The Book Reviewer’s Downgraded Credit Rating

On August 6, 2011, The Los Angeles Review of Books‘s Tom Lutz published an essay about the future of book reviewing suggesting some evolution of “old-school commerce” through a somewhat questionable “private philanthropy.” Rightly decrying The Los Angeles Times‘s recent decision to cut its entire freelancing budget devoted to books coverage (which included Susan Salter Reynolds, ignominiously diminished from staff position to freelancer in order to save her corporate employer of twenty-three years some money), Lutz lamented “the agonizing death of print journalism” while also expressing his hope that his own outlet could “raise the money from foundations, private individuals, and advertising to reemploy at least a few of the people who have been washed out to sea by the seemingly endless waves of firing and cutbacks in the print world.”

Lutz further claimed that there was “a missing generation of journalists” — with the last “youngster” at the Times being Carolyn Kellogg in her mid-forties. What Lutz failed to observe, however, was that Kellogg was plucked from the online world. What he also did not acknowledge is that The Los Angeles Review of Books is not a print outlet, but an online one. And while the quality of Lutz’s stewardship has been commendable so far — especially his recent efforts to find new regular perches for both Reynolds and Richard Rayner (another Times freelancer let go) — he has failed to be transparent about the degree to which he is paying his contributors. He has indicated that The Los Angeles Review of Books has “raised about 10% of what we need,” but he has not offered a specific dollar amount, much less any revenue-generating plans outside of selling T-shirts and tote bags.

Financially speaking, The Los Angeles Review of Books is no different from any other group blog or online magazine. As Full Stop‘s Alex Shephard observed, the question of basic survival is crucial to all writers, regardless of where they come from. The Los Angeles Review of Books‘s present interface relies on Tumblr and, even though it has featured close to 100 posts, it is just as dependent on volunteers and donated time as any other online outlet. As such, so long as it does not pay, it assigns zero value to the labor of its contributors, which makes it not altogether different from The Huffington Post.

Lutz’s biggest oversight — a blunder likely inadvertent, but one nevertheless insulting to the many journalists currently toiling online for free — was his failure to acknowledge the countless outlets that have sprouted up in response to a diminishing book reviewing climate. Missing generation of journalists? What of The Millions, The Rumpus, Full Stop, The Quarterly Conversation, the reviews recently introduced at HTML Giant, Open Letters Monthly, the monthly reviews over at Bookslut, Words Without Borders, and other quality outlets too numerous for me to list? Reynolds, Rayner, and Sonja Bolle have certainly read a great deal. But what of the twin deaths of Ed Park’s science fiction column (Astral Weeks) and Sarah Weinman’s mystery column (Dark Passages)? Both of these serious readers disappeared only a few months before the latest assault on Times contributors. Even if Park and Weinman were discouraged from continuing their vital columns, walking away from their respective gigs because of frustration with those running the show, they were nevertheless victims of the Los Angeles Times‘s ongoing war against books coverage. Real editors would have committed themselves to keeping Park and Weinman on board. And what of Reynolds’s comment at this Publishers Weekly article?

I offered to continue writing for very little money until things got better. Also the quote about continued commitment is insulting to readers’ intelligence. When I was laid off a year and a half ago I was assured by the editor of the book section that it was purely cost cutting and there would be no more hires. Next thing I knew he had become the book critic and then they hired a full time blogger one month later. I understand these are tough times but isn’t publishing a world in which expertise has some value?

* * *

Lutz’s essay is unwilling to swallow the bitter pill: in a world of free, expertise no longer has any value. The National Books Critics Circle can hold all the panels it likes about the state of book reviewing, but this clueless organization of ostensible professionals refuses to comprehend the present journalistic environment. On the books front, there are few places left for paying journalists.

Are times now so tough that we cannot find ways to prop up our peeps? Don’t journalists or books experts deserve to be paid for their work?

The above video, featuring the angry writer Harlan Ellison, has been watched more than a half million times on YouTube. In it, Ellison rightfully points to the fact that most writers offer their services for free and that he, as a professional, has been “undercut by all the amateurs.” Ellison, much like the majority of book reviewers left coughing in the dust of recent cutbacks, faces a ramshackle system in which those who want the content are so used to getting it for free that they expect writers of all stripes to surrender their labor for nothing.

While the many book websites I have mentioned above continue to offer quality material, the writers who spend their hours carefully reading books and carefully writing essays quietly turn in their work. They cultivate relationships with editors, hoping that their endless apprenticeships will eventually lead to stratagems that cover some sliver of the rent.

