the domineering, restrictive Italian mother and her hysteria over her daughter’s sexual purity; the wise old hermit; Peter’s narrative of sexual liberation and drug abuse in the 60s.  It’s only because Hall is such a fine and delicate writer that she gets away with these tropes at all (well, that and the fact that she doesn’t linger overmuch on any of them, and that as soon as one begins to grate she switches narratives and into another), but even so I quite often found myself knocked out of the novel by their broadness.

Ellen Ruppel Shell’s CHEAP — Part Five

(This is the fifth of a five-part roundtable discussion of Ellen Ruppel Shell’s Cheap: The High Cost of Discount Culture. Other installments: Part One, Part Two, Part Three, and Part Four.)

(A podcast interview with author Ellen Ruppel Shell will follow this afternoon. Thanks to all the roundtable participants for their input, Penguin Press for providing us with the books, and for Ms. Ruppel Shell for her time and generosity.)

Erin O’Brien writes:

cheaprt5I thought one of the most stunning aspects of our conversation was how emotional many of us became over a fairly straightforward work of nonfiction. It just goes to prove what I’ve always believed: money is a character in each of our lives. It has a point of view. It reacts to how you treat it. Just like pets and their owners so often look alike, a person’s money is imbued with their persona. When anyone starts talking about how we spend it or how we should spend it, we take it personally.

Now for a few musings:

The tighter you hold your money, the more you poison it.

To a man waist deep in quarters, fifty cents means nothing. To a thirsty man standing in front of a vending machine, it means everything.

Each one of us participated in this exercise freely and without compensation. We didn’t even have to shell out $25.95 for the book, which Penguin sent to us for free.

Think of a dollar bill. In your pocket. Slipped under a coffee cup on a diner counter. Floating in a filthy puddle. What does it mean to a Chinese laborer working to produce little plastic pink flamingo key chains or a shrimp farmer in Vietnam?

Now imagine that bill was a one hundred dollar bill. In God We Trust.

If there were a followup work of fiction for all this, my recommendation would be Frank Norris’s McTeague.

To close, I offer an image. Behold the looooong underwear rack at the Unique Thrift Store on Lorain Avenue in Cleveland. Although I did not purchase any of the used underwear, I dare say I felt at once obliged and uncomfortable taking a picture of it. For more on this subject, see the following blog post.

erinfinal

Robert Birnbaum writes:

I believe that at the heart of this back ‘n forth is a shadowy sense of economic justice and environmental rationality.   We have heard much about or are  quite aware of the beast we are up against. Remember even in the mid-19th century, while he was way off about communism, Marx’s analysis of capitalism was pretty acute.

The recent spate of microeconomic analysis books promulgate strategies and tactics employed to advance the moneyed class’s interest(s) — which is the increase/accumulation of capital. So if most of us are exploited and alienated along the way, well, we have, uh, freedom. I’d place more value on these books if I could tease out a viable call to action — which I haven’t to date. 

It occurred to me, since there was some discussion of bookshelves — meaning most of, if not all of us, are book “consumers” — that there was no mention of one of the most valuable community resources found in most Western communities — the library. Why do we saddle our selves with these bulky weighty objects that have little monetary value? Particularly in a mobile society. Books are a burden when we exercise that mobility.

Why do we hobble ourselves in that way?

Peggy Nelson writes:

It occurs to me that we have the material here to create a great mind-map from all the points brought up in this discussion, from the abstract overall theories that contextualize the analyses to great practical suggestions for how to actually do it (live cheap(ly), that is) at the ground level.  Mind-maps, while not the solution to everything, can be a great tool for thinking about and remembering wide-ranging discussions.

Miracle Jones writes:

This whole discussion got me pretty wound up thinking about crappy bookshelves, the price of eBooks, well-crafted objects, and the future of publishing.  How do you make books worth the price (keeping writers fed) while still accepting the inevitable, that books are now completely free to copy and distribute?

Anyway, I wrote this as a response.

It’s probably not useful for the actual panel discussion about Cheap, but I figured it was worth sharing. 

Amy Riley writes:

I may be way too late to get in on the conversation, but I have finally finished the book, and in the process learned just how much longer it takes me to read non-fiction!

For me personally, the book was quite eye opening. While I could certainly recognize some ridiculous consumer behavior in my life, and there have been times when I’ve had to talk myself out of poor choices because they seem like a good deal when they really aren’t, I’m not sure I ever put it all together as a national sickness with such a long history!

So all of the psychological elements about fairness and getting a good deal and the detailed history of discount stores was helpful in giving me an overall picture of the situation. I think there are probably a lot of people like me, who have some vague ideas that all of this isn’t good, but don’t nkow the complete story or rather, enough of the story to begin to understand why it isn’t good and how it’s affecting our nation and our personal lives.

In regards to what can be done, this is perhaps the most difficult aspect. So now I’ve read this book, and I can understand how the products I buy aren’t necessarily good quality or a good deal and the food I eat has serious issues. But what can I do? Maybe for a while, I’ll be hyper-aware of everything. But can I really pull out of this seeming addiction? After all, a good portion of the book seems devoted to explaining just how it is an addiction. I think it would require a series of ongoing hard choices and the surrender of choice in fact.

shipmentFinally, about books, I have often considered how Amazon (the devil to many of you!) made book ownership possible. I never bought brand new books before I bought them on Amazon. Feeling like I wasn’t paying full price certainly led me to buy more. So it always confused me when people railed against Amazon on behalf of independent bookstores. Amazon didn’t steal my business. They just created some for itself. And yet truthfully, here I sit with so many books surrounding me, many of them unread, and realize that owning books, especially the number that I do, isn’t something that I need. Maybe this is something that is actually bad…for the environment, for the economy, and for publishing. Giving up book ownership is not something I want to do. It would be a “hard choice” and it’s honestly not one I’m willing to make at the moment.

I do think it’s interesting in relation to digital books, how high the demand for “cheap” and “now” is! Especially considering the response to Sourcebooks’s decision to delay the eBook edition of a popular forthcoming title due to the low price of Amazon’s eBooks. There definitely seemed to be a mentality: “We deserve this the way we want it and at the price we want it when we want it.” After reading Cheap, I do have to wonder what the real future of books will be.

And hey, thanks for letting me share a few thoughts so late in the game.

Ellen Ruppel Shell responds:

ersI am humbled and honored to have such a thoughtful panel with which to discuss Cheap‘s vagaries. Thanks to Ed for inviting me. I’ll do my best to keep up with you all.

