Month / May 2011

by Edward Champion

BEA 2011: Interview with Book Country’s Colleen Lindsay

A conversation with BookCountry’s Community Manager Colleen Lindsay.

Correspondent: Okay, so I am here with Colleen Lindsay, who has something called Book Country. Which may in fact be a realm or may be something else. Why don’t you tell us about it?

Colleen Lindsay: Let’s see. Book Country is an online writers workshop for writers of genre fiction. Specifically science fiction, fantasy, romance, and thriller.

Correspondent: Well, what can it possibly do for writers and editors and fanboys?

Lindsay: Oooo, fanboys. Fanboys probably will not find a date on Book Country. But they can post their writing on there. What Book Country is for – it’s a safe place for writers to upload portions of their manuscript. Any kind of fiction that they’re writing, as long as it falls into one of our genres. So they can upload flash fiction, short fiction, novellas, short stories, partial chapters, full chapters, full manuscripts. And they can get feedback from their peers. So they’re going to get peer reviewed by other writers. There are industry professionals on there. Agents and editors. Some of them who are there under their own names. Some of whom are incognito. Because they’re also there as writers. And we’re forming a cool little community up there where we’re getting really supportive and constructive feedback.

Correspondent: Well, let me ask you something. Why is the feedback for Book Country better than an MFA workshop or a serious editor who’s going to devote her time really looking over a manuscript? What are the advantages here? Why would someone do this?

Lindsay: It costs zero dollars. (laughs)

Correspondent: Aha! So because you’re willing to give it away, it’s somehow better? You’re going for the free/cheap/discount culture approach?

Lindsay: What we’re hoping to do here is – this is for people who maybe don’t live as close to a metropolitan community as some other writers. If you live in a major metropolitan area, it’s really easy to find a writers community or writers groups. Critique groups, classees, writers conferences. But sometimes if you live out in the middle of nowhere – in the middle of Ohio, in the middle of Dakota – you don’t have access to all of these things. And it would be nice to find a place online where you could get feedback, build community, get support, and hopefully learn to be a better writer. One of the things that we are offering on here – Danielle and I both have many, many years of publishing experience. And we’re on there. We’re hands on all the time. We’re reading things. We’re answering questions in the discussions board. We’re having some published writers in there who are also giving feedback. So they’ve been very helpful. And we see it as a way for some published writers to pay it forward. So that’s one thing that we’re hoping some writers will use. We’re hoping it will be useful for people out in the middle of nowhere.

Correspondent: What makes Book Country different from what Richard Nash is doing with Red Lemonade? Have you actually been in contact with him? Because he also has a community online where people can put their manscripts up and critique them as well. It seems to me that there’s a strange schism because you’re going more genre and Richard Nash is going more literary. Have you considered some sort of collaboration? Have you talked with each other? Have you considered working with each other?

Lindsay: We’ve actually been in contact with Richard and with other communities like figment.com and Wattpad. I think that there’s room for a lot of these different communities. I think that what Richard is doing is, as you said, very different. We are focused on genre fiction, which is not his forte. Although he does have a good track record with some speculative fiction. I think he’s really gearing towards the literary writer, which is something that we don’t have on our site. Also the feedback is a little bit different. With Richard’s site, you can actually go into a manuscript and annotate it by leaving comments. So it’s a different kind of commenting system. Not better, not worse. Just different. Actually, his annotation system on Red Lemonade is really cool. I love playing with it. On our site, it’s more people upload a chapter, you give critique on a particular chapter. You give critiques based on overall feedback. And then the writer who uploads gets to pick two different criteria that they feel they need the most help with. So we give them different criteria to choose from: POV, plot, dialogue, pacing, character development, continuity, setting. And the writer can say, “Well, my character development isn’t great. I can use some help with that.” So they can ask for specific areas of feedback. One thing I wanted to say. I think there’s room for writers to belong to more than one of these communities. Because I think that it’s always good to build more community. And it can’t hurt to get different feedback than the feedback that you’re getting.

by Edward Champion

BEA 2011 — Michael Moore

Author and Filmmaker Michael Moore shows up at BookExpo to promote his new book and himself.

