by Edward Champion

Alison Bechdel III (The Bat Segundo Show)

In this one hour interview, Alison Bechdel discusses her memoir, Are You My Mother?, what it is to be a secret writer, reading guilt, and various levels of perceived hypocrisy.

Alison Bechdel appeared on The Bat Segundo Show #460. She is most recently the author of Are You My Mother? She has previously appeared on The Bat Segundo Show #63 and The Bat Segundo Show #250.

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[PROGRAM NOTE: Because this show is so unusual, we feel compelled to offer some helpful cues. At the 7:42 mark, Our Correspondent stops tape. He then offers an explanation for why he did this. At 8:09, the conversation with Ms. Bechdel continues. And then at the 40:34 mark, shortly after hearing some unexpected news from Ms. Bechel, Our Correspondent loosens an outraged “What?” that is surely within the highest pitch points in this program’s history.]

Condition of Mr. Segundo: Wondering if his false self is good enough.

Author: Alison Bechdel

Subjects Discussed: Attempting to ratiocinate on four hours of sleep, Virginia Woolf’s diary entries, Virginia Woolf’s photography, To the Lighthouse as surrogate psychotherapy, Woolf’s “glamour shoot” for Vogue, not doing enough research, attempts by Bechdel to “get her mother out of her head,” the memoir and finding the true self, Donald Winnicott, not being “well-read,” reading Finnegans Wake in a closet, not reading John Updike and Joyce Carol Oates, guilt for not reading everything, encroaching mortality, working a double shift of writing and drawing, only reading the stuff you want to use, “Alison in Between,” tinting skin with retouching ink, tinting much of Are You My Mother? in pink, the futility of writing in a word processing document, comics as a language, ambiguity in comics, Dr. Seuss’s Sleep Book, Bechdel’s mother disappearing into a plexiglass dome, depicting origin points of what Bechdel writes and what Bechdel illustrates, living and writing from a place of shame, aggression and psychotherapy, writing about another person as a violation of their subjectivity, Bechdel’s mother’s tendency to read everything as a personal yardstick, how Donald Winnicott to organize one’s life into a book, Bechdel’s desires to cure herself, Bechdel transcribing her mother’s conversations, difficulties in recreating conversations, Bechel’s “apprentice fiction,” vigorous nonfictional expanse, how Love Life turned into Are You My Mother?, Bechdel going to great lengths to avoid the story about her mother, the difficulties of constantly writing about your life, the connections between writing and living, protection from outside voices, Bechdel’s shifting views on herself as an artist, becoming a secret writer, “literary situations,” the strange transformation of cartooning in recent years, how cartooning and other genres have been co-opted as “literature” after being ignored, artistic liberation and oppression, the risks of mainstreaming culture, Samuel R. Delany, being hypocritical progressives on Occupy May Day, the new obligations of artists to a corporate infrastructure, Susan Cain’s Quiet, introverts, obnoxious journalists pushing for personal details, flogging and pimping, the risks of putting yourself up front, being confessional without revealing much, Chester Brown’s Paying for It, Marc Maron’s interview with Matt Graham, telling all on Facebook, Bechdel’s teaching, Roland Barthes’s autobiography, how memoir subsists in a tell-all age, Foursquare, contemplation and narrative nuances, Nicholas Carr’s The Shallows, “the great Internet crackhouse,” Google searches and happenstance, the rabbit holes that emerge when you’re looking for something simple, Hope and Glory, C.S. Lewis’s Narnia, why World War II is an emotional trigger point for Bechdel, therapy and First World problems, Bechdel’s mother’s artistic life, palling around with Dom Deluise, ripping off Keats, the mother’s face as the precursor of the mirror, and whether any author can see herself in a memoir.

EXCERPT FROM SHOW:

Bechdel: I need to have pictures to make the kind of associative leaps that get me through my ideas, that get me through to some kind of conclusion. When I was writing Fun Home, I felt like I had to explain why it was a comic book. Like, oh, there was lots of powerful visual images from my childhood. I grew up in this ornate house. It was important to show that. But I don’t think that’s true. I think I was just trying to accommodate, just trying to make an excuse for why I decided it to be a comic book. But I don’t feel like I need to make that excuse anymore. Comics is a language that I’m learning to be more fluent in. And it helps me to make arguments and arrive at revelations.