Allow me to open by clarifying a few points, beginning with Ed’s Boar’s Head meat sandwich example. Ed lives in a sort of village, where he regularly patronizes merchants whose merchandize he knows and values. So when the new deli in town undercuts competitors by a quarter, Ed can make an honest decision—and all things being equal, he is perfectly within his rights to decide on the less expensive lunch. However, were Ed to find out that one merchant was using not Boar’s Head but advertising Boar’s Head and using some inferior no-name brand, or that said merchant was abusing his employees or pouring toxic chemicals into the street each morning, there’s a good chance Ed would be willing to pay—would indeed want to pay—the extra 25 cents to avoid patronizing that merchant. My point of course is that in the era of Cheap, we are not really in our home neighborhood. Rather, we are tourists in a strange land—often we don’t know where our purchases are made or who made them or with what. So price becomes the one “objective” determinant of value—and low price trumps almost every time. But as I hope that I make clear, price is not objective. It is highly subjective, and prompts a strong emotional response. (Speaking of Amazon, which many of you do speak of, recall how pissed off customers became when they learned that Amazon was charging some of us more than others for the same book! Huge emotions were raised by this—mostly anger– yet far less anger is evoked when we pay a discount price for very bad books.)

Another point — I went to great lengths to avoid the inevitable charge of elitism. It is for this reason that I went to IKEA (which, by the way, took me a full year to get into-it is a very private company.) As you all note, I also take on Whole Foods. I hope I’ve built to an argument that the 100+ year old concept of Frugalism is a reasonable antidote to Cheap — when I quote near the end from the 1907 work of Simon Nelson Pattern of the Wharton School of Business:

The typical capitalists are lovers of power rather than sensual indulgence, but they have the same tendency to crush and to take tribute that the cruder types of sensualism possess. The discipline of the capitalist is the same as that of the frugalist. He differs from the latter in that he has no regard for the objects through which productive power is acquired. HE does not hesitate to exploit natural resources, lands, dumb animals and even his fellowman. Capital to such a man is an abstract fund, made up of perishable elements which are quickly replaced… The frugalist…stands in marked contrast to the attitude of the capitalist. The frugalist takes a vital interest in his tools, in his land, and in the goods he produces. He has a definite attachment to each. He dislikes to see an old coat wear out, an old wagon break down, or an old horse go lame. He always thinks of concrete things, wants them and nothing else. He desires not land, but a given farm, not horses or cattle and machines, but particular breeds and implements; not shelter, but a home…. He rejects as unworthy what is below standard and despises as luxurious what is above or outside of it. Dominated by activities, he thinks of capital as a means to an end.

This is very far from elitist. I’m trying to show through gradual, level headed, heavily researched and cited evidence that “cheap” undermines us by lulling us into believing that our world and our lives are better thanks to cheap goods—when reality shows that the spiraling down of prices has led to a new norm in which the “China Price” becomes the price to beat. We cannot beat the China price, we cannot even approach it and survive as a democratic nation with a functional middle class. I support this view with evidence from history, psychology, economics — and lighten it a bit with personal experience that led me to ask and seek answers for questions raised by my own self defeating behavior as a bargain maven.

As for Janet Maslin’s review — it is everything that my book is not. Maslin begins by suggesting that I am not to be trusted because I describe the same experiment differently than did another author, Chris Anderson. But had Maslin done her homework — or had she truly read my book — she would have known that the experiment I describe is not the one described by Anderson. These are two completely different experiments. (You, dear readers, should have been tipped off by her Dan/Daniel beef — are you friggin’ kidding me?) Also, I’m afraid that at least one of you seemed to have read Maslin’s review more carefully than you read my book. I have never in my life stepped foot in a Red Lobster. The scene that Maslin scares up and bungles was a birthday dinner I enjoyed with friends at a funky little place that I do not name. During that dinner, I asked the wait person where the restaurant sourced their shrimp, and she smirked — telling me that, like most restaurants, the shrimp there was imported from Thailand. I had just learned where and how Thai shrimp is “farmed” — and could not stomach the idea of eating it. But as I say, my friends ordered it — and loved it — and I’m trying to show how difficult it is to know — to truly know — what goes into what we buy. I was attempting a bit of irony here…but perhaps it fell flat?

Finally, I’m sorry, but the charges of “We already know this” ring hollow to me. Yes, you may have had some strong ideas that cheap goods were problematic — but did you know how the invention of the shipping container, the bar code, and the price tag made “cheap” possible? Did you know the history of the shopping cart? Or how and why it snuck into discount stores? Or that its very presence makes us buy on average, one more thing per trip to Target? Did you know how very little we spend on consumer goods, and how the percentage of income we spend on fixed costs has skyrocketed in recent years — making said cheap goods all the more seductive? Did you know that low price per se had become a lens through which so many of us make our buying decisions? Or understand the high/low problem of cheap goods making quality goods so much more expensive? Did you know Gresham’s Law of bad money pushing out good — of Americans no longer being able to determine the quality of what we buy — and therefore spending too much on low cost goods, thinking we’re getting a “good deal?” Did you know that we spend 80 percent more in outlet malls than in regional malls, that IKEA designs to price and does whatever it takes to get to that price, and that the American Chamber of Commerce in Shanghai lobbied against workers rights in China? Did you really know how low price works to trigger the hedonic response in the brain? Did you know, for example, what agricultural economist Michael Morris said in the book — that no matter how the “slow food” movement romanticizes the abstract notion of “the good peasant,” the planet cannot survive without agribusiness? Yet at the same time, we need more small farms. We need both small farms and huge farms to survive. On a planet that is on its way to 9 billion souls, the idea that we can all sing campfire songs and survive on locally farmed food is a pipe dream. On page 171, I make a very clear argument about how low food prices in the West led to the food crises of 2007 and 2008 that starved millions around the world. Can you honestly say you all knew that?

Come on, we all knew that fast food wasn’t good for us, and we’d read of the horrors of the slaughter houses before. But Fast Food Nation galvanized millions around the world — especially the young. We know that local food is better food, and we have heard for decades about the dangers of agribusiness (see Mark Kramer’s excellent Three Farms, for example, published many years ago). But Michael Pollan’s message nonetheless resonates — and is no less important than it would have been had it been entirely new. The goal of this type of book is to illuminate what’s right in front of our face — to get into the guts of the thing, to analyze it and explicate it.

Like most journalists worth their nickel (and I do mean nickel), I believe that knowledge is power. If it weren’t power, vested interests wouldn’t work so hard to keep it from us and wouldn’t strive to hide the provenance of their products, for example, or work so hard to make it difficult for us to determine how they arrive at their prices. I wrote Cheap to empower consumers — which is to say everyone — with deep understanding of the history, politics, economics and psychology of low price — and what it means to us as individuals and to society at large. I offer an alternative strategy — the frugalist concept backed up with a few examples — and stand by it. I urge readers to vote both in the voting booth, and with their pocketbooks — and give some idea how these ideas have changed my life for the better.

Thanks again for the opportunity.

Ellen Ruppel Shell’s CHEAP — Part Three

(This is the third of a five-part roundtable discussion of Ellen Ruppel Shell’s Cheap: The High Cost of Discount Culture. Other installments: Part One, Part Two, Part Four, and Part Five.)