A somewhat trashed Michael Moore arrived ten minutes late for his Wednesday morning “signature event” (“a unique new opportunity here,” according to the man who introduced him, who also declared that Moore “forces us to react”) at BookExpo America. Moore, dressed in a red baseball cap and green cargo shorts, began his presentation by offering tepid yet crowd-pleasing quips about the Republicans cutting the Veterans Administration, eliminating traffic lights, and getting rid of kittens.

“Enough picking on them,” said Moore. “They’ve got a rough road ahead of them.” He then continued with a lot of football metaphors for the audience, which didn’t really look like sports enthusiasts. “I was saying last night, you know, they caught this great pass back in November and they started running in the opposite direction back on the football field away from their goal!”

It appeared that Moore didn’t quite understand the type of audience that comes to BEA.

“I assume most of you work in bookstores?” uptalked Moore. “The librarians are here?” When a handful of teachers responded to his Catskills act, he replied, “Some teachers? Oh great. Of course teachers are to blame for everything. All the money that they’re taking from us.”

Then having secured a low-key audience, Moore announced his new book, Here Comes Trouble: Stories From My Life, due out in September. The book, a collection of two dozen short stories (“but they’re all nonfiction”), chronicles Moore’s life before Roger & Me.

“There’s a short story about getting lost inside the Capitol building at eleven years old,” said Moore. “I didn’t see the sign that said SENATORS ONLY.” A man reading a newspaper — who turned out to be Robert Kennedy — helped Moore find his parents that day.

Another story involves Moore asking his parents if he could leave home at fourteen. “I said I wanted to be a priest. So I went to the seminary at fourteen years old.” Moore explained that the story allowed him to investigate his Catholicism.

“There’s a whole bunch of things like that,” said Moore. “I found myself present at a terrorist incident in the 1980s.” That incident allowed Moore to “write about what it’s like to actually be present at one of those terrorist incidents and live.”

The book, continued Moore with his masterful aw-shucks put on, “explains how I got to be where I got.” Yet he never explained how any of his stories, which also concern how he hired many ex-Navy SEALS for his security detail, would be of value to someone who was unemployed or trying to pay off a subprime loan. Moore reported that the stories were “interesting and wild. Some are funny and not so funny.”

Moore than read an excerpt from his book (and most of his presentation time was devoted to this). The excerpt recreated his infamous night at the 2003 Academy Awards. “It’s weird,” said Moore in the middle of reading. “It’s the first time I’ve read those words out loud since that night.”

Moore’s excerpt revealed that Moore was convinced that he had let everybody down. “I ruined their night and I suddenly sunk into a pit of despair,” read Moore. But there was more than a hint of self-aggrandizement in his excerpt. “People stepped away from me for fear that their picture would be taken.” This correspondent had to wonder if other people considered Moore to be as important as he clearly thought himself to be. Moore noted that film studio executive Sherry Lansing came up to him and said, “It hurts now. Someday you’ll be right. I’m so proud of you.” Moore’s excerpt revealed that he “believed they were right. I got to listen to more boos over the next 24 hours. Going through the hotel. Walking through the airport.”

But Moore’s excerpt was disingenuous. Because he failed to observe that when you say something outrageous and/or contrarian before a large crowd, they’re not exactly going to welcome you in open arms. When he returned home from the Oscars ceremony, he saw signs tacked up on his property.

“It was time to call in the Navy SEALS,” Moore read with typical subtlety. Moore explained that he had hired a security group composed of former SEALS, that he had been assaulted and people had tried to assault him, and that one person had tried to blow up his house. “The SEALS basically saved me and kept me alive.”

Kept Moore alive? Moore has certainly said and filmed many brave and provocative moments in his career. But I wasn’t quite sold on his pity act. Perhaps there’s an additional moment in his forthcoming book in which he comes to terms with the fact that he’s a loudmouth. But that pivotal introspection and unapologetic acceptance of his nature seemed to be missing.

This discrepancy proved especially troubling when Moore painted two of his enemies as obsequious types seeking an apology. One guy who called him a “shithead” allegedly recanted. “I told him that we had more in common than not. Eventually I got a smile from him.” Another man working the boom mike on The Tonight Show approached Moore shortly after his guest appearance. He had apparently yelled “Asshole” at the Oscars. According to Moore, this man had tears in his eyes and said, “I never thought I’d see you again. I can’t believe I’d get the chance to apologize to you.” “You did nothing wrong,” replied Moore. “You believed your President. You’re supposed to believe your President. If we can’t expect that as the minimum in office, then we’re doomed.”