Correspondent: As you become more fluent in the language of comics, has it become more ambiguous in some way? Has the ambiguity of the grammar and the language that you have staked your claim on been of help in exploring the ambiguities of life and the ambiguities of some life that is presented on the page?

Bechdel: I feel like I’m always trying to push the distance between the text and the image, the stories that are being described and the scenes and the narration that’s running over it. I’m trying to stretch that as far as I can without losing the reader’s attention. But I love that distance. And I think something powerful can happen in that distance.

Correspondent: Such as what do you think?

Bechdel: Well…

Correspondent: Is there a moment in this book where you felt that you hit that particular power?

Bechdel: Oh, I think of that Dr. Seuss spread, which was a purely visually driven sequence. I’m talking about one of my favorite childhood books, which was Dr. Seuss’s Sleep Book.

Correspondent: The Plexiglass Dome and all that.

Bechdel: The Plexiglass Dome. With my first therapist, I would always describe my mother as having this plexiglass dome. Like at 9:00 at night, she would disappear in plain sight under this invisible dome, where she would smoke and read and no one could talk to her. She was off duty for the night. And I didn’t realize this. But looking through Dr. Seuss’s Sleep Book, the phrase “plexiglass dome” is right there. And it describes this little creature who lives inside a big dome watching everyone else in the world and touting them on a big chart. It’s hard for me even to talk about this stuff. Because I kind of need the visuals. And I think visually.

Correspondent: I’ve got it right here. (hands over the book)

Bechdel: Okay. (flipping through book) But when I was looking at this illustration as an adult, it just was immediately obvious to me that this dome was in the shape of a pregnant…

Correspondent: Pregnant uterus.

Bechdel: It even has a little door that says KEEP OUT. And this is just a sequence of ideas I never would have gotten at without pictures. I’m able to trace its origins in my own childhood drawings. And I’m able to project this metaphorical connection with the womb and my own desire for that kind of primal oneness with my mother that has been forever sundered. But that was visually driven. I couldn’t have come up with that without pictures and visual metaphors.

Correspondent: It’s interesting to me that the origin point very often of what you read is depicted more than the origin point of what you illustrate, or even what you write. I think of the infamous drawing that you do on the bathroom floor in this.

Bechdel: (laughs) Oh god.

Correspondent: A doctor examining a girl. We don’t actually see this. But what’s fascinating is that we actually do see a page of a memoir, a fragment that you wrote, with your mother’s red inkings all over it. Except that is occluded by all these textual boxes of Alison in the present day.

Bechdel: Yeah. My narration overlaying it.

Correspondent: So my question is: why didn’t you portray that drawing in an explicit way? Did you feel that you were more driven by words as a way to find the track here?

Bechdel: Well, sometimes, it’s more powerful not to show an image. In that case, maybe it was a cop out. But I really didn’t have the original image.

Correspondent: Yes, there’s that.

Bechdel: My mother had thrown it out. And I couldn’t replicate my child’s drawing without seeing the original. But that was just a cop out. I was very relieved I didn’t have it. Because I wouldn’t want to show that. It was just — that chapter was so difficult to write. Just revealing that childhood sexual fantasy was excruciating. I was living in just a horrible pit of shame for months as I was working on that chapter. For all of these chapters, whatever old dark emotion I was writing about — shame or depression or grief. All of that would take over my life during the period I was writing about it in a very uncomfortable and disconcerting way.

Correspondent: Is shame a source of comfort for you? I mean, I’m sure not everything here was written in shame. I mean, to my mind, I really like the therapy sessions. Because you draw yourself as just being super-excited to confess. More so, I think. We see the Alison in the therapy sessions. She’s like, “Yes! I’m going ahead and getting my aggression out!” And all this. Aggression, I suppose, or delight must have fueled this in some way. You can’t exclusively draw from a sense of shame to really confront something.

Bechdel: No. There was a whole range of different emotions. And the realization of my aggression was a great breakthrough. Something that I think enabled me to push through and finish writing Fun Home, my first memoir, and that I had to tap into again for this memoir. But my mother — it was a terribly aggressive act. Writing about any real person is such a violation of their subjectivity.

Correspondent: Well, how do you go ahead and honor your mother either during or after this book? I mean, she did review a good deal of it — at least if I’m going by the book here.