Jackson West writes:

cheaprt3Sadly, like Kathleen, I wasn’t particularly surprised by many of the examples used in Cheap.  However, unlike Kathleen, I’m a bit of a bargain hunting hobbyist — mostly in the realm of clothes, food and media.  Because, as many of you know, writing isn’t exactly the quickest way to riches these days (if it ever was).  Maybe if I wrote something to shake the moral and ethical foundations of your typical NPR-listening, Prius-driving IKEA and Whole Foods shopper I’d have more money lying around to spend on handmade furniture, bespoke suits, grass-fed beef and sustainably grown potatoes.

I’d certainly like to consider Cheap in the context of other well-meaning, non-fiction journalism. It’s likely to find itself sharing “Customers who bought this book also purchased” space on Amazon with a number of books.  Barbara Ehrenreich comes to mind, as does Michael Pollan, whom I’ve been devouring of late.  What all of them do is essentially describe the symptoms of the illness called “industrial capitalism,” but none of them seem willing to take their critiques quite that far.  And, unfortunately, the suggested reforms do seem backward looking.

Contrast that approach with the pro-capitalist arguments put forward in Chris Anderson’s Free and Virgina Postrel’s The Substance of Style.  Anderson naturally celebrates the creative destruction Ruppel Shell laments, even though I’d love to see his face when his publisher decides that, if free is good enough for everyone else, it should be good enough for Anderson. Therefore, no checks will be forthcoming.

targetchairPostrel argues that the despicably produced furniture from the likes of Target is valuable, because of the aesthetic thought that went into the plastic mold.  She goes on to write that a world of disposable plastic luxury in bright colors and pleasing curves is a beautiful and dynamic one; that the clever packaging and marketing that surrounds a fast-food hamburger and the medical technology developed to cure the heart attacks or the diabetes it gives you are both boons. To suggest otherwise makes you hopelessly backward.

That’s what frustrated me so much about Cheap‘s ending.  While it wasn’t a Pangloss like Anderson or Postrel, Ruppel Shell had a chance to draw a conclusion that indicted the philosophy of industrial capitalism, but instead quoted Adam Smith — and in so doing, seemed a tad the naive Candide.  Because the essential problem with all the cheap crap which these markets bring us and the depredations that it took to get them here formed an ecology in which we, the working (or, these days, maybe working) class, are trapped.

Which belies any of Ruppel Shell’s advice to make the personal choice of “opting out” of the system by changing my shopping habits.  Because I must “buy in” to have any purchasing power at all.  Now that capitalism is truly global, there is nowhere to escape — except, of course, into wealth.  And the only way to get there is by wholly embracing the ideology that got us here in the first place.  Namely, to put private profit and property above all, and damn the torpedoes.

Now Ruppel Shell is right in that Smith’s self-interest was supposed to be an “enlightened” one — not necessarily strictly rational, as he is usually misquoted, or the more naked self-interest which it has devolved into with practice.  But Smith lived in a time and a place wholly different from our own. And as Ruppell Shell rightly points out, ours is a time in which we’ve made our ignorance of the true costs of our goods willful. We’ve hidden these costs behind trans-continental shipping and propaganda quite literally engineered through mind mapping, helping to fool our senses and reason.

Present Smith with the blinding fluorescent and neon light come-ons, and I bet he too would fail to perceive the dark age that lurks behind what lies just outside his field of vision.

What I’ve gathered from the likes of Cheap is yet another indication that, until there is a way to account for such externalizations like environmental degradation and human suffering, there’s no end in sight.  Capitalism by its very nature seeks to commodify through efficiencies of scale, quantify through market pricing, and exact measurement and monopolize by granting private ownership of anything and everything — from DNA to the very air we breathe.  So I find it ironic that a book that revels in the revelations of excess and hubris would return to the words of the system’s moral benefactor and apologist.

Apologies to Peggy, but I’m going to have to disagree that all revolutions end poorly — after all, as we were all so loudly reminded yesterday, July 4th, ours was a nation born of fire and steel and “Death to Tyrants.”  Though, naturally, that revolution ended with us right here debating this. So maybe you’re right after all.

frenchrevolutionBut at least revolutions happen at the time and choosing of the revolutionaries.  What worries me about the current spate of liberal hand-wringing in books like Cheap is that in not calling for a wholesale rethought of our political and economic organization, in only urging personal responsibility and institutional reform, we’re simply not going to act fast enough to avoid a catastrophic reckoning.  Because I have a bad feeling that all the “hidden costs” we’ve been charging to the bank of the future are being added up on some terrible ledger, and we will all have to pay for them eventually.

Call me a pessimist, but I just don’t see the kinder, gentler postindustrial capitalism Ruppel Shell calls for ever materializing.  At least not until the oil runs out and the climate changes and we’re all totally fucked, regardless.

Colleen Mondor writes:

You know, when I signed up for this round table I never thought the discussion would totally suck the life out of me. And yet it is. I just don’t agree that the situation is that bad – or that it is has crossed a line to prevent positive change. At least we are all now talking about cheap products and fast food and agribusiness, etc. Twenty years ago these topics were not part of the national conversation. When I grew up in the ’70s, TV dinners were good. So were plastic bags and Styrofoam. Twenty years before that, spraying DDT on crops was good. Heck, in the ’60s, my husband went to an elementary school with asbestos in the walls. But we learn. We discuss. Books are published. Studies are completed. And change does come. Does Cheap go far enough for everyone? Probably not. But it does go far for the general reader. Hopefully, just as we all embraced Fast Food Nation and other titles (Pollan included), we will find something of value in Ruppell Shell’s work as well.

It’s easy to say that things will never change. I give the author credit for pointing out reasons why she thinks change should happen and for writing a book that does not intimidate readers from asking themselves questions about why they think it should. Getting general readers curious about the economy is no simple task and while many members of this roundtable might already know what Cheap is about, I’m sure there will be a lot of readers who find something new in her discussion.

Sarah Weinman writes:

Let’s keep this in mind: One person’s “I’ve heard it all before” is another person’s mind being blown when hearing such ideas for the very first time. One person’s bitter pessimism is another person’s stubborn optimism. And maybe, just maybe, we’re talking more about class division in terms of how we’re approaching Ruppel Shell’s approach? But I admit, those are fighting words. Just as Jackson’s tipoff to the “moral and ethical foundations of your typical NPR-listening, Prius-driving IKEA and Whole Foods shopper” might be as well.