Meanwhile, those at the top continue to show no interest in offering a break or two to the next generation. But they are all too happy to lead them on. Organizations such as the NBCC offer “freelancing guides” as an incentive to woo a declining membership, while hiding the fact that The Believer only pays $75 for a review (and takes as long as two years to pay some of its contributors) and that the Boston Globe pays as little as $150 for a review. The dirty little secret is that freelancers get paid hardly anything. A fortuitous freelancer can count on a sum just under $200 if a review is commissioned by the Dallas Morning News, the San Francisco Chronicle, or the Philly Inquirer. But shouldn’t one expect more from three of the top 50 United States newspapers? If we translate that $200 into labor — let’s say that it takes about fifteen hours to read a book and five hours to write the review — the freelancer basically earns around $10/hour before paying taxes. You could probably make more money working at a touchless car wash. Small wonder that so many, including yours truly, have dropped out of this dubious racket, leaving it to increasingly sour practitioners. Book reviewing has reached a point where those who are left practically have to beg editors to get into a slot. And if book reviewing has become a vocation in which veteran and novice alike must debase themselves for scraps, one must legitimately ask if there’s any real point in such an uncivilized and undercompensated trade carrying on. Perhaps, like the ending of Barry Lyndon, it comes down to this: “good or bad, handsome or ugly, rich or poor, they are all equal now.”

Against Essays About Reviews That Have No Corresponding Set of Virtues

When Elizabeth Hardwick wrote of the “sweet, bland commendations” that plagued the book reviewing scene in 1959, she was protesting a few anti-intellectual developments at the time: (1) the hubris of then New York Times Book Review editor Francis Brown claiming in an interview that his outlet was superior to the Times Literary Supplement simply because “[t]hey have a narrow audience and we have a narrow one” (while failing to comprehend the editorial rigor then in place at many English newspapers) and (2) the fact that 44.3% of the reviews appearing in Book Review Digest were non-committal, thus providing a laughably self-undermining idea of what the book review was (one sees such a disastrous approach in place presently with The Barnes & Noble Review, which, in deference to its corporate entity, publishes mostly raves, regularly stubs out passionate voices, and fires any freelancer who offers fair journalistic reports on the parent company in another venue). In other words, Hardwick was pointing out that book reviews were little more than publicity, with “Time readers, having learned Time‘s opinion of a book, feel[ing] that they have somehow already read the book, or if not quite that, if not read, at least taken it in, experienced it as a ‘fact of our time.'”

Hardwick was not suggesting that the book review was dead, nor did she entirely stand against critical writing. She was calling for robust standards standing independent from the sausage factory. And when one looks at a woefully deficient “outlet” like Jacket Copy — with its superficial concerns (just in the last few days) for Keanu Reeves poetry books, its interest in Slavoj Žižek only in relationship to Lady Gaga, and Stieg Larsson considered only through personal gossip — one observes very clearly how the literary journalism’s clear debasement has been dyed to the roots, with any natural voice destroyed in the noise of forcing commenters to sign on to Facebook.

Despite all this, I must stand firmly against Elizabeth Gumport’s recent suggestion that we nuke the site from orbit. Unlike the previous Elizabeth, whom Gumport quotes, this Elizabeth doesn’t stand for any corresponding set of virtues. She asks for an end to the inanity of a book review outlet being “nothing more than a list of books,” but she assumes that “[n]ot only do we not want to read about Gary Shteyngart’s latest novel, we don’t even want to know it exists.” To which this reader of Larsson, Shteyngart, Joyce, Mieville, and Go the Fuck to Sleep responds, “Speak for yourself, O Boring and Incurious One!”

In quoting Virginia Woolf’s 1939 essay, “Reviewing,” Gumport fails to understand that Woolf was condemning a scenario whereby sixty reviewers at once assured the reader that some book was a masterpiece, while pointing out that the reviewer’s position more than seventy years ago was unsatisfactory (then as it is now). Reviewers were then forced to write quick spurts in haste for scant pay. And it is this observation (rather than the asterisks) that begs the comparison to Kirkus and Publishers Weekly — outlets that have both been slashing their compensation in recent years, even charging publishers for the privilege of being reviewed. (Seven years after Woolf, George Orwell offered his memorable portrait of a book reviewer as “a man in a moth-eaten dressing gown sit[ting] at a rickety table, trying to find room for his typewriter among the piles of dusty papers that surround it.”) It does not occur to Gumport that improving the reviewer’s dim station — whether by offering her more adequate compensation or hiring one more committed to well-grounded thought and passion writing at less frequency — may actually improve the quality of reviews. Gumport also doesn’t seem to understand that Woolf was clearly having a laugh with her piece:

There remains finally the most important, but the most difficult of all these questions — what effect would the abolition of the reviewer have upon literature? Some reasons for thinking that the smashing of the shop window would make for the better health of that remote goddess have already been implied. The writer would withdraw into the darkness of the workshop; he would no longer carry on his difficult and delicate task like a trouser mender in Oxford Street, with a horde of reviewers pressing their noses to the glass and commenting to a curious crowd upon each stitch.