To turn Moore’s logic around, if we can’t expect the filmmaker to consider that there may be problems with his approach and that not all of humanity will bow in sycophantic deference, then perhaps his book project is a doomed prospect for anybody who disagrees with his politics or his methods.

When he finished reading, there was a loud applause.

“That was really cool,” said Moore. “I got to do this for the first time.” Moore didn’t thank the crowd.

by Edward Champion

BEA 2011: The Future of Ebooks Publishing Executive Panel

When five big executives come together to discuss the future of ebooks, have they truly considered the customer?

The Future of eBooks Publishing Executive Panel

Participants: Tom Turvey (Google Books – moderator), Andrew Savikas (O’Reilly/Safari Books Online), Evan Schnittman (Bloomsbury), Amanda Close (Random House), and David Steinberger (Perseus)

If you were an industry type giving a half goddam about the future of publishing on a late Tuesday afternoon in New York, you had two venues at BEA to deposit your worries. If you were a squeaky kidult wishing to rah rah rah rather than stare into hard reality, there was the 7x20x21 series of self-congrulatory dispatches competing with the floor’s mad transactional noise. But if you were an adult and if you understood why the maxim “follow the money” is not one to blithely ignore, then you headed downstairs into a spacious room, where corporate executives discussed the future of ebooks.

It was a packed house attracting no specific type. Italians chatted behind me. There were guys in the back finding ideal standing positions to make a quick escape if the panel went bust. But nearly every seat was filled through the end. I suppose that when you promise an audience some glimpse of the future, it’s a guaranteed draw. Except for the young people too busy with the collective adulation upstairs.

“The book business is a very long tail business,” began moderator Tom Turvey. I knew he was with Google even before he even said “long tail.” For not more than a minute before heading to the lectern, he checked his phone: one final hit from the electronic communications crack pipe.

As one of the Google People, Turvey had the nerdy nihilism you’d expect from a director of strategic partnerships. He was careful not to express too much enthusiasm, but he did seem to relish the idea of print being as dead as the gramophone, especially midway through the discussion when he asked three of the panelists (excluding Amanda Close) if the agency model was a feature or a bug. “Personally I think it’s a bug, not a feature,” replied O’Reilly’s Andrew Savikas. “It was a moment in time,” replied Bloomsbury’s Evan Schnittman. Perseus’s David Steinberger was the most practical of the four: “I would just say it’s too early. I think we’re overexcited about this issue.”

But Steinberger’s wise response didn’t stop Turvey from pushing further on the topic. Indeed, there is little doubt in my mind that the man spends many evenings in hotel rooms wiping the gushing drool from his chin after marinating his mind in some Bradbury-like vision of a world without books. (When asked by an audience member if Google was working on replicating the experience of a bookstore, Turvey replied, “We have some of our best engineers working on this very topic.” Never mind that the panel demonstrated that ebooks have created problems for consumers that these five corporate titans didn’t really wish to address.)

“Publishing does not know how to market ebooks yet,” said Schnittman. “You’re looking at bestsellers tracking with bestsellers. Everything that we’re marketing in the stores is selling just as well.” I became skeptical of Schnittman when he started clenching his left hand, a gesture reminding me of some dodgy villain from a melodrama. Schnittman liked to talk quite a bit.

“Let’s be honest with ourselves,” continued Schnittman. “We’ve never marketed backlist before.”

These rather assumptive generalizations had me wondering if Schnittman had ever settled his precious hands onto the raw joys of genre or contemplated the way in which an author winning an award often results in backlist titles being repackaged. And what about presses like the University of Chicago Press, finding new life for Anthony Powell and Richard Stark?

“The big challenge that we’re all facing is the digital world,” said David Steinberger. Steinberger was more interested in the way in which consumers discovered books. “Digital is very good for hunters and not so for gatherers.” These were metaphors that a male computer geek could understand, but when he presented specific data about the bottom 50% of Perseus’s titles earning 2% of the print revenue and 12% of the ebook revenue, these statistics helped steer the conversation away from Turvey’s regrettable Gladwellian terminology.