But let me backtrack a bit, since I haven’t really delved into my thoughts on Cheap more readily. Unfortunately, I don’t have the book in front of me. So I’m going to have to rely on memory. My take falls a lot closer to the mind-blown newbie than the jaded repeat listener, largely because, to misquote the Passover Seder in gross fashion, “in every generation you must act as if you personally had been brought out of Egypt.” Point being, Ruppel Shell’s examples aren’t new. Certainly not to me. But isn’t there some power in her having gone to Sweden to visit IKEA headquarters, or personally experiencing Vegas outlet mall shopping, and so on and so forth? Examples are just a means of finding the right way to frame an idea, a thesis, or an investigation. And while I had some of the same problems about Ruppel Shell’s conclusions, because the end of Cheap felt more than a bit rushed and frantic compared to the cool-as-cucumber research and investigation of earlier chapters, I was more than convinced by her own discoveries, her own personal approach to supposedly common problems, and, most of all, the questions that formed in my mind, independently, in agreement or disagreement — as a result of what she wrote.

corvairAs Colleen said, we’re talking about issues now that wouldn’t have registered in the slightest during the advertising boom of the ’60s, the gas guzzling years of the ’70s (crisis notwithstanding), the Me Generation ’80s, and even the ’90s, which sure look like a happy boom period from 2009. Maybe Cheap isn’t Silent Spring or Unsafe at Any Speed or even Fast Food Nation, but so what? For me, it passed many smell tests: There was (a) well-thought out, sourced, journalism of originality, (b) a clear, distinct voice, and (c) at least some attempt at problem-solving. And ultimately, there is absolutely no harm in repeating ideas you “know” about from a different angle or a new slant. Because maybe, just maybe, it will register and resonate and hit home. Need I bring up the adage about how many times we have to see an ad before it registers? Or other market research stats on the branding and corporate mentality propping up the lowest-price-is-best mantra? I know I’ve read any number of articles on any number of subjects and all it takes is one read at one time in one place for something to “click” in place, to get me thinking at a deeper level. Such are the goals of a book like Cheap and, as a result, it succeeded for me.

But I want to talk about the book itself and specifically, a topic that wasn’t addressed but which I thought about constantly as I read it: digital books and how to price them. I too wish Amazon had been given larger shrift, but figured Ruppel Shell didn’t have the space or felt she had to restrict herself to a given number of examples for narrative purposes. But since she didn’t, I could fill in my own blanks. $9.99 is just as mythical a set point as any number of cheaper or expensive prices are for goods, and when someone is willing to pay much more for an iPhone or a Kindle or the device that you’d read a digital book on, but the book itself is too “costly” when it’s more than $10 (consider the Amazon message board petition to boycott eBooks priced higher! I wish I had the link handy but others have found it) and we run into dangerous territory. I think eBooks should be cheaper than hardcovers for sure, just like mass market paperbacks should be cheaper. But what of the cost of producing a book, the advance/author payment, the editorial and production work? Should that always be a money-losing venture? And if eBooks are cheap and there is no physical value and they disappear because of DRM issues, then what? Is there value? Is it an object or a work of art or commercial pap or all of the above? I want my books to have value, but maybe the folks who sold to the pulps wanted them to as well, but had to settle for being paid at a penny a word or for signing away the rights for a few thousand bucks to lose control over everything but the words on the typewritten page, if that.

Cheap, to me, is a jumping off point, not the last word. I sure hope it’s not the last word, because then Ruppel Shell would have failed in her mission, but judging by the word count of this roundtable so far, I’d say it’s anything but.

Whet Moser writes:

Apologies for taking so long to write. I was on the road for the 4th, which is never as unstressful as it’s intended to be.

furniturebuildI remember the first time that I went to IKEA, thinking, “My family would kill me if they knew.” My dad used to work in the southern furniture industry (which is getting killed by imports), before getting laid off. His father had a part-time business making custom furniture, which took months or years to make and cost tens of thousands of dollars, as well as another part-time business making custom wood powerboats. His father ran a furniture business that specialized in expensive, handmade, archetypal southern furniture.

So the book hit me in a personal way, and made me question whether I’m part of the problem. But I had to weigh that against the realities of my life, as compared to the generations that preceding my own. Virtually no one in my family moved out of the state they were born in. Not only did I move to a big city for college, but I’ve lived in four different apartments since I graduated six years ago. Most of my family, if they went to college, went to state schools. I went to an expensive private school in another state, and will be paying for it well into middle age, in order to make an entry-level salary with less purchasing power than my family had back in the day. IKEA, for better or worse, has been a godsend in some ways, as it was to Levi Asher above.

I’d love to be able to support the sort of craft that Ruppell Shell describes, but it’s a slow process: Between declining purchasing power, an increased debt load, a longer workday, and my locally peripatetic lifestyle, the “cheap” products that Ruppel Shell describes are appealing for reasons beyond price, which is something to factor in (and she does a fine job of it in the IKEA chapter).

Along those lines, here are responses to discussion points that I thought were interesting:

“What worries me about the current spate of liberal hand-wringing in books like Cheap is that in not calling for a wholesale rethought of our political and economic organization, in only urging personal responsibility and institutional reform, we’re simply not going to act fast enough to avoid a catastrophic reckoning.” (Jackson West)

As an editor/blogger/etc., I’m really only good at thinking about these concerns in terms of how they’re discussed within that realm. So I can’t offer much help on wholesale rethought. But one area where I do think progress is being made is in food, as evidenced not only by Pollan/Food Inc./etc., but also just in terms of local food. Here in Chicago, it’s a big thing, as you’re probably aware. And it’s a shame that other forms of craft aren’t discussed in the same terms, e.g., people freaking out over a local furniture maker in the way they do over Moto or a new restaurant from the people behind Lula (if you’re in Chicago on a Monday, Lula’s farm dinner is the best thing in town).

People in my not-particularly-impressive financial demographic are willing to pay a premium for craft in terms of food – but not a lot of other things. I don’t have an explanation. I think it’s just one of those things. But I think it’s a good model.

Here’s one honorable example in a related field: Lifehacker may be my favorite blog. Give it a shot, if you haven’t. It’s mostly computer-oriented, but the bloggers also touch on food, time management, etc. It’s about how to do things efficiently and wisely, particularly getting the most out of expensive electronic gadgets. There isn’t a lot pertaining to the subject at hand, but I’d like to see Lifehacker’s philosophy get picked up by other bloggers and newspapers.

“How do we get from our current system, in which the hidden costs are catching up and twisting us into a vicious downward spiral in all areas, to a more equitable system, in which price reflects real cost, and local/sustainable is the more economical option? In other words, how do we get to Utopia?” (Peggy Nelson)

This is one hell of a hard question that the book doesn’t really ask or answer. Short of making the production process part of your advertising campaign (after reading Cheap, I bought some $14 American Apparel undies — they are quite comfortable), it’s difficult to tell whether a high price is a brand premium, the actual cost of something made honorably, or just an insane profit margin.

Part of me thinks consumers need better informational resources. But the local papers seem more interested in whatever scheme McDonalds has cooked up (they are Oak Brook based, but c’mon). Again, I turn to Lifehacker: If you want more wisdom about consuming and using what you consume. I know a lot of stuff. But if I need new shoes, I have no idea where to begin if I want to take some care in surveying their origins.

My biggest beef with the book: She picks up and drops Nick Kristof’s argument about how you should buy sweatshop-produced goods because it represents an improvement for the laborers over the alternative. Unfortunately I haven’t read Kristof’s own argument. So I don’t know how glib his argument or Shell’s description of it is.