With Woolf’s wry context revealed, Gumport reveals herself to be an upholder of the n+1 aesthetic: humorless misreads of seminal essays sprinkled with polemical cayenne. In failing to think, Gumport is no different from her characterization of book reviews: pointless in her condemnations, snotty and recidivist in suggesting that nobody is interested in a review aside from the author (especially when so many authors wisely ignore the takedowns and the hatchet jobs of their work), and, most criminally, without so much as a positive counterpart. As my online colleague Michael Orthofer has suggested, “the whole exercise appears pointless — like a piece ‘Against Blue’ or ‘Against Soup’.” Or, for that matter, an essay called “Against Essays About Reviews That Have No Corresponding Set of Virtues.”

UPDATE: Tom Lutz has also responded at the Los Angeles Review of Books.

Superficial Reading: Cynthia Ozick and Critical Pygmies

When Zadie Smith reworked E.M. Forster’s Howard’s End* into her excellent novel, On Beauty, few reviewers expressed dismay at her creative methodology. Frank Rich, who raved about Smith’s novel in The New York Times, noted “the blunt declaration of Smith’s intention to pay homage” in Smith’s first sentence. The Washington Post‘s Michael Dirda, who was even more effusive than Rich, called Smith’s novel “subtly laced with learned allusions” — which was something of an understatement. Similarly, Jonathan Lethem’s “The Ecstasy of Influence” was also celebrated for appropriating numerous texts — even included in the 2008 edition of The Best American Essays.

In an age where Girl Talk and Creative Commons are as mainstream as Johnny Mathis, remixing and repurposing is clearly the usual, something to be celebrated among our greatest literary practitioners. Yet it is rather extraordinary that a few reviewers — all conspicuously out-of-touch with this present temperament — have seen fit to punish an author, one who has pretty much earned the right to do anything she wants, for reworking a novel considered to be a classic. What is most interesting about these feeble hatchet men is how little they comprehend the text they wish to feed to the dogs.

Cynthia Ozick’s Foreign Bodies has been bitchslapped by The Los Angeles Times‘s David Ulin, The Milwaukee Journal Sentinel‘s Mike Fischer, and The Seattle Times‘s Michael Upchurch for a novel that is, respectively, “more schematic than engaged,” “doesn’t have the texture or plumb the depths that anchor James’ metaphor-rich prose,” and “a great premise — disappointingly handled.”

Upchurch’s indolent 300 word review — indistinguishable from a cranky Goodreads capsule banged out by a drunk in a matter of minutes — can be easily dispensed with. All Upchurch manages is a chickenheaded concatenation of pusillanimous modifiers (“crude,” “thin,” “choppy,” “baffling,” and so forth) for Ozick’s latest. He guzzles down his precious column inches praising James, as if desiring some librarian to pin a gold star to his lapel for dutiful reading, and he writes that Ozick “introduces [a] bracing, brutal twist without really developing it” without bothering to explain why. (This is not dissimilar Ulin’s sloppy pronouncement that Foreign Bodies “remains curiously unsatisfying.” More on Ulin in a mite.)

When one explores the Goodreads page for Ozick’s book, one discovers that even the reviewers who didn’t care for the book have more clarity and plenitude than Upchurch:

She is really a wonderful writer with a unique presentation and style. However I did not rate this higher as I liked none of the characters, not at all or even a little bit. They all had significant flaws and I found the reading experience unpleasant as they were just all so annoying. I did not care really what happened to any of them although I was curious enough to finish the rather short book and had hopes that they would change a little or something other than what they were throughout.