Bechdel: Yeah, she did. Well, you know, I feel lucky to have such an interesting and smart mother who cares about writing. Maybe my whole putting myself down about how little I’ve read is like a mother issue. Because my mother reads voraciously. She’s read much more than I do. She keeps up with all the criticism. She reads the London Review of Books. She reads a lot. And I could never stack up to that. So I guess I have to just keep whining about that in public.

Correspondent: But why should that even matter at this point? I mean, that’s the thing that fascinates me. I mean, if this book was your own To the Lighthouse, to free yourself of your mother, I mean, here we are talking about books and I’m like, “Well, Alison, at this point, you have nothing to worry about.” I would think. From a reading standpoint.

Bechdel: All right.

Correspondent: Even considering the mortality thing, which I totally understand. But I think you’re perfectly erudite as it is. You’re certainly more erudite than most Americans, I would say.

Bechdel: I’ll just have to settle for that, I guess.

Correspondent: Settle for that? Why? I mean, why not just be? We were talking about the true self in this, right? What about the true self of the Alison right here?

Bechdel: Maybe it’s just that I used to read so much as a child and I don’t read at that same pace. So I feel that I’m not living up to my image of myself.

Correspondent: Is this the same for drawing? And for art? And for illustration and all that? Do you feel that you’re holding yourself up to any yardstick? Or is it really just…

Bechdel: No, I feel pretty good about my drawing output.

Correspondent: I actually wanted to as you about a number of situations in this book where words are often operating on a different track than the life that is unfolding that you were depicting. I’m thinking, of course, of the “ersatz” argument with your mother while you’re going through Winnicott. Lying in bed with a book, as you have Eloise trying to tell you something that is very vital. And you’re just there with your book. Your mother patching your jeans while you discover the Jungian mother archetype.

Bechdel: Yeah. Those are some scenes where I feel like I really am pushing on that distance and asking a lot of the reader to follow my story, but also listen to my little essayistic digression. And I never quite know if that’s going to work. I hope that it does. Often, it’s sort of a plane to the thing. I’ll try to have a really interesting, compelling scene unfolding in the foreground so that the reader has some patience for these less related thoughts.

Correspondent: Is it a way of compartmentalizing yourself? To come to grips with certain truths? To decide what you’re going to put down and what you’re not going to put down?

Bechdel: No. I’m not sure what it is though. I can’t think of a counterargument to that.

Correspondent: Well, how does someone like [Donald] Winnicott help you in organizing your life?

Bechel: Oh man. Well, Winnicott helped me in organizing the book. But I knew from the beginning that I was fascinated with him, that I wanted to learn more about his ideas. But I didn’t know for quite some time that I would actually use him as some kind of structuring device. Each chapter in the book is organized on a different one of his pivotal theories. So he organized the book. But also I feel like I was trying to vicariously be analyzed by Winnicott. I wanted to be his patient. And so I did that through reading his work. And I haven’t actually thought about this explicitly. And this is the first time I’m trying this out. But I’m creating this attenuated analysis with Winnicott. Comparing myself to other case studies that he talks about. The famous Piggle case of the little girl he worked with. Who was just about my age. And I sort of identify myself with this child. With other people in case studies. Like in his mind and the psyche-soma paper, he talks about a middle-aged woman who just never felt like she was really alive or really present in his life. And I identify myself with her. And through his patients, I’m trying to cure myself.

Correspondent: Cure yourself? Or find points of comparison? Just to have a guide here?

Bechdel: I want to cure myself.

Correspondent: Cure yourself?

Bechel: I’m always trying to cure myself.

Correspondent: Is anybody completely curable? Are you completely curable?

Bechdel: No. But I would like to be more cured.

The Bat Segundo Show #460: Alison Bechdel III (Download MP3)

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by Edward Champion

BEA 2012: The African American Literary Marketplace

The people who needed to hear about the African American literary marketplace were still nursing their hangovers, but our report covers one hour of talk on this vital issue.

There were only six people who weren’t panelists sitting at the start of a Thursday morning discussion devoted to the African-American literary marketplace. But the spectator shortage didn’t faze the participants. “Less is always more in my world,” said moderator Vanessa J. Lloyd-Sgambati, a publishing consultant called “the literary diva” by peers. She said that there were twelve African American bookstores operating in Philadelphia when she started her business and that, today, there was one solitary merchant serving the City of Brotherly Love. As I was to learn from Troy Johnson, president of the African American Literature Book Club, magazines and websites devoted to African American books have also closed up shop in recent years. What you needed to get by was hope and grit and stamina and hard work and whatever flash you could pluck from the bottomless barrel of ingenuity.