But I think it’s a question that deserves some serious thinking. As a Virginian well-versed in Appalachian history, I’m painfully aware that the guaranteed “living wage” that Americans were promised isn’t that far removed from the economic exploitation that made things cheap back in the day. Demands for non-exploitative labor, at least in the U.S., are a comparatively new thing. We had to go through a long, bloody labor history to even get where we are now.

Here’s a related book that’s awesome: Free Lunch by the great David Cay Johnston. It really fleshes out the governmental advantages that “cheap” big box stores receive. It’s not just that they have structural advantages. They also lobby like hell.

Miracle Jones writes:

Whet, I brought up some of IKEA’s sins over dinner with my roommate over the weekend, and she put her fork down and glared at me.

“Without IKEA, it would be impossible for a single woman to move without help.  They make disposable furniture for disposable living arrangements.”

I shrugged and mentioned something about trees, but she knows I don’t give a shit about trees.  So maybe you are right.

***

Sarah, I don’t know if this book will be eye-opening at all.  It feels like the kind of soothing head massage that actually shuts eyes.  Much of this book instead felt like a letter from a fretful, middle-class parent to their affable, cloistered child just entering adult life, a letter about the real value of things.  The sort of letter you would hear read aloud in a Wegmans commercial. 

***

HOW TO LIVE CHEAP
by Miracle Jones

1.  Admit you are poor.  It’s easiest to admit this to another poor person.  Chances are they live next door to you.  Maybe this is a good time to meet your neighbors.

2.  Get cool with being poor.  Realize that what you are is actually “normal.” Go outside.  Let a pit bull lick your hand, take a deep breath, and say:  “I make under a thousand dollars every month just like most human beings on this planet, if not America.  The true human condition is to make under a thousand dollars a month and still live, fuck, breed, laugh, create, eat, dance, bleed, and die.  There is nothing noble about this and nothing wrong with it either.  How can it be anything other than baseline?”
 
beardedhomeless3.  Most of the money you make every month will go to rent.  This is a necessity. If you are homeless, you will get fired from your “job” or you will get jumped so often that you will become a paranoid wreck.  Try to get more roommates, if you can’t hack rent.  Learn to live with couples.  Don’t listen to bearded weirdos who tell you homelessness is the true freedom.  Being homeless feels “free” for exactly three days, and then you start to hate all of humanity, including yourself, which is more stressful than a full-time job.

4.  Get a job for at least six months working in the kitchen of a restaurant where you like the food.  Learn how to cook cheap shit using cheap ingredients.  Learn how to run your own household with the same tightwad attention to inventory management as a short-order line cook.  Treat yourself as both tyrannical boss and a tyrannical customer when you start cooking for yourself at home.  Hopefully your roommates are also experimenting with this form of culinary school and you can pool knowledge to make endless, fascinating feasts.  NOTE: It is much easier to get laid by cooking for somebody than taking them to a restaurant.  You are already in a private place with a bed. 

5.  Get a job for at least six months in the service industry where you have to sell something to people, preferably something that you like but that you don’t really need.  Get the job for the discount and stock up!  Sell the item using every sleazy sales trick you can think of.  Become immune to these tricks.  Make friends with other people in service industry jobs in order to learn the true value of the products you sell.  Step sideways from the consumer mentality by taking the Devil into you and learning how the Devil gets souls.  HINT: It’s not by lies, it’s by false correlation.

6.  Steal things if you know you will not get caught.  Go ahead.  You have my permission (this will not hold up in court).  “Get hold of portable property!”  Property acquires possessions, not people.  Steal from where you work.  Steal a lot from where you work.  It’s called “shrinkage.” It’s all insured.  Don’t get caught.  Learn how not to get caught, even if you have morals that preclude actual crime.  Give free shit to your friends and roommates when they come visit you.  Visit them where they work.  Get free shit from them.  

killtv7.  Get rid of your television.  Forever.  Watching rich people whine is no kind of entertainment for a normal person such as yourself.

8.  Sex, conversation, art, and games are what actually make people happy.  All advertising points back to these free phenomena and tries to tap into their power.  If you are thoroughly modern and you start to see items as information instead of as special physical curios, you will start to get bored by everything you can’t steal easily or produce yourself.  Handmade goods are only meaningful when the hands that make those goods are your own.  The internet has recipes for everything, from delicious marijuana cookies to beautiful homemade books.  Learn to value things by the amount of time it would take you to make them yourself at home.  Egg McMuffins =  EXPENSIVE.  Crepes and blueberries = CHEAP. 

Become cheap.  Don’t fight it.  Go so deep into cheap that you become competition for these eeeeeevil discounters.  Become so cheap that you are affordable to everybody in all your favorite activities (sex, conversation, games, art), both rich and poor alike.  You will have a good life. 

Eat gross-ass blood shrimp, but only have a handful as you scrape someone else’s plate in the back of a restaurant and then wash it.  That is truly “affordable luxury.”

Ellen Ruppel Shell’s CHEAP — Part One

(This is the first of a five-part roundtable discussion of Ellen Ruppel Shell’s Cheap: The High Cost of Discount Culture. Other installments: Part Two, Part Three, Part Four, and Part Five.)

Since present economic developments have caused nearly all of us to reconsider just how we spend our money, I selected Ellen Ruppel Shell’s Cheap for our latest roundtable discussion. For those readers who aren’t familiar with the roundtable discussions, this website will be devoting the entire week to discussing Ruppel Shell’s book, and we’ll be serializing the conversation in five chunky installments from Monday through Friday. The discussion, as you’ll soon see, got quite spirited at times. But the hidden costs of “cheap,” as it turned out, proved to be quite complicated. Be on the lookout for cameo appearances, some unexpected revelations, and a lengthy podcast interview with the author. And feel free to leave any additional thoughts or personal experiences in the comments. Your communications will help many of us to understand and rethink a very important topic.

Edward Champion writes:

“Remember, time is money. He that can earn ten shillings a day by his labor, and goes abroad or sits idle one half of that day, though he spends but six pence during his diversion or idleness, ought not to reckon that the only expense; he has really spent, or rather thrown away, five shillings besides.” — Benjamin Franklin

cheaprt1There’s a bodega that opened up in my neighborhood with a bright and muti-hued awning reading GOURMET DELI. But I’ve examined the goods. The owners are using the same Boar’s Head meat found at nearly every place packing hero sandwiches in the five boroughs. But what this deli has done is undercut the competition. Another deli, situated just one block south, sells a turkey hero for $4.50. About three months ago, this deli had raised its price by a quarter. The regulars still grumble.  After all, everything’s going up.  Metrocards, milk, beer.  But they slide over their four paper George Washingtons and their two copper-nickel George Washingtons.  The hero remains a “good deal.”

But the new “gourmet deli” now offers the same sandwich for $4.25. The old price. The cheaper price.