That comes from a Goodreads user named Allyson. Writing in her spare time, Allyson offers a more valuable negative review than Upchurch. She articulates — in fewer words than Upchurch — that she didn’t care for any of the characters, but notes that she was attracted to the style. And she also seems genuinely taken aback — certainly more than the newspaper naysayers. By contrast, Upchurch writes, “We also get prose that too often flails hyperbolically as it paints its grotesques.” Like Allyson, Upchurch doesn’t really expand on his observation. But Allyson is not so quick to condemn. The outside observer, curious about the balance between style and characters, is more interested in Allyson’s review. Therefore, why would any news outlet pay Upchurch money when we can get the same material for free? I understand that Upchurch has had his space cut. But Upchurch, in sticking with the superficial in his review, offers us no reasonable justification for his professional existence. He is as joyful as a starving urchin in Calcutta. One desperately wishes to feed him.

Of Foreign Bodies, David Ulin claims “there are no overt references to the novel, other than a few puns and one-liners.” Yet even in Ozick’s second chapter (the first after a letter), one encounters quite a number of Jamesian references.

In The Ambassadors, James’s Paris is often quite cold. Chad’s house, formed from “the complexion of the stone, a cold fair grey, warmed and polished a little by life,” takes “all the March sun.” Strether is led into “the rather cold and blank little studio.” Madame de Vionnet leads Strether into an antechamber that’s “a little cold and slippery even in summer.” By contrast, Ozick’s postwar Paris is piping hot, the victim of “a ferocious heat wave assault[ing] Europe.” Bea walks “through the roasting miasma of late afternoon” and in search of nonexistent air-conditioners. A superficial reader may view such an inversion to be merely the “mirror image” that Ulin claims it to be. But if Foreign Bodies is simply swapping the twin taps, why then would Bea also encounter a “visionary living robot” at a department store, which also has the “familiar” consolation of “cold air?” Ozick isn’t simply reversing The Ambassadors. She’s studying how French-American cultural relationships have developed over the fifty years since The Ambassadors. Ozick’s ravaged version of postwar Paris is quite different than the cultural mecca that enticed Strether, yet she daringly suggests that the new Paris appeals to Americans who are “vigorous, ambitious, cheerful, and given to drink” — “literary tourists” who are hoping to “summon the past.” From The Ambassadors:

Nothing could have been odder than Strether’s sense of himself as at that moment launched in something of which the sense would be quite disconnected from the sense of his past and which was literally beginning there and then.

Ulin declares Ozick’s novel as merely “a counterpart” and “a mirror image, James’s story turned around.” But this lazy thesis fails to account for the Suite Eyre spa in California, featured near the end of Ozick’s novel, which serves almost as an wry answer to Thomas Mann’s European spas. Where The National Post‘s Philip Marchand rightfully observes that “not every character in Ozick’s novel is based on Henry James,” for Ulin, Foreign Bodies “seems more schematic than engaged.” By contrast, The Barnes and Noble Review‘s Tom LeClair is more daring (and interesting) in his suggestion that Ozick is responding in a way to a particularly callow interviewer who began his conversation by telling Ozick that her work was cut off from contemporary culture (and who then got his ass handed to him). Evidence for LeClair’s theory can be found within the novel, which concerns itself with sexual candor, abortion, and several other subjects that occupy our present time. But LeClair, in attempting to pursue “the physical revulsion and spleen that circulate through the novel,” offers a more curious and less turgid investigation than Ulin. Ulin’s inability to see Lili as little more than a refugee who marries Julian suggests very highly that Ulin skimmed (if that) the book’s last 100 pages, which offer quite a bit more with a figure named Kleinman.

Ulin’s miserly efforts to corral Ozick’s novel against another are matched by Mike Fischer’s impoverished interpretation. Fischer lauds one Ozick passage that “James could have written” and notes that Foreign Bodies “is filled with similarly uncanny echoes of the Master’s voice.” But he is too much of an incurious James fanboy to consider Ozick’s book on its own terms. He is blindsided by how closely Foreign Bodies aligns with The Ambassadors. And like Ulin, he too seems to have skimmed the final 100 pages. Fischer observes “the washed-out watercolors of Marvin’s two maddeningly inconsistent children,” which isn’t so much a cogent observation but an inept attempt at wit. Fischer likewise doesn’t have the acumen to consider Margaret’s vital presence as anything more than a sketch representing “narrative neglect.” (Never mind that Ozick, imbuing Margaret with a pebble in her heel, is exploring the symbolic possibilities of spousal neglect cast against an American backdrop.) Fischer makes no mention of the book’s careful concerns with the corporeal. And there’s one vital clue for Fischer’s doddering take in this “narrative neglect.” Near the end of Fischer’s review, Fischer claims that Ozick’s readers “stumble in the dark,” because “we’re not given an object lesson on the moral ambiguity that is central to understanding James.” This is no doubt a reference to James’s “The Art of Fiction,” in which the Master threw a famous fit over Walter Besant’s “conscious moral purpose.” But “conscious moral purpose” (or even James’s “air of reality”) isn’t the sole reason to read a novel. (Indeed, this is precisely what James was arguing.) Only a precocious child would ascribe such a singular criteria when assessing a book. But Fischer — “a Milwaukee lawyer and writer” and, quite possibly, a moribund Grisham aspirant — wishes to fish with a puny pole that will never hit the sediment.