“Those books are not easily found in the physical world,” continued Steinberger. He brought up Dancing in the Glory of Monsters, which had very poor distribution, but managed to nab 62% in ebook revenue. The same went for Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty. Not a sexy title for the Grisham crowd, but the book managed to secure 60% in ebook revenue. “I think you are seeing a lift in the tail,” said Steinberger. “If you’re publishing John Grisham or Tom Clancy, you have another set of rules.”

Random House’s Amanda Close didn’t close the deal upon her turn at the mike. Overly general in her answers and needlessly self-congratulatory in tone (though not haughty like Schnittman, of which more anon), Close wallowed in general corporatese. “I would argue that it’s early days in retail and that we are working with our partners every day to collaboratively work on that browsing experience. That discoverability is really coming through online to replace certain things.” But if Close admitted her desire to argue, it was all for naught. For she brought no argument to the table. “Things in the physical world can reiterate things in the digital world.” You can probably say this about getting lucky after a long dry spell downloading porn. “Our challenge is to deeply understand the dynamics of the marketplace.” Close’s challenge was to deeply understand that a panel of this ilk requires something a bit more than reductionist statements. From the perspective of this observer, she failed. It didn’t help that she smiled brightly and nodded her head after spouting off some of this malarkey.

“Digital distribution is extremely efficient at meeting demand,” offered Andrew Savikas. Yet he also conceded that much of the demand is due to consumers discovering the books. He was right to note the “popularity within the store which generates the feedback loop,” but he wasn’t willing to distinguish the differences between discoverability in a physical bookstore (accompanied by a skilled bookseller) and an e-bookstore. Perhaps it was because he preferred to hawk Safari Books, which has “both lengthened and fattened the tail.”

“While I do expect there to continue to be perhaps a need for the biggest players to focus on those hot titles,” continued Savikas, “I think this ecosystem offers an opportunity for smaller players to find a niche.”

But who are these smaller players? Safari Books? Authors who self-publish at the Kindle Store? Much as yesterday’s panel failed to establish terms, I kept wondering why a thoughtful if somewhat long-winded guy like Savikas couldn’t espouse the pragmatism offered by Steinberger. Savikas was holistic enough to consider Netflix’s current domination of bandwidth, but does this even apply to books, which are an entirely different medium requiring an entirely different commitment?

“I think everybody starts seeing the phenomenon where something hits the list and it becomes self-perpetuating, you know?” responded Close on a question relating to bestseller lists. “I actually look forward to the retail experience evolving so that we can see some segmentation.”

But how can you have an evolving retail experience when there’s a reluctance to experiment? Turvey questioned Close minutes later when he asked her, quite fairly, if Random House’s organizational attitude had changed in light of the fact that more self-published authors had entered the ebook arena.

“Um, you know the way I would actually answer that is we are always testing things with our new authors.” But how? “It’s not a phenomenon that has been driven by the self-publishing platform.” I’m guessing that Amanda Hocking would disagree with this.

Steinberger brought up Go the Fuck to Sleep as an example of online conversation translating into sales. He then quoted The Cluetrain Manifesto: “A market is not me telling you something. A market is a conversation.” But while it’s undeniable that some conversation has started with Go the Fuck to Sleep, nobody on the panel wanted to admit that this was a bit of a fluke. But it did cause Schnittman to reveal more than a bit of resentment towards the consumer.

“Consumers need help,” he said. “We throw at them how many thousands of books?” He then hunched forward. “What matters is there’s an authority. It’s the free market, baby.”

When Turvey asked why all the book recommendation engines sucked, he allowed Schnittman to fall into his Socratic trap. (The unvoiced assumption: what is a bookseller but the ultimate book recommendation engine?)

“I think people do use it,” huffed Schnittman, when Turvey brought up the failed Genius feature in iTunes. “You use it with a caveat that it sucks.”

Then he got a little defensive. “You in the world of algorithms, you’ll figure out something theoretically better and better.” He then suggested that “the tail was wagging the dog,” before attempting to retract this because he had “used it yesterday. Nobody quote me on that one.”

I kept wondering why this apparent professional was more concerned with l’esprit de l’escalier rather than legitimate ideas. But at least he wasn’t as bad as Close, who again declared her willingness to argue in lieu of a legitimate argument: “I would argue we have always cared deeply about our consumers.” But for Close, that care has more to do with “buzz meters” and point-of-sale data.