“There may be a different way that is not book-centric to reach the African American marketplace,” said Marva Allen, CEO of Hue-Man, a bookstore in Harlem. She expressed frustrations that people don’t always know how to promote African American books. Did people really not know how to sell books to this audience?

Enter radio personality and author Michael Baisden, a bowtied Robert McKee acolyte who had a few admirers planted in the crowd as it mushroomed from two handfuls into several dozen.

“I always know there’s a purpose in what I do,” said Baisden. “You’re looking at the old school in the business.” He compared the book industry to a team sport and insisted that it needed stars to bring people on. Baisden had sold two million books because African American bookstores had supported him when other booksellers would not. “Target doesn’t value African American literature. It can’t be guaranteed that it will be in stock.” He was understandably skeptical about BEA, which he didn’t even know was going on until his manager informed him about it. “The expense of this is too much,” he said. Baisden said that African American booksellers needed their own convention and was a bit rueful over losing so many African Americans to other industries.

Baisden certainly has a point. But Nakea S. Murray of the As the Page Turns Book Club (and the Literary Consulting Group) said, “What others have to remember is that a book club is a selling opportunity.” But it’s also a place for quality discussion. As she was to elucidate later in the conversation, her book clubs “have zero drama” and Murray has adopted a “no frolic with the talent rule” to maintain the caliber of talk. This regulation came about because of unexpected entanglements between smitten women readers and the authors who arrived at their homes. “I know male authors use this to their advantage,” said Murray, who did not expand upon the nature of these mysterious hookups.

But while such peccadilloes are inevitable in any industry, some of the larger concerns offered by Troy Johnson were also quite serious. Troy Johnson noted that two thirds of independently operated African American bookstores have bitten the dust in the past five to ten years. “In 2012,” said Johnson, “there should be more competition in this space.” The books that got attention in the African American market were devoted to celebrity and scandal, with even established authors finding it difficult to nab a deal.

“The profit-driven market discourages talented writers from entering the marketplace,” said Johnson, who initially clutched some paper like a life preserver but whose offerings became looser and more vital when he stopped reading so closely from his sheet. “Readers need more than ever to critically assess and identify quality product.” But without the critical mechanisms in place (those dying review venues for African American books), this was increasingly difficult to do. “If we’re going to move forward and improve and regain what we’ve lost,” said Johnson, “we’re not going to do it in isolation.”

“You have to create an experience for that consumer,” said Allen, who cited a Tokyo bookstore that had appealed beyond its physical space. “Beyond the Americas, there is a huge audience. The geographical boundaries must be removed to reach all of our audiences.”

Baisden believed that expos had allowed African Americans to reach audiences. “You have to go where the people are,” he said. “You have to find out where the organizations are and go to where the people are. You’re looking at the ultimate hustler.”

Baisden wasn’t interested in hundreds showing up to an event. He identified himself as “a thousands guy.” He felt that taking an event on the road with only authors wasn’t going to be successful. You needed music and social activism as well. “One thing I’m going to say,” said Basiden, “and it’s going to sting. We’re not writing enough good books.”

But Baisden’s notion of “good books,” as befitting a man more keen on Robert McKee than Samuel R. Delany’s About Writing, was more about “the entertainment business.” He insisted that audiences were “not coming for your blackness or your soul or your issues. Go to a college campus and speak power to the people.”

“My bestselling books,” said Allen, “are The New Jim Crow, things like Sister Citizen and The Warmth of Other Suns.”

This led Baisden to get somewhat defensive.

“But I can’t stay on the radio if I’m not entertaining you and playing music,” he said.

“But that’s a different medium,” countered Allen. Lloyd-Sgambati pointed out that literacy was down everywhere. Getting people to read wasn’t just an African American problem.

But as one audience member observed, “If we don’t have a naked lady on the front of the book, or somebody with muscles or something, they think we know nothing but that.” But Baisden had to catch a plane for another gig. And as this entrepreneur retreated, it was not only clear that the African American literary marketplace needed to be considered by those still in bed nursing last night’s hangovers, but that it needed far more than a hour of BookExpo programming.