It’s bad enough that Upchurch, Ulin, and Fischer’s conservative-minded deference for the original text prevents this bubble gum chewing trio from appreciating what Ozick is trying to do. Updike’s first Rule for Reviewing — “Try to understand what the author wished to do, and do not blame him for not achieving what he did not attempt” — has clearly been tossed out the window. But what makes these three reviews especially troubling is the instant drift to the superficial. This is especially dishonorable with a novel embedded with all manner of treasures. Not one of these three men proved capable of observing the canny way that Ozick closes the book at the turn of the year. Not one of these three men proved capable of understanding composer Leo Coopersmith’s role in the narrative, much less paying close attention to the way Ozick describes voices and musical instruments. (An opportunity to explore what Ozick’s novel in music might have been welcomed in a newspaper. But why attempt serious criticism when you’re firing blank bons mot?)

Robert Birnbaum, writing about Ozick in The San Francisco Chronicle, is quite right in suggesting that “the enterprise of book reviewing has become degraded.” When critical pygmies wish to denigrate an author that they lack the time or the curiosity to comprehend, one wonders why such infants aren’t devoting their pens to matters more suited to their collective ken: perhaps snarky synopses of television episodes or vapid profiles of Hollywood celebrities. If these are the hollow considerations we’re getting, then the death of newspapers couldn’t arrive any faster.

* — One fun fact: Forster, rather famously, didn’t care much for Henry James. Of The Ambassadors, Forster wrote:

The James novels are a unique possession and the reader who cannot accept his premises misses some valuable and exquisite sensations. But I do not want more of his novels, especially when they are written by some one else, just as I do not want the art of Akhenathon to extend into the reign of Tutankhamen.

Why Does Michiko Kakutani Hate Fiction So Much?

The New York Times‘s Michiko Kakutani has rightly earned the wrath of fiction authors for her scathing reviews. But until now, nobody has thought to collect some loosely quantifiable data with which to demonstrate just how much Kakutani hates fiction.

So here’s a breakdown of Kakutani’s last twenty-seven fiction reviews, written between the period of May 2009 and May 2010.

May 11, 2010: Martin Amis’s The Pregnant Widow called “a remarkably tedious new novel.” Verdict? HATED IT (0).

Aprl 28, 2010: “Suffice it to say that the fans of Presumed Innocent who can suspend their disbelief for the first couple of chapters of this follow-up will not be disappointed. ” She also spoils several plot twists contained within Scott Turow’s Innocent. Verdict? HATED IT (0).

April 22, 2010: Sue Miller’s The Lake Shore Limited is declared “her most nuanced and unsentimental novel to date.” Verdict? LIKED IT (1).

April 13, 2010: Yann Martel’s Beatrice and Virgil “is every bit as misconceived and offensive as his earlier book was fetching.” Verdict? HATED IT (0).

March 30, 2010: Of Solar, Kakutani declares the book “ultimately one of the immensely talented Mr. McEwan’s decidedly lesser efforts.” Verdict? HATED IT (with scant positive remarks) (0).

March 9, 2010: On Chang-Rae Lee’s The Surrendered, Kakutani writes, “Mr. Lee writes with such intimate knowledge of his characters’ inner lives and such an understanding of the echoing fallout of war that most readers won’t pause to consider such lapses ” Verdict? LIKED IT (1).

March 2, 2010: In So Much for That, Lionel Shriver “turns this schematic outline into a visceral and deeply affecting story.” Verdict? LIKED IT (1).

February 12, 2010: T.C. Boyle’s Wild Child serves up “dashed-off portraits of pathetic weirdos; curiously, some of the most powerful entries in this volume also deal with frustrated, unhappy people, but people depicted with a mixture of sympathy and skepticism, emotional insight and dagger-sharp wit.” Verdict? MIXED (0.5).

February 7, 2010: Adam Haslett’s Union Atlantic “is a lumpy, disappointing book.” Verdict? HATED IT (0).

February 1, 2010: Of Don DeLillo’s Point Omega, Kakutani writes “there is something suffocating and airless about this entire production.” Verdict? HATED IT (0).