And after reading Ellen Ruppel Shell’s fascinating book, I now find myself acutely curious about whether this “gourmet deli” is making the proprietors any money. I find myself morally compromised when purchasing a hero sandwich. And I’m wondering how many of you have experienced similar feelings. I want to know if every ingredient has been obtained through equitable labor. But unless I spend a good deal of my time asking about wholesalers and suppliers in the neighborhood, I’m probably not going to get even half of the answer.

benfranklinThe great irony with the Ben Franklin quote (which is dredged up in the book when Ruppel Shell mentions Ben & Jerry’s Free Ice Cream Day, which I’ll get to in a minute) is that we’ve become so dependent upon getting the best bang for our buck that all other time-based considerations fall by the wayside. Ruppel Shell brings up the telltale consumer who is willing to drive 75 miles out of their way to an outlet store to buy inferior goods for a cheaper price. She even describes a personal example: a man who drove up 75 miles to check out her car (on sale), noticed a few scratches, and then drove right back home. This is a curious trade-off, running contrary to Franklin’s wisdom. (Then again, we also live in a nation in which our thrifty founding father appears on one of our most expensive dollar bills.)

While Ruppel Shell presents a number of convincing developments that partially explicate this mentality (to name just three, the fixed price introduced with John Wanamaker’s price tags, Victor Gruen’s use of social space to develop the “shopping towns” that are now ubiquitous and that keep shoppers hanging around, and the “affordable luxury” seen with Coach discount leather), I’m wondering if you folks feel that Ruppell Shell is being too hard on the consumer. I mean, we can’t all be mindless sheep, can we? Is it not possible that our trips to outlet malls or our determination to spend endless amounts of time searching for the best deal may not be entirely tied into discount culture? There is such a thing as window shopping. And maybe we want to waste our time finding odd or unusual things. (I will confess that one reason I like to check out some of these dollar stores is to marvel at the shoddy merchandise. I mean, how often do you see bubble gum from 1972 that’s still on the market? Very rarely do I buy anything.)

billlybookcasetruBefore we plunge into Ruppel Shell’s IKEA Billy Bookcase example, which to my mind (and sadly my personal experience), truly reflects a pernicious reliance upon discount culture over quality, I want to first establish whether Ruppel Shell may be inadvertently suggesting that “bargain hunting” might be the new way of wasting time. Does discount culture and consumerism maintain such a hold on American culture that this is now how we spend most of our leisure hours? Should we pin the blame on corporations such as Wal-Mart for injecting capital into small towns and suburbs and establishing a town center? Preexisting local economies may not have been able to do this. Then again, how much of this is illusory? (Ruppel Shell cites a fascinating study from Emek Basker. Basker investigates the so-called “Wal-Mart effect” of prices lowering throughout community stores whenever a Wal-Mart moves into a community. His findings suggest that not all prices fall. Are there other “effects” beyond pricing that create such conditions? And should we blame Wal-Mart or the people who want a Wal-Mart?)

Citing Ricardo’s theory of comparative advantage is always a good idea to explore in a book of this type – seeing as how free market advocates often dust off this 200-year-old idea and cling to its possibilities like an AIG executive braying for another government bailout. But I’m wondering if comparative advantage is a viable application when we’re talking about consumers who want more than what a local economy might be able to give to them.

I’m also wondering if it’s fair to chide customers for standing in line for Ben & Jerry’s Free Ice Cream Day. Sure, the flavor options are limited. But it’s not as if you’re lining up for melted vanilla ice milk. And, yes, you can always go to another Ben & Jerry’s, slap down three bucks, and get an ice cream immediately. But are people lining up because bargain hunting and consumerism have replaced less conspicuous ways of frittering away our time? Is it the consumer or the corporation who is guilty of letting discount culture and bargain hunting dominate our culture like this? Have we lost the ability to let time simply be time? Why most every action have a monetary value? (That last question may involve bringing up Chris Anderson’s book, which I’ll let the others bring up, for obvious reasons.)

That may be a lot to throw into the fray, but I think I’ll close this opening sally by returning back to my neighborhood. In the past nine months, my neighborhood has seen numerous mom-and-pop stores close their doors due to the economic downturn and the unsustainable rents. In fact, last summer, a bodega was forced to close its doors. It seemed highly successful. It was the place where everybody went, largely because it had more space than the other bodegas and the prices were cheaper. But as it turned out, the owner couldn’t pay the rent on the place for three months and was forcibly evicted. What does it say about our reliance on discount culture when a man will enter into default because the customer is always right, even when he insists on an unsustainable price in an unsustainable economy?

Robert Birnbaum writes:

The recent spate of social science books doting on and then purporting to explain our irrationality in all manner of behaviors (especially consuming) is somewhat interesting and amusing (Gladwell excepted). The examples and case studies range from compelling anecdotes to something less. But if the intention was to blind us with science — well, no dice.

This will no doubt be viewed as simplistic. But given the preexisting gap between various regions of our cognitive faculties, the incessant message droning in the back and foregrounds of our lives to consume, to acquire, to converse about our acquisitions, write about them, devote publications and books to them and, to top it off, to be told in the midst of a national crisis that it was patriotic to shop, this very much guarantees senseless consumption behavior.

As far as I have read, I suppose the history of retailing does provides revelations but the conclusion I am heading toward is that, when retailing moved to large and then gigantic organizations, shopping became an adversarial contest in which consumers were bound to lose.

More TK

Peggy Nelson writes:

Some initial thoughts, building on what Ed and Robert have begun.

I think Ruppel Shell is trying to get at more than wasting time.  I think she’s posing the stronger argument that bargain hunting blinds us to the hidden costs of bargains because of the psychological thrill (at the individual level) of getting more than what you paid for — in some sense.  She’s making a two-pronged attack on the structure of discount economy and culture — that the consumers have their part of the bargain to uphold (or dismantle) as much as the corporations and the government have their part to be forced into acknowledging and changing — at the behest of the consumers, qua citizens.
 
dougrushkoffI just finished Douglas Rushkoff’s Life Inc., which speaks to many of these points as well.  “Big” has a market advantage in our economy; it’s not a level playing field.  Big corporations have easier access to money. The corporations can get bigger loans, at lower rates, than the little guys.  They can also afford big-time lobbyists, and there are any number of instances where lobbyists go back and forth between their lobbying jobs and the industries they were lobbying for.  Government is, in many crucial ways, out of our hands at this point.   But what remains very much in our hands is our own buying habits.
 
I am normally not a fan of the “pick up your own litter” school of thought. It’s not that I think that picking up your own litter is bad. I think it deflects attention and analysis from the larger and more systemic causes of trash.  But in this case, I think Ruppel Shell does a good job tallying the problems on both sides of this tricky equation.  There is something that the individual needs to do here.
 
I know that, if you make very little money as a cashier at Wal-Mart, you’re not going to be able to shop at Whole Foods.  But that’s exactly part of the problem too and part of the hidden costs Ruppel Shell brings to light: discount pay scales, on both the supplier and the retail ends, are a huge cost that is not reflected in the item’s price.  It’s all connected.  Decent-paying, somewhat-meaningful labor, with local, community-based commerce, is more affordable than the behemoth we have now.