[CORRECTION: An earlier version of this story mistakenly referred to panelist Nakea Murray of As the Page Turns as “Lynda Johnson of the >Go on Girl! Book Club.” Murray replaced Johnson at the last minute. We apologize to Ms. Murray and Ms. Johnson for the error.]

by Edward Champion

RIP Ray Bradbury

Ray Bradbury gave us the okay to believe in stories and the hunger to find more of them. Here are some reasons why.

Ray Bradbury was America. He knew our hopes and our aspirations, and he was able to convey all this in beautiful economic language.

Bradbury spoke to us because there was something entrepreneurial in the way he unleashed his high concepts. He had so many great ideas that it is astonishing to recall that he was able to turn out a short story every week.

Many of these stories became classics. There was “The Fruit at the Bottom of the Bowl,” in which a man’s efforts to clean up a murder transform into a new obsession, leading one to wonder what went wrong in the first place. There was the heartbreaking tale “All Summer in a Day,” in which the sun shines on rainy Venus every seven years and an incredible act of cruelty prevents one young girl from seeing it. There was “A Sound of Thunder,” in which a time traveler strays off the path and crushes a butterfly and returns home to find his present irreparably changed. The “butterfly effect,” coined by Edward Lorenz from this story, became part of chaos theory.

Ray Bradbury didn’t waste words. He knew we needed wonder and, with such indelible parables as “The Pedestrian” (a man taking a walk in a world where everyone was expected to watch television at night) and Fahrenheit 451 (a future in which books are destroyed), he wasn’t afraid to expose humanity’s dark underbelly. “The Flying Machine” sees a Chinese emperor burning a flying machine because he is concerned it will be used by those who “have evil in their eyes.”

But Bradbury’s tales weren’t just about the ideas. Comb through nearly any Ray Bradbury story to see how it was done. The impeccable balance of nouns, the clear emotional resonance demanding that we read further.

I want to be clear on this. I wouldn’t be reading today if I hadn’t found Ray Bradbury as a small boy in a library. And I know that I’m not alone. Ray Bradbury gave us the okay to believe in stories and the hunger to find more of them.

It is unspeakably awful that there will be no more fiction from Ray Bradbury. The world has lost a literary giant.

Here are some samples of what Bradbury is leaving behind:

“William Acton, whose fingers had stroked typewriter keys and made love and fried ham and eggs for early breakfasts, had now accomplished a murder with these same ten whorled fingers.”

* * *

“The dark porch air in the late afternoon was full of needle flashes, like a movement of gathered silver insects in the light.”

* * *

“It was a day to be out of bed, to pull curtains and fling open windows. It was a day to make your heart bigger with warm mountain air.”

* * *

“It was a dim undersea place, smooth and clean and published, as if something or other was always coming through and coming through and nothing ever stayed, but always there was motion and motion, invisible and stirring and never setting.”

* * *

“Silence lived in every room like a light turned off. Silence flowed like a cool wine in the tunnel halls. Silence came through the open casements like a cool breath from the cellar. They all stood breathing the coolness of it.”

* * *

“Birds lingered upon gigantic trees that took a hundred, two hundred, five thousand days to grow.”

* * *

“A wall collapses, followed by another and another; with dull thunder, a city falls into ruin.”

* * *

“He stopped the lawn mower in the middle of the yard, because he felt that the sun at that moment had gone down and the stars came out.”

* * *

by Edward Champion

BEA 2012: Science Fiction & Mainstream — Crossing Over

Can four well-regarded authors discuss science fiction at BEA? Or do a few of them need hugs?

They congregated just before lunch at the Upstairs Stage, hoping to get some thoughts on a future weirder than ham on rye. Some of their faces were young and fleshy, and I heard a few talk about authors who sent work contained within a pizza box. Some were older bespectacled men who might have still believed in a dream cut out of the cloth of hard independent labor. Whatever their reasons for being there, this did not prohibit author John Scalzi from waving an impish toodle-oo just before this business of “crossing over,” or perhaps “passing” as genre in the mainstream, was initiated just after the stroke of noon.

The moderator was a man named Ryan Britt, his gray vest insinuating some classy authority. But his promising role waned a mite when he stated, “Everything that relates to genre fiction is extremely weird.” Plenty of us have experienced “weird” moments in our lives without having to cleave to genre. That’s the problem. How do the glories of “weird” in any form get any self-respect?

The other big question was whether Walter Mosley would attempt to rile up the crowd with an outlandish and unsubtle statement.