January 28, 2010: Zachary Mason’s The Lost Books of the Odyssey is “an ingeniously Borgesian novel that’s witty, playful, moving and tirelessly inventive.” Verdict? LIKED IT (1).

January 26, 2010: Robert Stone’s Fun with Problems is “a grab-bag collection that’s full of Mr. Stone’s liabilities as a writer, with only a glimpse here and there of his strengths.” Verdict? HATED IT (0).

January 4, 2010: Anne Tyler’s Noah’s Compass “devolves into a predictable and highly contrived tale of one man’s late midlife crisis.” Verdict? HATED IT (0).

December 14, 2009: Norberto Fuentes’s The Autobiography of Fidel Castro is “a fascinating new novel.” Verdict? LIKED IT (1).

November 29, 2009: The stories contained within Alice Munro’s Too Much Happiness “are more nuanced and intriguing than such bald summaries might suggest. And yet the willful melodramatics of these tales make them far cruder than Ms. Munro’s best work.” Verdict? MIXED (0.5).

November 9, 2009: Vladmir Nabokov’s The Original of Laura “will beckon and beguile Nabokov fans” despite being a “fetal rendering of whatever it was that Nabokov held within his imagination.” Verdict? MIXED (0.5).

October 26, 2009: John Irving’s Last Night in Twisted River “evolves into a deeply felt and often moving story,” despite its flaws. Verdict? LIKED IT (but with caution) (1).

October 22, 2009: Kazuo Ishiguro’s Nocturnes “read like heavy-handed O. Henry-esque exercises; they are psychologically obtuse, clumsily plotted and implausibly contrived.” Verdict? HATED IT (0).

October 12, 2009: Jonathan Lethem’s Chronic City is a “tedious, overstuffed novel.” Verdict? HATED IT (0).

September 21, 2009: Audrey Niffenegger’s Symmetry is “an entertaining but not terribly resonant ghost story.” Verdict? LIKED IT (but with caution) (1).

September 14, 2009: With The Year of the Flood, Margaret Atwood “has succeeded in writing a gripping and visceral book that showcases the pure storytelling talents she displayed with such verve in her 2000 novel, The Blind Assassin.” Verdict? LIKED IT (1).

August 31, 2009: E.L. Doctorow’s Homer & Langley “has no Poe-like moral resonance. It’s simply a depressing tale of two shut-ins who withdrew from life to preside over their own ‘kingdom of rubble.'” Verdict? HATED IT (0).

August 27, 2009: With A Gate at the Stairs, Lorrie Moore has “written her most powerful book yet.” Verdict? LIKED IT (1).

August 3, 2009: Thomas Pynchon’s Inherent Vice “feels more like a Classic Comics version of a Pynchon novel than like the thing itself.” Verdict? MIXED (0.5).

July 16, 2009: Stieg Laarson’s The Girl Who Played with Fire “boasts an intricate, puzzlelike story line that attests to Mr. Larsson’s improved plotting abilities.” Verdict? LIKED IT (1).

July 2, 2009: Chimamanda Adichie’s The Thing Around Your Neck is an “affecting collection of stories.” Verdict? LIKED IT (1).

June 29, 2009: Shahriar Mandanipour’s Censoring an Iranian Love Story “leaves the reader with a harrowing sense of what it is like to live in Tehran under the mullahs’ rule.” Verdict? LIKED IT (1).

Based on our point system, over the course of 27 reviews, Michiko Kakutani has awarded 14 positive points to fiction. And when we do the math, we see that Kakutani enjoys fiction about 51.9% of the time.

Is such a high percentage of negative reviews unreasonable? Judging by the Top Reviewers index on Publishers Marketplace, which has tracked reviewers since October 2002, it would appear so. Kakutani is more negative than what is reasonably expected from a professional critic. And if we rank all professional reviewers in order of negativity, we find only five reviewers who have a negativity percentage over 25%.