Schnitmann got very riled up about territorial sales, which has presented many ebook customers from accessing certain titles. “Where we see the Internet as a world that doesn’t respect any borders, we’ve actually set up the system to present consumes to buy.”

This caused Savikas to question the wisdom of such an approach: “The notion that we can or should enforce geographic restrictions on web-generated content is a lost cause. And I feel sorry for your customers.”

“I don’t have the rights to them though!” whimpered Schnittman.

“I don’t believe territorial restrictions make sense in relation to content.”

Savikas elaborated on this, believing that electronic sales would eventually become the primary way of doing business and that territorial restrictions don’t reflect the fabric of the Web. Schnittman countered, with more Palpatine-like hand cluthing gestures, by suggesting that “different economies have different needs.” Savikas replied, “I don’t think there’s anything wrong in adjusting the pricing geographically.”

Territorial copyright is certainly an issue. But when a woman approached the mike and declared herself a “frustrated customer,” explaining quite pasionately to Schnittman, “I don’t think that you’re respecting the consumer at all,” it became clear that the panel didn’t want to discuss the real issue: the customer is always right. “Do you have a question?” sneered Turvey from the podium. “Why don’t you think more about the consumer?” said the woman, not missing a beat.

Schnittman did not offer an answer. Nor did any of the other four. And their silence spoke volumes about their collective comprehension of business-customer relations.

by Edward Champion

The Bat Segundo Show: Tayari Jones II

In this 30 minute radio interview, Tayari Jones returns to our program to discuss Silver Sparrow, plucking dialogue from ridiculous ex-boyfriends, and whether a novelist is as bad as a bigamist.

Tayari Jones appeared on The Bat Segundo Show #395. She is most recently the author of Silver Sparrow. She previously appeared on The Bat Segundo Show #99.

Listen: Play in new window | Download

Condition of Mr. Segundo: Resisting the creative death knell kickstarted by marketing forces.

Author: Tayari Jones

Subjects Discussed: The limitless stories contained within any one city, writing about Atlanta, not living in a place you’re writing about, unanticipated shifts in character perspective midway through a massive project, numerous tips from Ron Carlson, tapping out a voice, writing a last chapter from every character, the origins of Raleigh, Hemingway’s iceberg theory, inventing an extended family and ambiguity, the two types of writers, working things out on the page, finding the story from a large bundle of pages, James’s stammering, being attracted to characters who are autonomous entrepreneurs, American fiction’s failings in depicting work, bigamists, how fathers are evaluated, whether bigamy is a pack of lies, taking lines from ridiculous ex-boyfriends, perspectives guided by time and situation, [12]

EXCERPT FROM SHOW:

Correspondent: I also wanted to ask you about James’s stuttering. This was a very interesting character quality. Because here’s a man who has two wives and it seems almost as if he’s stuttering wives. And so I’m curious about when the stuttering entered into the equation of his character. Was it there all along? Or did it come as you were writing the dialogue?

Jones: James always had a stammer. I knew that I didn’t want him to be like a smooth operator. Two wives, two kids. I wanted him to be kind of an awkward person and, in a way, with his two wives an embarrassment of riches. He can’t believe he had one wife. Now he has two wives. So his stammer just came as this kind of awkwardness for him. I don’t remember coming up with it. It’s always been a part of him. I mean, one of the things that came later for him was his profession as a driver. And that came later. He needed something to do. And he needed something to do that would allow him to have these two wives. And I was thinking, “Oh, he’s a driver.” And I liked the idea of him being an entrepreneur. I think I’m attracted in stories — because I have one in Leaving Atlanta — of these men who are their own bosses. They’re not rich. But they’re their own bosses. This kind of autonomous man.

Correspondent: The self-made man. Exactly.

Jones: And they get written up in their local paper in small articles. Like they have lives to be proud of. But they’re not rich. And I like my characters to work. I like my characters to have jobs. I hate the way that in so much of American fiction you have no idea how these people are supporting themselves. Every person in this story has a job.

Correspondent: Or worse yet, you have the protagonist as a writer or an artist or some sort of stand-in for the actual writer who’s writing.