I think Ruppel Shell’s a little weak on this final point. She does mention it, but I think it needed a little more ink.  My main qualm with this book was its overreliance on very similar studies by all these B school profs. They are not the B-all and end-all!  Had she not felt the need to underline every claim with a study as a sort of preemptive strike, Ruppel Shell would have had more pages to draw out the final links in the chain a little more strongly.

Also, Ed, I think you’re making a really important point about time, and how it need not/should not always be reduced to money.  There is a tendency to focus on homo economics when talking about the economy, that comes from both the right and left, that we need to guard against.  You’re right to point out that we’re more than just consumers, that our habits, even in the marketplace, are about more than the bottom line.  We’re more than the money!

Colleen Mondor writes:

The one thing I thought Ruppel Shell conveyed quite effectively is that “bargain” no longer equates to quality in our culture. She used the IKEA example well here when she noted that we buy the cheap shelves, knowing that these shelves won’t last more than a few years. But because these shelves are cheap, we think that’s fine. So it’s as if we’ve forgotten (in a cultural sense) what the word “bargain” truly means. It’s not just about the price; it’s about getting a good deal, if you spend money on something that won’t do the job for long. But are you really getting a good deal?

oldteePersonally, I grew up on cheap culture out of necessity. My parents just didn’t have much money and we lived paycheck to paycheck. We couldn’t see the big picture because we couldn’t afford it. Period. But what’s interesting is that, as my parents grew older and could afford to invest in things that would last, neither was able to change their thinking. My mother still struggles to spend more than $15 on a shirt even when she knows that it will likely stretch, fade, etc. She just has certain price points in her head and she just can’t let them go.

Overall, I thought Cheap was fascinating. The book provides readers with much food for thought.

Miracle Jones writes:

Here are some preliminary preoccupations I had while reading this book:

1.  The startling and unironic revelation that Ruppel Shell would rather eat horses than go without meat (taken from the “Note to Readers”).  I admire her honesty, and it’s a brave assertion to make, considering the potential market for this book.

2.  The startling free pass that Amazon receives from Ruppel Shell, despite Amazon being a corporation currently profiting from the economic collapse like no other and raking in ludicrous profits that look a good deal like blood to me.  She mentions Amazon once when she talks about unfair pricing models, and, once again later, when she refers back to that passage.  Evidently, Amazon got caught charging the old customers more than the new ones. Jjust like a drug dealer.  Why wasn’t there any further analysis of this pricing impact? Ruppel Shell knows for a fact that her audience consumes the commodity of books.  Doesn’t Penguin have some “most favored nation” status with Amazon?  Questions abound. 
 
3.  “A similar scenario is played out by urban street vendors today who claim that the Rolex and Cartier watches lining their jackets are not counterfeits but somehow ‘fell off a truck’ on their way to Neiman Marcus.”  I have not seen this “scenario” since cartoons from the 1950s.  Lining their jackets?  Are they also wearing Hamburglar masks?

4.  I wanted to read an entire chapter about what Daniel Ariely discovered when he had male college kids masturbate and then asked them sexually charged questions to determine the exact point when their “reason” disappeared and they could no longer be convinced to wear a condom. What questions did he ask?  Were the college students paid after they came?  Can I do this experiment? Or do I need a degree?

5.  “A psychological state known as the ‘Gruen transfer’ has come to signify when a ‘destination buyer’ shopping for a specific purchase loses focus and starts wandering in a sort of daze, aimless and vulnerable to the siren call of come-ons of every sort.”  I suspect that most of America lives in a perpetual “Gruen transfer.”

6.  “Two feedlots outside Greeley, Colorado, together produce more excrement than the cities of Atlanta, Boston, Denver, and St. Louis combined.  Trucking the stuff off is impractical.  One alternative popular among big companies is to spray liquefied manure into the air and let it fall where it may, coating trees and anything else that happens to be in its path.”  What?!?

Erin O’Brien writes:

I agree with much of what Miracle said. There are no less than 21 pages in my copy of Cheap that I’ve flagged.

If anything, I thought Ruppel Shell was too soft on the consumer. The book is a dense brew of numbers and statistics, but it mostly served to prove what I already knew: that the American dream has rotted to its core. I suppose this could be globally extrapolated, but I’ll keep my comments in my own backyard.

The idea that parents worked hard because they wanted better for their children maxed out years ago, perhaps in the ’70s. Somewhere along the way, the definition of high quality life became “More More More.” We have so much stuff that our stuff has stuff. We can’t get to the stuff we need because the stuff we don’t need is in the way. We rack our brains trying to think of gifts for our loved ones because they already have everything they want or need.

People who amass the most junk are the ones filling emotional and intellectual voids. That’s always been the case. The happier and more balanced people are, the less likely they are to rely on mountains of things. And if the American Dream is reduced to “More More More” stuff, the less money you have, the harder you’ll try to get as much of the stuff as you can for it (read: The Dollar Store). And as far as the junkiness of the junk is concerned, the cliché “you get what you pay for” got old and tired for a reason.

Sure, everybody wants to do right by their dollars. But how do you really tell if someone’s cheap? Watch how they tip the waiter.

I wanted more on cheap culture’s implications from this book, more on how a two-by-four has shrunken over the years and how drywall has become thinner and thinner. Not surprisingly, the most successful parts of Cheap for me were the ones that detailed the true cost of “cheap,” wherein we visit the shrimp farms and consider the implications of China’s labor practices.

This book represents a stunning amount of work, but I must say that I thought the “slot jockeys in track suits and sneakers” on page 88 was just plain mean. Why does Ruppel Shell include this description? This sort of commentary is particularly off-putting when just a few pages later, Ruppel Shell fawns over Prof. Naylor in her “Diane Van Furstenberg-style wrap dress accented with a stunning Plino Visona handbag.” That was the sort of thing that elicited flags from me. Unfortunately, it also eroded the book’s credibility.

The other day, I saw a woman with four small children foraging through a Goodwill drop box. She was pulling out clothes and putting them on the kids, who soon all had on multiple shirts and sweaters in the summer heat. Welcome to the cheapest shopping spree of them all. But I got the distinct feeling that this woman was no bargain hunter. This was a woman doing what she had to do. Although I understand and appreciate all the studies and arguments in Cheap, I wonder how much that woman would care about any of them. Who would tell her not to shop at The Dollar Store in order to delight those kids with a silly little toy?

There are lots and lots of people on this earth. Whether they’re clothed in “track suits,” Goodwill cast-offs, or they’re toting Plino Visona handbags, they all want food and shelter, which presents us with immense and complex problems. We won’t find the answers within the inviting aisles of a Wegmans.
 

“She even describes a personal example: a man who drove up 75 miles to check out her car (on sale), noticed a few scratches, and then drove right back home.”

That was from one of Ed’s comments.