Out of 46 reviews, 48% of Edward Champion’s reviews are negative.*
Out of 63 reviews, 44% of Charles Taylor’s reviews are negative.
Out of 29 reviews, 38% of Christopher Kelly’s reviews are negative.
Out of 29 reviews, 38% of Ilan Stavans’s reviews are negative.
Out of 38 reviews, 37% of Mike Fischer’s reviews are negative.
Out of 232 reviews, 32% of Bob Hoover’s reviews are negative.
Out of 27 reviews, 30% of Robert Cremins’s reviews are negative.
Out of 28 reviews, 29% of Louisa Thomas’s reviews are negative.
Out of 31 reviews, 29% of Donna Freydkin’s reviews are negative.
Out of 48 reviews, 29% of Clay Reynolds’s reviews are negative.
Out of 26 reviews, 27% of Francine Prose’s reviews are negative.
Out of 27 reviews, 26% of Lorraine Adams’s reviews are negative.
Out of 45 reviews, 27% of Saul Austerlitz’s reviews are negative.
Out of 63 reviews, 27% of Donna Rifkind’s reviews are negative.
Out of 42 reviews, 26% of Robert Braile’s reviews are negative.
Out of 62 reviews, 26% of Kristin Latina’s reviews are negative.

So that’s sixteen reviewers (out of a total of 361) who are miserable enough to award at least a quarter of the books that they review a negative rating. In other words, a mere 4.4% of reviewers have hated more than 25% of the fiction that they write about.

And if we account solely for Kakutani’s fiction reviews in the past twelve months, Kakutani is more negative than any professional reviewer in the past eight years. Kakutani hates 48.1% of the fiction she reads. She barely edges out this odious Ed Champion fellow, who I will certainly be having a talk with later this afternoon.

Or to frame this revelation another way, in the past twelve months, the only reviewer more obnoxious than Edward Champion is Michiko Kakutani.

And when a reviewer is this negative, one must ask one a vital question. Should she continue to be paid to write reviews?

* — Nobody was more alarmed by this percentage than me. While Michael Cader is permitted his estimate, I should point out that there are numerous positive reviews I’ve written he hasn’t counted.

Interview with Keir Graff

In the wake of Kirkus Reviews‘s folding, I asked Booklist senior editor Keir Graff a few questions on the future of book review publications. He was very gracious and offered considerable answers.

Do you foresee Kirkus‘s closing having any editorial impact on present Booklist editorial policies? Will you be expanding your reviews? Changing the tone? Attempting to fill in any gaps left by Kirkus?

keirgraffInteresting question. Ron Charles eulogized “the last reliable source of negative reviews.” And, accurately or inaccurately, there is a definite perception of Booklist reviews as being “positive.” This is because of our recommend-only policy, which, briefly, means that we only review books we can recommend. Our core audience is librarians who use our reviews to buy books. And when the policy was implemented, the thinking was that, by publishing reviews that ended with a “do not buy,” we were wasting librarians’ valuable time.

Of course, the uses of Booklist reviews have evolved, and they are now used by readers’ advisors, licensed to Amazon, etc. And, as those uses have evolved, the concept of “recommend-only” has evolved, as anyone who reads our Upfront reviews knows: there are books we recommend because there will be patron demand, but that we think are horrible, and we say that — hopefully helping larger libraries know how many copies to buy.

But the short answer is that we won’t suddenly be doing more negative reviews. Despite the economic downturn, we have been able to review more books with each passing year, in part by reviewing more of them online. And while Kirkus‘s demise certainly leaves the whole industry poorer, I imagine there may be an opportunity in trying to fill the gap for Kirkus‘s subscribers. Our format is different, but for the harried Hollywood development exec, the volume and breadth of our review coverage could help fill a void, I’m sure.

(For more on our reviewing policy, you can go here.)

What is Booklist‘s present prognosis? Do you feel the worst has come to pass? Is there a timetable in place concerning Booklist‘s commitment to the future? Do you plan to maintain the present levels of compensation to reviewers?

Our fiscal year runs September to August, and the last fiscal year was, as you might guess, pretty awful. We’re doing better this year, especially in terms of new initiatives such as e-newsletters and webinars. And by using the word “initiatives” I have just sounded I work in marketing. But, yes, the worst has come to pass — at least for the foreseeable future. There is no timetable, but as we draw up next year’s budget, we’re going to have some big-picture talks about the future. The online environment is pretty key to all of that. Our compensation to reviewers has always been very modest, almost an honorarium, but we have no plans to cut it. (And we do pay our bloggers!)

You have reached out to the online world with your blog and through Twitter. Have these had any unique effect on Booklist? Do you see Booklist stretching out more of its review coverage into online waters? Concerning the balance between news and reviews, do you feel that Booklist needs to work more on the breaking news front to attract eyeballs and readers? If so, why?

Yes, we now have five blogs and two twitter feeds. That, and the free content on Booklist Online, have both helped us reach a wider audience and helped that audience reach us. We’ve always felt that Booklist reviews, though written for working librarians, could appeal more to the general public, simply because they’re written by smart book lovers who use rich language to make their points. But because Booklist is not available on newstands, we had a hard time reaching that public during the print era. Online, there have been great opportunities to broaden our reach without commensurate cost. Perhaps ironically, though, our biggest successes haven’t had to do with social media, but have come through plain, old e-newsletters.