Jones: Or you give them some crazy inheritance.

Correspondent: (laughs)

Jones: So that the story can happen. You need your character to take a nine year trip. But you have to give them an inheritance to take the trip. Which makes them in a different class. I think that real stories happen as people work. I know my life is happening. And I work every day. So I like to write characters as well.

Correspondent: This also leads me to ask. Did you contact any bigamists? Whether past or present practitioners?

Jones: No, no. I don’t know any bigamists. But you know, the thing about people having these half-siblings who share a father, I know a lot of people who have called them silver sparrows. I know a lot of silver sparrows. And I have talked to a number of them. Everywhere I go, I meet one. Since this book has not even been out, since it’s been in the world and people know it exists, I get emails from people that say, “I’m a silver sparrow. My father had another family.” And I’m interested in this idea of how do you evaluate a father. Because there are a lot of men with more than one set of children. And the different children have a different relationship. Just the other day at the Florida festival, a woman said to me that she had written on Facebook her status on Father’s Day. You know, “Happy Father’s Day to my amazing dad. La la la la.” And she saw her sister, who has the same father and a different mother. And for her status, she wrote, “I never had a father because the coward wasn’t there.” And it’s the same man. Is he a good man or not? How do you judge him? Do you judge him the way that he treats his best child? The way he behaves best? The way he behaves worst? Do you come up with an arithmetic mean? What do you do? So many people have this issue.

Correspondent: You approach bigamy from the vantage point of “This is a pack of lies.” On the other hand, what is a novelist but someone who also promulgates a pack of lies? Who is worse? A novelist or a bigamist?

Jones: I did not say that this bigamy is a pack of lies! I think I approach this bigamy as practical. He’s not lying to everybody. He’s not lying to his second wife. So it’s not a pack of lies. It’s a pack that involves lies.

The Bat Segundo Show #395: Tayari Jones II (Download MP3)

This text will be replaced

by Edward Champion

BEA 2011: “The E-Book Era is Now”

At BookExpo America, helpful data is presented on ebooks. Now if only we can all agree on what a “power buyer” is.

The E-Book Era is Now: What Does It Look Like From the Consumer Perspective? And What Do We Do About It?

Participants: Kelly Gallagher, RR Bowker; Angela Bole, Book Industry Study Group

On Monday morning, approximately one hundred besuited souls assembled in a large conference room without a single distinguishing architectural feature. Like much of the Jacob K. Javits Convention Center, it was an ideal place to commit suicide if you were having second thoughts.

But the occasion on Monday morning was slightly cheerier. After Angela Bole, an executive director at the Book Industry Study Group announced, “Shrinkage is not an option,” leaving me to wonder whether there was some detumescent publishing commodity comparable to cold water, a man with a speaking style somewhere between a regular guy and one of those obnoxious autistic types who fly in from Mountain View and walk into a room as if they own the place prepared to discuss a “most unique” [sic] situation.

Kelly Gallagher, a vice president at R.R. Bowker, delivered a presentation called “The E-Book Era is Now.” I didn’t realize you could call a two year period an “era,” but I was curious to learn how this “looked like from the consumer perspective.” I also wondered if Harry Selfridge’s maxim was applicable in the Internet age. Was the customer right? Or were much of the players full of hot air? As it turned out, it was a little of both.

Five minutes before the panel began, I was handed a flyer announcing a study conducted by the Book Industry Study Group. Some of the cited results: print customers who have download ebooks have jumped from 5% of the total in October 2010 to almost 13% in January 2011. Fiction has dominated downloads as a whole. Free samples and low prices win customers. There are “power buyers.”

What the hell was a power buyer? Well, as our somewhat suspicious friend from RR Bowker informed us, it was a catch-all term not unlike “artificial sweetener.” You could call a power buyer (as Gallagher did) a 44-year-old woman who made $77,000 a year who sits on a beach buying predominantly fiction (mostly romance). Or you could settle for a more general idea: the power buyer as someone who purchases an e-book every week. As a Powerpoint slide later revealed, that definition wasn’t entirely right either. I was told that, in March 2011, about 18% of power buyers acquired ebooks weekly, that about 52% purchased ebooks once or twice a month, and that about 28% “rarely/sporadically buy.” I suppose that if you fall into that latter category, everybody with a portable reading device can be called a “power buyer.” So if you happen to own an e-reader, feel free to shout “I’m a power buyer!” just after the Romans nail you to the cross. Either that or someone in the Bowker office had that catchy Snap! song on repeat.