I found Ruppel Shell’s anecdotes weak, such as that story about selling her used car. How extensively did she interview this fellow? Is there any guarantee that he didn’t have additional business in that area? A man comes and looks at her used car. Maybe he was lying about why he declined to purchase it. None of it really matters. But when I see a writer putting forth a serious nonfiction effort, and including this type of chatty personal anecdote, it’s dodgy to say the least. At worst, it can make a reader feel manipulated. All that story told us was what one guy had to say about one used Honda. To extrapolate it as commentary on how and why people spend their money is a fool’s game.

Here is another detail I flagged: On page 133, Ruppel Shell describes an IKEA table. “It looked just the right size to host a child’s tea party.” Why didn’t she go online and find the exact dimensions and let me judge the size of the table for myself? I’m a big girl. I can decide if a piece of furniture is appropriately sized or not. I realize this is a tiny quibble, but the text is inundated with these types of brush strokes. Every one risks making me feel manipulated, which in turn dulls the sharper points in the book.

dollarstoreAs far as your hero sandwich is concerned, Ed, I did feel morally dirty about the frozen shrimp in my freezer after reading Ruppel Shell’s description of the shrimp farms, which is why I found that section so successful. But even here, Ruppel Shell recalls a time when shrimp was a wild and expensive delicacy. There’ a bit of wistful nostalgia in her description. But as she says herself, the good old days weren’t always so good and now wild fish populations are in grave danger al over the globe. Here’s one story to that end by Johann Hari for the Independent:

The harder society cracks down on irresponsible farming, the greater the pressure on wild oceanic populations. Once again, there’s no easy answer.

Throughout all of this, I feel privileged to discuss and read about these issues. People who are cold and hungry couldn’t care less about whether or not a warm plate of food was ethically produced. If all you have is one dollar and a loaf of bread is $1.73 at the discount grocer, it ceases to be cheap. That’s the most mandatory and difficult part of this entire topic, the subjectivity of it.

Sarah Weinman writes:

I have much to say on Cheap and will do so soon. But I wanted to counter Erin’s point about the potential for manipulation when personal anecdotes are included in serious nonfiction. Part of that is publisher-driven; they want the serious medicine washed down with some degree of contextual personalization, if not entertainment. It’s not enough to be treated to the facts, backed up scrupulously (and Ruppel Shell impressed the hell out of me with her endnotes, in large part because this type of research is too often left on the cutting room floor — I’m thinking of the unclear endnotes in David Michaelis’s Schulz and Peanuts, which was a very good biography that could have been stellar with clear and comprehensible references!); the serious nonfiction writer has to have a great voice and answer the pivotal question of “Why should the reader be reading your book?” Too much of the author is a problem, but just a little bit seasons it just right.

Which is to say, I didn’t have a problem with that personal example. It passed my believability test and brought home the point that people will add needless costs in order to find the lowest price, thus negating the price reduction in the first place.

Peggy Nelson writes:

I’d like to look at the book’s great unasked question, which is the reason she was compelled to write it (and to have us read it): What to do about hidden costs?  Ruppel Shell spends significant time tracing and exposing the hidden costs of “cheap”: personal, social, environmental, systemic.  What if these hidden costs were incorporated into the price?  “Cheap” would suddenly become prohibitively expensive.  

But then what?  Okay, so this plastic toothbrush from China is $47.50. Or maybe even $899.99!  Well, I’m not buying it, and neither is my neighbor who doesn’t have the financial luxury of buying a nice local sustainable wooden one at Whole Foods for $26.95.  But suppose there are no local small manufacturers around, no weekly farmer’s market that could serve the entire community, and no place that doesn’t depend on the vast oil-based chains of import/export.

How do we get from our current system, in which the hidden costs are catching up and twisting us into a vicious downward spiral in all areas, to a more equitable system, in which price reflects real cost, and local/sustainable is the more economical option?  In other words, how do we get to Utopia?  What are the practical or general steps?  Do we need The Revolution?  Because we all know how well that’s worked out each time.

Levi Asher writes:

I find myself less excited by this book than the others so far, and less convinced about its arguments. I do admire Ruppel Shell’s mission. I like the type of psychological investigative journalism this book represents. I have a feeling I’d relate to her first book (about modern eating habits) more than I did to this one.

I can’t relate to Cheap because, while Ruppel Shell writes as if every single modern American is caught up in the Kmart Syndrome, I think I’m immune to it in the first place.  I don’t feel any emotional attraction to consumer goods and I wouldn’t cross a street to get a bargain.  I do like stores like Kmart and Target for their practical simplicity, and I don’t think I ought to be considered part of a brainwashed bargain-hunting horde because of this.

Ruppel Shell is especially on thin ice with me when it comes to IKEA.  I have tended to move every few years in my life, and IKEA furniture is exactly what I need.  Long term value?  Who cares!  I don’t need to carry around a cherished antique.  I want to pay $70 for a bunch of pressed wood with screws and pre-drilled holes and a funny Swedish name that I can put up in an hour and throw away when it comes time to move again.  Maybe I’m crazy, but I always considered IKEA furniture to be an example of Zen perfection in home furnishing.  Ellen Ruppel Shell’s book does not make me want to change my ways.

I’ve written in the past about why I think it’s essential for the publishing industry to give up its sick addiction to expensive hardcover publishing and begin releasing new titles in affordable paperback. Here again, my philosophy seems to head-butt directly against Ruppel Shell’s, though really it’s not the hardcover prices that I despise so much as the size. Even as I read some of Ruppel Shell’s better and more intriguing passages in this book — and there are many of these — I wonder how to reconcile Ruppel Shell’s arguments against “cheap” with my own impassioned past arguments against “expensive.”  I’m simply at a loss.

What I like best about this book is its psychological contradictions — the fact that people will spend money to get a bargain and then consider that they “won”, the fact that a homeowner will cherish the memory of a couch bought on a “good deal” decades earlier, as if this really mattered at all.  This is pointed stuff and I enjoyed reading it.

But it occurs to me that this kind of bargain-hunting, for those who engage in it, must be simply a sport, a hobby.  Would Ruppel Shell deny people a hobby they enjoy? Sure, people can spend a ridiculous amount of time hunting pointlessly for bargains.  But they can also spend a ridiculous amount of time collecting stamps, or studying baseball statistics, or posting to blogs.  Maybe it’s just fun.

bottled-waterI remember once having an argument with a friend at an outdoor rock concert on a summer day.  I was about to pay $8 for a bottle of Poland Spring water from an amateur price-gouger, and my friend said I was crazy and the price-gouger was unethical.  I didn’t see the problem or the ethical violation.  The price-gouger had done the work to truck a Styrofoam container of ice and water bottles into our stadium, and that effort certainly seemed to me to be worth an $8 reward. 

The fact that I didn’t mind paying $8 for this water bottle probably means I’m not the target audience for this book.  Or should I say the “Target audience”, if you’ll pardon the pun …