Earlier I said that we’re reviewing more and more books, and this has been possible through our Booklist Online Exclusive reviews. In 2006, we published 32 of them; in 2007, 185; in 2008, 669; this year, 1,205. We’re able to quickly turn around embargoed and hot-topic books but also to flesh out coverage of the kind of meat-and-potatoes titles that libraries need to know about but that we might not have room for in the print magazine (for example, a brief mention of book 7 in a long-running hardcore sf/fantasy series). (All of our web-exclusive reviews, by the way, are made available for free via our Booklist Online Exclusives newsletter.)

Covering breaking news has never been our primary mission. But, yes, once you’re online, you need to keep current, and book reviews and author interviews will only get you so far. Our bloggers do use other peoples’ reporting as a way to link to our content. For example, when awards are announced, we often publish the list with book titles linked to our reviews. But because our web presence is only one part of our publishing program, we’re not in a desperate race for eyeballs the way, say, Gawker Media is.

How important are reviews to Booklist’s long-term strategy? Have we reached a point in which prepub reviews have less of a valid position in the marketplace? Or do the present financial hits upon book-related publications have more to do with other economic developments? If so, can you identify these and explain your position.

Book reviews remain central to our long-term strategy. Given our mission, helping librarians decide which books to purchase, any radical change of direction would be like breaking a contract. Librarians need and use our reviews, as we’re reminded every time we go to a conference.

As you know, the topic of print vs. online, of The Man vs. The Bloggers, has been talked to death, often in terms as unfortunately oversimplified as those I’ve just used. And in defending the importance of what we do, I’m leery of getting drawn into that unwinnable argument. I believe that coexistence is not only desirable but essential to a healthy literary ecosystem. Publishers can get excited about the immediacy of much of the blog coverage they get: they send out books, and all of a sudden reviews start popping up. Some of them are thoughtful and well written, like yours, and some of them are excited summaries by fans. All great. We can’t compete with that because we receive them, assign them to reviewers, send them, edit them, lay them out in print, format them carefully for online, etc. — but by the time they’re published, they’ve passed through many hands and received the benefit of a great deal of collective experience and perspective. Old-school crowd-sourcing, if you will.

I think, too, that journals such as Booklist, Kirkus, Library Journal, Publishers Weekly, all in some way perform the kind of function that newspapers do, or should, or used to, which is to offer readers a selection that they wouldn’t necessarily have thought of. Much is made of the web’s ability to give people exactly the experience they’re looking for, and that’s exactly why people should be wary of it. So it’s my belief that niche or specialist or genre blogs are terrific but should be balanced by some more general-interest reading, which, at least in terms of book reviews, is what we offer.

But back to your original question, which was about the marketplace: many people have questioned of late whether a New York Times review can actually sell books, and many people have said it cannot. But because prepublication reviews are written expressly for people who buy books, they do sell books. Maybe one starred Booklist review only sells a few thousand books (anecdotally, I have heard this is the case); taken altogether, that becomes a significant amount for any midlist title, while also providing the early buzz that can help a book gain momentum. But maybe the true relevance of prepublication reviews will only be known once they disappear from the landscape, and, at that point, I suspect that many publishers would be desperate to get them back. After all, they can send one book to Booklist and reach tens of thousands of readers (both via print and online). They often send books to blogs whose regular readers number in the hundreds.

I’m no financial expert, but it appears to me that Kirkus‘s immediate failure, and the troubles of any other prepub journals, can’t help but be tied to the fact that it’s a precarious climate for business in general, a precarious business climate for magazine publishing, and a precarious climate for book publishing as well. Add that to publishers’ fears of missing the boat with new technologies, new business models, etc. — even when they’re not sure where the boat is going — and it’s no wonder that advertising support for print publications has suffered. Although, as I said, this year has been better for us than last.

At Booklist, while we’re somewhat insulated from the full, Darwinian reality of corporate ownership, we do need to earn a profit to help fund the activities of the American Library Association. Like everyone, we’re working harder and have had to do more with fewer resources.

Five years from now, what will the environment of magazines and publications, mostly devoted to book reviews, look like?

Boy, do I wish I knew. It’s going to be a lot leaner, and using a lot less paper. But Booklist will still be here, reading and reviewing away.

(Our motto: “We read everything so you don’t have to.”)