But before Mosley opened his mouth, Jeff VanderMeer, co-editor of a massive new anthology devoted to weird fiction called (what else?) The Weird (the other editor is his wife, Ann VanderMeer, who was also present at the panel), wisely suggested that weird fiction contributed to the 20th century in much the same way that fairy tales had bolstered the years before that.

These stories “take a look at possible futures based on what we were in the past,” added Ann VanderMeer. “It’s an exploration of the unknown.” Did looking at a “weird” future offer an explanation for the present? For that matter, why did “weird” have to be so time-sensitive?

John Scalzi, author of Redshirts and the sharpest and most vibrant contributor to the discussion, pointed out that the flip phone had emerged because some engineer at Motorola had wanted to talk like Kirk on Star Trek. And while Scalzi was wearing a red shirt undoubtedly for the sole purpose of pimping his novel, it was evident that he was making a larger point about how fiction offers cues for how we live in the real.

“My daughter was freaked up beyond measure about the dude who chewed off his face in Florida,” continued Scalzi. “And it wasn’t just her.” The government had actually issued a statement clarifying to the public that what was happening was not the zombie apocalypse. “Well, that’s what the government would say,” responded his daughter. But it was, Scalzi added, a metaphor we could all relate to.

Stories may “take place in the future or they may be written in the alternative world. But they’re being written for today.” Such a distinction was not limited to fantasy fiction, but was eminently pragmatic applied across the whole. “The idea that you take what people know and give it a twist makes absolute sense as a writer.”

Jeff VanderMeer suggested that good weird fiction was comparable to “a frog in a hot pot” or “the idea of being acclimated by something.” Mosley took this idea of tangibility with narrative further, noting that Gogol’s Dead Souls carries the notion of a man buying and selling dead people for a profit.

But Mosley wished to stir people up. So he brought up the pre-Lando installment of Star Wars. “As far as I can tell, everyone had blonde hair and blue eyes. That may be unconscious wish fulfillment.” I had hoped that the moderator would be brave enough to tell Mosley that Carrie Fisher not only had brown hair and brown eyes, but even had the temerity to put up her hair in a bun. But nobody wanted to mess with Mosley. He was doing just fine carrying on his impersonation of Hooper X from Chasing Amy, except that he didn’t have the benefit of Kevin Smith writing sharp dialogue.

“One of the things walking around this place is how many white people are. And it’s another weird moment. Maybe it’s a weird moment for me, not for other people in here.”

There wasn’t really much that people could say to this, and I didn’t see any fist pumping in response to Mosley’s remark. I did observe Jeff VanderMeer, dressed in a white suit and seated next to Mosley, sink further into his seat. Ann VanderMeer attempted to return the conversation to the human factor that Scalzi had set up so well. Jeff VanderMeer attempted to respond to Mosley by pointing out that the duo had selected stories “from Japan, from Nigeria, from all over the place.” Mosley spent much of the time after this puffing up his cheeks. (But to his credit, he was the only one up there who brought up Samuel R. Delany. Nobody mentioned the New Yorker‘s recent science fiction issue.)

Then Mosley tried to pass off Scalzi’s anecdote about the Star Trek communicator as his own. “It was the kid who was watching Star Trek and said, ‘Wow, I would want to make that!'” Hadn’t we heard a more concise version of this story only minutes earlier?

Scalzi attempted to steer the conversation back on track, pointing out that Ayn Rand and Steve Jobs were likely to be just as significant to culture ten years from now. “Technology has always been about keeping the threads of the past continuing to be in the fabric of the future,” said Scalzi, “regardless of whether the technology is a codex or the technology is a hologram of Tupac.”

To this, Jeff VanderMeer added cynical relish, “I think technology comes off as too bloodless for me.” He pointed to a story he had written about half-dead bears that devour you alive if you expect to engage in transdimensional travel. “If you want to travel, you really have to want to travel.” He praised the later iterations of steampunk for exploring these issues. “It’s great to aspire to perfection. But actually achieving it is a kind of insanity.”

Did the panel turn into a dead shark?

“I’ve been on these panels before for the last twenty years,” added VanderMeer. “I’m less optimistic that they really mean anything aside from cross-pollination.” He then added that one future pastime might be “sorting through the rubble for the remains of books that were published before the ebook revolution.”

“Jeff VanderMeer,” asked Scalzi. “Do you need a hug?”

by Edward Champion

BEA 2012: What Librarians Wish Publishers Knew

The librarians didn’t come for the muffins. But the publishers came for the librarians.