When Gallagher opened his presentation with an awkward metaphor about the blue people from Avatar, it was clear that he hadn’t quite studied the film’s imperialistic message – even if he did close with a slide suggesting a sunny if somewhat backhanded multiculturalism. But he did offer some information about the state of ebooks that was helpful for today’s digital movers and shakers.

“That’s what we call the hockey stick,” said Gallagher as he presented a line plotted by rising percentage points with a noticeable dive last month. In April 2011, ebooks had fallen to about 11% of the market. This was the first dip that ebooks had seen and the closest thing this Gallagher had to a Sledge-O-Matic. But Gallagher was careful to suggest that this had more to do with “fluctuations” of a nebulous nature.

“The e-buyer today is really moving the market,” said Gallagher. But he didn’t quite say how. He did note that “power buyers” were very dedicated to their personal devices and had largely abandoned their PCs. And the power buyer, whether a 44-year-old woman or a guy wearing nothing but his underwear in a dark room compulsively hitting a one click button, was different from the core e-textbook buyer, who is a 23-year-old male grad student (or distance learner) who was more likely to pirate than underclassmen and who purchased 17% of his textbooks in “e.” (Wild stab in the dark, but I’m guessing that Gallagher didn’t attend a lot of raves back in the day.) This textbook buyer, whoever she may be, does not have a clear sense of download. Unlike ebooks, there are certain barriers with e-textbooks — namely the fact that e-textbooks cannot compete with physical textbooks — that prevent the e-textbook from growing. It wasn’t a surprise to learn that the laptop (51%) and the desktop (20%) reflect the top shares of the e-textbook market, with dedicated devices not really fitting the bill. Students want highlighting, note taking, and searchability. But the e-textbook market isn’t giving it to them. 75% of students still want the physical textbook.

But on the trade front, Kindle is the dominant source, still growing in market share. It is estimated that Kindle reflects about 65% of the ebook market. Dedicated e-readers have replaced the PC, which was once the #1 device for the ebook market in 2009.

Gallagher presented some interesting stats on price. For both ebooks and e-textbooks, price comes in as the sixth most compelling reason (behind portability and convenience) for why people purchase them. Topping the wishlist of wants on ebooks? “Give or lend ebook after you’re one with it.” This suggests very highly that present DRM factors are not the way to win your customers. What was especially interesting about Gallagher’s presentation is that the Kindle has only just recently reached a 50% customer satisfaction rate. And the Nook hasn’t made that much of a customer satisfaction dent at all. Gallagher didn’t elaborate on whether this was the tendency for customers to complain or a closet loathing for portable readers. But as he put it, “We still haven’t delivered the ultimate experience for the consumer if they’re not operating over 50%.” (One also wonders how e-readers would stack up against smartphones. This seems like a pivotal customer satisfaction comparison to run if one is to talk about being in “the e-book era.”)

Gallagher brought up “digital fatigue” as one explanation for the poor performance of e-textbooks. “They are continually wired in their lives,” he said. “Many are indicating they just don’t want to go there with books.” On the other hand, another slide informed the audience that it was “too early to tell” about the effect that digital fatigue is having.

While some “power buyers” were still buying print books, the numbers suggested that 45% of “power buyers” were buying a decreased number of hardcovers and 50% were buying a decreased number of paperbacks. If this sounds gloomy for print acolytes, the other side of the coin is that ebooks have greatly helped to expand the total market. Gallagher didn’t have specific numbers or dollar figures on this front to offer. I presume that one will have to cough up the dough to buy his report. But near his conclusion, he did say, “We need to understand which part of the market we’re really talking about. Are we focusing on the right power buyer?” That’s a good question. But if a “power buyer” is such a plastic idea, shouldn’t the ebook industry focus on solidifying that before talking about “focus?” Especially when it comes from a guy who claimed that authors can “manage their own destiny” online. While Gallagher’s data was mostly useful, I felt at times that the audience was collectively reading a Choose Your Own Adventure novel rather than seriously considering the future of publishing.