The librarians didn’t come for the muffins. But the publishers came for the librarians. And even if, during the Q&A, the publishers bolted out the door like hunters rushing to the other side of the isle with spears and a renewed lust for prancing porcine, moderator Nora Rawlinson handled the panel with a deft hand, squeezing three librarians and a Harper Collins library marketing rep into the fifty fresh minutes. It almost demanded another twenty.

Libraries are often forgotten when considering the brick and mortar part of publishing. But it became very clear during the talk that, with 9,000 library systems across America, libraries are robust places to discover and share books. Of those 9,000 systems, a good thousand have four or more branches. And according to Rawlinson, when libraries survey their public, libraries translate into books.

They are places to promote books, but they are different from bookstores. “Libraries can’t do the stack ’em high, watch ’em fly,” said Rawlinson at the panel’s start. But the big difference is that when a library accumulates tomes, they’re guaranteed to go out to the public. Libraries continue to promote specific titles on their websites. And as Michael Colford, Director of Library Services for the Boston Public Library, pointed out, the Boston Public Library website received eight million hits on its website last year.

“A library’s mission is to connect readers with books,” pointed out Colford. But the BPL puts much of its resources into midlist titles and nonfiction, rather than the sturdy bestsellers. And it is this multifaceted focus that drives readers to Boston libraries. “We’re telling them about books they’re not going to get. What we really should be saying is ‘Here are ten books you really should be reading if you like these books.'”

A library, Colford was keen to remind the audience, is also a great physical space. But the BPL has developed a fairly intricate system — including establishing an online catalog shared with the New York Public Library — to ensure that patrons can find the books in an instant. If the book isn’t there, there is the option to input a ZIP and find the nearest independent bookseller. And while the BPL wants to support independent bookstores, Colford noted, “Once you shell them off to another retailer, it’s not a library experience.”

Sari Feldman, Executive Director of the 28 branch Cuyahoga County Public Library, started off her part of the panel by pointing out that 40% of her library’s $4.5 million budget was devoted to overall materials. (There was a running pop quiz before every panelist, in which audiences were asked to shout out a figure in response to a question. And although Bob Barker is not yet dead, he apparently could not be coaxed out of retirement to aid these proceedings.) Her philosophy on purchasing bestsellers differed from Colford. She was more inclined to stock her libraries with them. “We want our customers to have the shopping experience.”

One way that Cuyahoga County has rehabilitated its library system in recent years is through an initiative called Reconnect with Reading. Noted independent booster Nancy Pearl came in and “infused her positive energy” into Cuyahoga. Over the course of a year, Pearl spent one week out of every month getting people to think about what they love to read and rethinking systems on how to connect customers to the reading experience. This included digital billboard ads, Google ads, bus ads, and considerable awareness.

But this awareness has translated into library patrons “knowing us for the authors we bring.” Feldman revealed that there were often hundreds in attendance for a debut author. And, equally interesting, Cuyahoga has used Facebook to woo readers, with librarians leading an online book discussion and suggesting three new books to read if the patron fesses three recent volumes.

Lynn Wheeler, director of the smaller Carroll County Public Library, revealed more impressive results. Carroll County is a six branch system. Yet despite serving a population of 170,000, it was able to bankroll 6,330 programs during the 2011 fiscal year. The library once purchased 73 copies of Kate Alcott’s The Dressmaker for its branches and, because the library displayed the book in all of its branches, it ended up stocking 433 copies. And because there was so much excitement for the book, local historical reenactors were tapped.

And through the simple act of pitting one book against another — an idea borrowed from neighboring Howard County — and encouraging schoolkids to vote on the book, Carroll County was able to get numerous children excited about books. In this “Battle of the Books,” the books in question were given to competing schools. There were 72,000 votes involved. Kids became experts on the books in knowledge bowl-style quizzes. (The accompanying photos during Wheeler’s presentation revealed a Little League-like excitement on the kids’ faces.) An all-boy team won.

By the time that Virginia Stanley, director of Library Marketing for Harper Collins, spoke, there was little time left in the panel. So Stanley didn’t get much to say, despite wearing a tiara telegraphing a Queen Victoria-like fickleness. She did say that she was trying to accommodate libraries by getting authors to “appear” via Skype. But given the hearty discussion about how physical space and community produced serious results for libraries big and small, why should publishers and libraries settle for anything less than face-to-face?